The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
Science communication research is dominated by Western countries. While their research provides insight into best practices, their findings cannot be generalized to developing countries. This study examined the science communication challenges encountered by scientists and science communicators from Manila, Philippines through an online survey and semi-structured, investigative interviews. Their answers revealed issues which have been echoed in other international studies. However, challenges of accessibility and local attitudes to science were magnified within the Philippine context. These
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing
The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might
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TEAM MEMBERS:
Sarah DaviesMegan HalpernMaja HorstDavid KirbyBruce Lewenstein
Wireless radio communications, such as Wi-Fi, transmit public and private data from one device to another, including cell phones, computers, medical equipment, satellites, space rockets, and air traffic control. Despite their critical role and prevalence, many people are unfamiliar with radio waves, how they are generated and interact with their surroundings, and why they are the basis of modern communication and navigation. This topic is not only increasingly relevant to the technological lives of today’s youth and public, it is critical to the National Science Foundation’s Industries of the Future activities, particularly in advancing wireless education and workforce development. In this project, STEM professionals from academia, industry and informal education will join forces to design, evaluate, and launch digital apps, a craft-based toolkit, activity guides, and mobile online professional learning, all of which will be easily accessed and flexibly adapted by informal educators to engage youth and the public about radio frequency communications. Experiences will include embodied activities, such as physically linking arms to create and explore longitudinal and transverse waves; mobile experiences, such as augmented reality explorations of Wi-Fi signals or collaborative signal jamming simulations; and technological exploration, such as sending and receiving encrypted messages.
BSCS Science Learning, Georgia Tech, and the Children’s Creativity Museum (CCM) with National Informal STEM Education Network (NISE Net) museum partners will create pedagogical activity designs, digital apps, and a mobile online professional learning platform. The project features a rigorous and multipronged research and development approach that builds on prior learning sciences studies to advance a learning design framework for nimble, mobile informal education, while incorporating the best aspects of hands-on learning. This project is testing two related hypotheses: 1) a mobile strategy can be effective for supporting just-in-time informal education of a highly technical, scientific topic, and 2) a mobile suite of resources, including professional learning, can be used to teach informal educators, youth, and the general public about radio frequency communications. Data sources include pre- and post- surveys, interviews, and focus groups with a wide array of educators and learners.
A front-end study will identify gaps in public understanding and perceptions specific to radio frequency communications, and serve as a baseline for components of the summative research. Iterative formative evaluation will incorporate participatory co-design processes with youth and informal educators. These processes will support materials that are age-appropriate and culturally responsive to not only youth, with an emphasis on Latinx youth, but also informal educators and the broader public. Summative evaluation will examine the impact of the mobile suite of resources on informal educators’ learning, facilitation confidence and intentions to continue to incorporate the project resources into their practice. The preparation of educators in supporting public understanding of highly technological STEM topics can be an effective way for supporting just-in-time public engagement and interests in related careers. Data from youth and museum visitors will examine changes to interest, science self-efficacy, content knowledge, and STEM-related career interest. If successful, this design approach may influence how mobile resources are designed and organized effectively to impact future informal education on similarly important technology-rich topics. All materials will be released under Creative Commons licenses allowing for widespread sharing and remixing; research and design findings will be published in academic, industry, and practitioner journals.
This project is co-funded by two NSF programs: The Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The Innovative Technology Experiences for Students and Teachers (ITEST) program, which supports projects that build understandings of practices, program elements, contexts and processes contributing to increasing students' knowledge and interest in science, technology, engineering, and mathematics (STEM) and information and communication technology (ICT) careers.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Kid-focused STEM podcasts have grown in popularity over the years, but the ISE field lacks knowledge of the impact and value of this medium as a means for engaging children and families in science learning and discovery. This research summary shares the results of an exploratory study of the popular children's science podcast, Brains On!, in an effort to being to fill this knowledge gap.
The research was guided by three overarching research questions:
Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
How are Brains On
The Brains On! exploratory research study was guided by three overarching research questions:
Who is the audience for Brains On! and what are their motivations for listening to children’s science podcasts?
How are Brains On! listeners using the podcast and engaging with its content?
What kinds of impacts does Brains On! have on its audiences?
These questions were answered through a three-phase mixed-methods research design. Each phase informed the next, providing additional insights into answering the research questions. Phase 1 was a review of a sample of secondary data in the
The research explores the differential impact of exposure to one-sided vs. two-sided satire about climate change on message processing. Analyzing experimental data (N =141) we find that one-sided satire offered by ‘The Onion’ ironically claiming that global warming is a hoax encourages viewers to engage in greater message elaboration and counterarguing. In contrast, two-sided satire offered by ‘The Weather Channel’ that makes jokes about those who believe in vs. reject human involvement in climate change is quickly discounted. We conclude by discussing the strategic value of incorporating one
Fiction is often credited with shaping public attitudes to science, but little science communication research has studied fans' deep engagement with a science-themed fiction text. This study used a survey to investigate the impacts of television series ‘Doctor Who’ (1963–89; 2005–present) on its viewers' attitudes to science, including their education and career choices and ideas about science ethics and the science-society relationship. The program's reported impacts ranged from causing participants to fact-check ‘Doctor Who’'s science to inspiring them to pursue a science career, or, more
One part personal reflection, one part literature synthesis. This essay reflects on official statistics, common misunderstandings, and the COVID-19 numbers we're all becoming increasingly familiar with. The author calls on news audiences and journalists alike to become more knowledgeable about what official statistics can and can't do -- and to question the epistemic priority that so many people reflexively give to numbers by paying attention to what is not included.
The study contributes to mediatization research. Mediatization is understood as a process during which individual and collective actors adapt towards the demands of publicity and public attention. The manuscript introduces a differentiation of mediatization strategies, ranging from defensive to offensive strategies. This conceptual differentiation is applied empirically regarding relevant stakeholders within the German science-policy constellation from politics, science, and science funding. Results are based on 35 in-depth interviews with decision makers. The results section deals with
On October 1, 2015, Oregon Public Broadcasting (OPB) was awarded a 3‑year grant of 2.7 million dollars from the National Science Foundation (NSF) to fund the project Hacking Your Mind (award number 1515520). A major public and social media project, Hacking Your Mind (HYM) planned to engage Americans with the new discoveries being made in the social, behavioral, and economic sciences and the remarkable insights these discoveries offer into how individuals make numerous daily decisions and judgments, as well as the broader impact of this highly personal phenomenon on nearly every aspect of