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resource research Media and Technology
This poster was presented at the 2021 NSF AISL Awardee Meeting. Thousands of webcams available to the public are operated by STEM organizations, such as zoos, museums, and government agencies. However, as of yet no research has quantified any aspect (cognitive, behavioral, or emotional) of viewer outcomes. Our objective is to build foundational knowledge about basic aspects of STEM webcams in the United States (US) from the perspectives of both practitioners and viewers.
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TEAM MEMBERS: Sarah Schulwitz Vanessa Fry Sarah Hagenah
resource project Media and Technology
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This project will research core methods of science documentary film production and impact on audience engagement and understanding. The findings from this study will be used to later produce a film on how the CRISPR genome editing technology will shape agriculture, ecology, and the natural world. The research study and film to be produced will be a collaboration of science communication practitioners and researchers. The intended outcomes are to improve effective science filmmaking and increase impact on audiences. Many people rely on documentary film and videos for science information outside of formal learning environments. Research has shown that video programming can reduce knowledge gaps between those of higher and lower levels of education. But there is little research with findings about what makes a particular style of storytelling effective for engagement and learning outcomes. A recent report of the National Academies of Sciences, Engineering and Medicine identified a significant shortage of social science research with directly applicable lessons for filmmakers. This project addresses this need by providing new frameworks for research and methods to produce science documentaries. Project partners are iBiology, a producer of video resources for learning, and science communication researchers at the University of Wisconsin-Madison.

This project will examine two key questions: 1) In a science documentary film, how does the diversity of the scientists profiled and the use of a narrator shape audiences? perception of content and scientists? and 2) What are effective methods in science filmmaking to visualize the invisible (i.e. explain scientific phenomena that are not easily visualized)? The project begins by testing a recently produced film, Human Nature, that tells the story of the discovery of CRISPR (genome editing), told by the scientists who led the effort. Phase 1 testing will include screenings, focus groups, and experiments run through Amazon Mechanical Turk to test what features of the film (editorial voice and visualization styles) are most effective for communicating scientific content. In Phase 2 video test clips will be produced using a combination of narration and visualization strategies. An experimental design run through Amazon Turk will randomly assign participants to watch a clip using different combinations. Researchers will use this data to parse out what effect seems to be related to particular narration and visualization choices. This quantitative experimental data will be supplemented by qualitative data from focus groups with participants with a diverse range of science experience and demographic backgrounds. Researchers will design a survey-embedded experiment with a U.S. nationally representative sample to see how well the findings translate and change in a broader population.

This Innovations in Development award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Dietram Scheufele Sarah Goodwin Elliot Kirschner
resource research Media and Technology
NOVA Wonders is a multi-platform media project from the producers of NOVA exploring the biggest questions on the frontiers of science. From the mysteries of astrophysics to the secrets of the body to the challenges of inventing technologies that could rival—and even surpass—the abilities of the human mind. With content delivered across broadcast, digital and social platforms, the project’s total video content was viewed approximately 17 million times, reaching a range of audiences. The centerpiece was a six-part PBS series which premiered on April 25, 2018, hosted by a team of young
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TEAM MEMBERS: Julia Cort Lisa Leombruni Heather Hodges Pamela Rosenstein
resource project Media and Technology
This four-year research study will investigate families' joint media engagement (JME) and informal STEM learning while listening to the child-focused STEM podcast, Brains On! Prior research has shown that the setting where families most often listen to this podcast together is the family automobile as children are being driven to school, on road trips, or other activities. Brains On! is rooted in the mission-driven principle of public radio to educate and inspire. The target audience is children 5-12 years old and their parents or caregivers. Each episode ranges from 20-45 minutes in length and presents ideas from a variety of STEM disciplines such as physics, chemistry, biology and engineering featuring sound-rich explanations of concepts through fun skits, original songs and interviews with scientists. The episodes use a light-hearted, humorous approach to share oftentimes complex STEM information. To provide an interactive experience, hosts encourage the audience to participate with the show by sending in drawings, emailing photos of plants and animals, or posing questions to be answered in future episodes. Every episode is co-hosted by a different child who interviews top scientists about their work. The scientists are selected to be representative of the range of topics presented and are meant to serve as role models for the listeners and demonstrating a wide range of career options in the STEM field.

