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resource research Media and Technology
Genetic Modification (GM) has been a topic of public debates during the 1990s and 2000s. In this paper we explore the relative importance of two hypothesized explanations for these controversies: (i) people's general attitude toward science and technology and (ii) their trust in governance, in GM actors, and in GM regulations, in explaining the Dutch public's Attitude toward GM applications, and in addition to that, the public's GM Information seeking behaviour. This will be conducted through the application of representative survey methodology. The results indicate that Attitudes toward GM
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TEAM MEMBERS: Lucien Hanssen Anne Dijkstra Susanne Sleenhoff Lynn Frewer Jan Gutterling
resource research Media and Technology
According to the Gateway Belief Model, scientists and science educators should stress the scientific consensus when engaging with the lay population across a wide variety of mediums, including debates. The purpose of this study, then, was to determine if engaging in such debates does more harm than good in terms of persuading individuals towards accepting the scientific consensus of controversial issues. Participants (N = 208) read a manipulated debate segment altered by the issue discussed as well as the position/title of the skeptic debater. Results indicate that it is possible to influence
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TEAM MEMBERS: David Morin
resource research Media and Technology
The measurement and analysis of people's knowledge on scientific topics, such as climate change, is challenging for researchers. One reason is that objectives are multi-dimensional and that probability is inherent. Moreover, uncertainties can exist on the individual's level among the public, but are rarely grasped by existing scales. Therefore, researchers must thoroughly consider what to measure and how. This paper theorizes five different dimensions of climate change knowledge. Three response scales including different degrees of confidence are applied on data from a German online survey (n
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TEAM MEMBERS: Monika Taddicken Anne Reif Imke Hoppe
resource research Media and Technology
This book examines the media discourses about environmental pollution in Australia, China and Japan. The book’s authors focus on the actors involved in discussions of risk versus those involved in responsibility for environmental pollution. The authors use novel and traditional means of analysis that combine techniques from a variety of disciplines to examine case studies of media discourse. The book provides an interesting, if at times simplistic, overview of the pollution issues facing each country. The conclusions made from the media analysis are relevant to those researching and practicing
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TEAM MEMBERS: Jennifer Metcalfe
resource research Media and Technology
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project. Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic. The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
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resource research Media and Technology
Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals' predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as
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TEAM MEMBERS: Nan Li Dominique Brossard Dietram Scheufele Paul Wilson Kathleen Rose
resource research Media and Technology
We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can
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TEAM MEMBERS: Sara Yeo Andrew Binder Michael Dahlstrom Dominique Brossard
resource research Media and Technology
Science permeates nearly every facet of human life and civilization. However, in an age of media oversaturation, it has been increasingly easier for pseudoscientific information to be disseminated among the masses, especially by those with a political agenda. In his book, ‘Not a Scientist: How Politicians Mistake, Misrepresent, and Utterly Mangle Science’, author Dave Levitan creates a guidebook for spotting and debunking unscientific ideas in the political sphere, a vital tool in the Information Age.
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TEAM MEMBERS: Zachary Kizer
resource research Media and Technology
This book is a beginners' guide to science journalism, explaining the 21st century journalistic process, from generating story ideas to creating multimedia content when the story's written, taking in research and writing structures along the way. While many of the chapters are introductory, the book also covers topics also likely to be of interest to more experienced writers, such as storytelling techniques and investigative journalism. Readers are introduced to important debates in the field, including the role that science journalism plays; whether it is a form of `infotainment', or whether
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TEAM MEMBERS: Andy Ridgway
resource research Media and Technology
Climate change is a global risk as its causes and effects are not limited to national borders, but the risks and the responsibility are not evenly spread [Beck, 2009]. Pakistan is facing especially severe impacts in the form of disasters, floods, droughts, rising temperatures, cyclones and rising sea levels due to global emissions, despite its national emissions being nominal and accounting for only 0.46% of worldwide emissions [World Bank, 2018]. Ironically, the level of public awareness of climate change is low in Pakistan compared to not only advanced countries, but also to other countries
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TEAM MEMBERS: Asim Sharif Fabien Medvecky
resource project Media and Technology
Twin Cities PBS BRAINedu: A Window into the Brain/Una ventana al cerebro, is a national English/Spanish informal education project providing culturally competent programming and media resources about the brain’s structure and function to Hispanic middle school students and their families. The project responds to the need to eliminate proven barriers to Hispanic students’ STEM/neuroscience education, increase Hispanic participation in neuroscience and mental health careers and increase Hispanic utilization of mental health resources.