The research adds to the social learning theory of joint media engagement (JME) which has shown that interactions between people sharing a media experience can result in learning together. Recent work on Joint Media Engagement has focused on parent/child interactions with television/video in the home. But little is known about how families engage with children's STEM podcasts together and what learning interactions occur as a result. Even less is known about this engagement within an automobile setting. This research project will build new knowledge filling a gap in the informal STEM learning field. It will use a mixed-methods research design with three phases of research to answer these questions: 1) How does the Brains On! podcast mediate STEM-based joint media engagement and family learning in an automobile setting? 2) What does STEM based joint media engagement and family learning look and sound like in this setting? 3) How do "in-automobile" factors foster or impede STEM-based joint media engagement and family learning? Phase 1 is a listener experience video study of 30 families listening to the Brains On! episodes. Phase 2 is video-based case studies of the natural automobile-based listening behaviors of eight Phase 1 families. Phase 3 is an online survey of Brains On! listeners to understand how representative the findings from Phases 1 and 2 are to the larger Brains On! Research. Results will be shared widely with key audiences that can use the findings (media developers, ISE practitioners, ISE evaluators and researchers, and families). It will also make an important contribution to the Joint Media Engagement literature and the ISE field.

This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS: Amy Grack Nelson Molly Bloom
resource project Media and Technology
Explore the Science of Spring: A Live Media Event is an Innovations in Development project produced by the signature PBS series Nature. The new primetime series Spring LIVE (working title) will break the frame of a traditional documentary, letting viewers themselves explore the dramatic seasonal changes of spring through the immediacy of live television. On-camera hosts, scientists and naturalists in locations across the U.S., and scores of citizen scientists will use observation and scientific inquiry to explore the workings of nature during this season of rebirth. The unfolding stories of seasonal change will illuminate larger scientific insights--into the biodiversity of species in habitats, the interconnectedness of plants and animals in diverse ecosystems, the global phenomenon of species migration, and how spring "green-up" can be affected by environmental change--while inspiring appreciation for species conservation and habitat preservation. Spring LIVE is conceived as an ongoing series, with this inaugural season composed of three one-hour programs broadcast live on three consecutive nights, along with real-time interactions via Facebook. Reaching long-standing Nature viewers (2.5 million per episode), Spring LIVE will seek to turn mature adults and diverse families into citizen science doers, and leverage younger Nature online audiences through social media and community engagement in partnership with citizen science projects.

Spring LIVE will build public knowledge of and engagement in phenology and citizen science. The project will also conduct knowledge-building research on the effectiveness of Facebook as a science learning tool. It will experiment with eliciting audience participation via Facebook within the live shows to generate synchronous, second-screen thought and discussion. An exploratory study by Multimedia Research will look at the impact of this feature, addressing the question: To what extent and how does Facebook interactivity within live science shows impact adult engagement, learning and motivation? Spring LIVE will also engage multiple partners to expand reach and impact and build capacity in their fields. National partners include the National Park Service and Next Avenue; citizen science partners include Celebrate Urban Birds, National Phenology Network, Monarch Blitz, and SciStarter, among others. PBS stations will work with these organizations to involve diverse, intergenerational audiences in observation of nature and seasonal change. Project evaluation, implemented by Knight Williams Research Communications, will focus on the impact of live television on science learning, and the success of the integration of citizen science projects on air, online, and in communities. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Fred Kaufman
resource project Exhibitions
The Antarctic Dinosaurs project aims to leverage the popularity and charisma of dinosaurs to inspire a new generation of polar scientists and a more STEM (Science, Technology, Engineering, Mathematics)-literate citizenry. The project, centered on a giant screen film that will reach millions of theatrical viewers across the U.S., will convey polar science knowledge through appealing, entertaining media experiences and informal learning programs. Taking advantage of the scope of research currently taking place in Antarctica, this project will incorporate new perspectives into a story featuring dinosaurs and journey beyond the bones to reveal a more nuanced, multi-disciplinary interpretation of paleontology and the profound changes the Antarctic continent has endured. The goals of the project are to encourage young people to learn about Antarctica and its connection to the rest of the globe; to challenge stereotypes of what it means to participate in science; to build interest in STEM pursuits; and to enhance STEM identity.