The program’s goals are to engage Hispanic learners and families by


empowering informalSTEM educators to provide culturally competent activities about the brain’s structure and function;
demonstrating neuroscience and mental health career options; and
reducing mental health stigma, thus increasing help-seeking behavior.


The hypothesis underpinning BRAINedu’s four-year project plan is that participating Hispanic youth and families will be able to explain how the brain works and describe specific brain disorders; demonstrate a higher level of interest of neuroscience and mental health careers and be more willing to openly discuss and seek support for brain disorders and mental health conditions.

To achieve program goals, Twin Cities PBS (TPT) will leverage existing partnerships with Hispanic-serving youth educational organizations to provide culturally competent learning opportunities about brain health to Hispanic students and families. TPT will partner with neuroscience and mental health professionals, cultural competency experts and Hispanic-serving informal STEM educators to complete the following objectives:


Develop bilingual educational resources for multigenerational audiences;
Provide professional development around neuroscience education to informal educators, empowering them to implement programming with Hispanic youth and families, and
Develop role model video profiles of Hispanic neuroscience professionals, and help partner organizations produce autobiographical student videos.


We will employ rigorous evaluation strategies to measure the project’s impact on Hispanic participants: a) understanding of neuroscience and brain health, particularly around disorders that disproportionately affect the Hispanic community; b) motivation to pursue neuroscience or mental health career paths; and c) mental health literacy and help-seeking behavior. The project will directly reach 72 Hispanic-serving informal STEM educators and public health professionals, and 200 children and 400 parents in underserved urban, suburban and rural communities nationwide.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
This project will advance efforts of the Innovative Technology Experiences for Students and Teachers (ITEST) program to better understand and promote practices that increase students' motivations and capacities to pursue careers in fields of science, technology, engineering, or mathematics (STEM) by engaging in hands-on field experience, laboratory/project-based entrepreneurship tasks and mentorship experiences.

Twin Cities Public Television project on Gender Equitable Teaching Practices in Career and Technical Education Pathways for High School Girls is designed to help career and technical education educators and guidance counselors recruit and retain more high school girls from diverse backgrounds in science, technology, engineering and math (STEM) pathways, specifically in technology and engineering. The project's goals are: 1) To increase the number of high school girls, including ethnic minorities, recruited and retained in traditionally male -STEM pathways; 2) To enhance the teaching and coaching practices of Career and Technical Education educators, counselors and role models with gender equitable and culturally responsive strategies; 3) To research the impacts of strategies and role model experiences on girls' interest in STEM careers; 4) To evaluate the effectiveness of training in these strategies for educators, counselors and role models; and 5) To develop training that can easily be scaled up to reach a much larger audience. The research hypothesis is that girls will develop more positive STEM identities and interests when their educators employ research-based, gender-equitable and culturally responsive teaching practices enhanced with female STEM role models. Instructional modules and media-based online resources for Minnesota high school Career and Technical Education programs will be developed in the Twin Cities of Minneapolis and St. Paul and piloted in districts with strong community college and industry partnerships. Twin Cities Public Television will partner with STEM and gender equity researchers from St. Catherine University in St. Paul, the National Girls Collaborative, the University of Colorado-Boulder (CU-Boulder), the Minnesota Department of Education and the Minnesota State Colleges and Universities System.

The project will examine girls' personal experiences with equitable strategies embedded into classroom STEM content and complementary mentoring experiences, both live and video-based. It will explore how these experiences contribute to girls' STEM-related identity construction against gender-based stereotypes. It will also determine the extent girls' exposure to female STEM role models impact their Career and Technical Education studies and STEM career aspirations. The study will employ and examine short-form autobiographical videos created and shared by participating girls to gain insight into their STEM classroom and role model experiences. Empowering girls to respond to the ways their Career and Technical Education educators and guidance counselors guide them toward technology and engineering careers will provide a valuable perspective on educational practice and advance the STEM education field.
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TEAM MEMBERS: Rita Karl Brenda Britsch Siri Anderson