This initiative, aimed particularly at middle school age youth (ages 11-14), will develop a giant screen film in 2D and 3D formats; a 3-episode television series; an "educational toolkit" of flexible, multi-media resources and experiences for informal use; a "Field Camp" Antarctic science intervention for middle school students (including girls and minorities); fictional content and presentations by author G. Neri dealing with Antarctic science produced for young people of color (including non-readers and at-risk youth who typically lack access to science and nature); and presentations by scientists featured in the film. The film will be produced as a companion experience for the synonymous Antarctic Dinosaurs museum exhibition (developed by the Field Museum, Chicago, in partnership with the Natural History Museum of Los Angeles County, Discovery Place, Charlotte, NC, and the Natural History Museum of Utah). Project partner The Franklin Institute will undertake a knowledge-building study to examine the learning outcomes resulting from exposure to the film with and without additional experiences provided by the Antarctic Dinosaurs exhibition and film-related educational outreach. The study will assess the strategies employed by practitioners to make connections between film and other exhibits, programs, and resources to improve understanding of the ways film content may complement and inspire learning within the framework of the science center ecosystem. The project's summative evaluation will address the process of collaboration and the learning impacts of the film and outreach, and provide best practices and new models for content producers and STEM educators. Project partners include film producers Giant Screen Films and Dave Clark Inc.; television producer Natural History New Zealand (NHNZ); Discovery Place (Charlotte, NC); The Franklin Institute; The Field Museum; The Natural History Museum of Utah (The University of Utah); author G. Neri; and a team of scientists and diversity advisers. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. The project has co-funding support from the Antarctic section of the Office of Polar Programs.

This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS: Deborah Raksany Karen Elinich Andrew Wood
resource research Media and Technology
This commentary is both a case study of the evolution of one public intellectual, and an analysis of how he has broadened his voice beyond the standard academic bubble. His story gives a perspective on the question of, “How do public intellectuals get their start?” They almost certainly begin as “mere” intellectuals — the public part comes later. But how? How does a studious academic go from following the media to being part of the media?
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TEAM MEMBERS: Randy Olson
resource evaluation Media and Technology
Attached is the final report for an initiative that develops outreach tool to communicate the results of basic science research to the public. “Incipient Species Project” was funded by a National Science Foundation Connecting Researchers and Public Audiences (CRPA) award (#1212753) to develop a documentary and permanent website on the work of J. Albert C. Uy, an evolutionary biologist from the University of Miami. The documentary and website explores Uy’s work on the evolution of new species (“speciation”) in birds of the Solomon Islands. The documentary, in particular, explores the science of
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TEAM MEMBERS: J. Albert Uy Neil Losin Nathan Dappen
resource research Media and Technology
The mixed methods randomized experimental study assessed a model of engagement and education that examined the contribution of SciGirls multimedia to fifth grade girls’ experience of citizen science. The treatment group (n = 49) experienced 2 hours of SciGirls videos and games at home followed by a 2.5 hour FrogWatch USA citizen science session. The control group (n = 49) experienced the citizen science session without prior exposure to SciGirls. Data from post surveys and interviews revealed that treatment girls, compared to control girls, demonstrated significantly greater interest in their
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TEAM MEMBERS: Barbara Flagg
resource research Media and Technology
The scandal of the “biotechnology evangelist” erupted in Korea at the beginning of the new year: a commission from Seoul National University announced that it had proof that Dr Woo Suk Hwang, considered one of the world’s foremost experts on cloning by nucleus transfer, had manipulated the data concerning experiments in human cell cloning and the creation of eleven lines of stem cells from human embryos published in two different articles in the journal Science in 2004 and 2005.
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TEAM MEMBERS: Pietro Greco
resource research Media and Technology
Science and wildlife films are very common and widely viewed. Yet, most of the makers of these films have entered the profession because of their knowledge or interest in science and wildlife. Given the potential for a rather circuitous route to the profession many filmmakers benefit tremendously from engagement in professional development. We have detailed the professional development needs of novice and expert science and wildlife filmmakers ranging from keeping current with technology to consideration of engaging audiences beyond the viewing. We have also addressed gaps in the current
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TEAM MEMBERS: Louis Nadelson Ru Mahoney
resource research Media and Technology
The purpose of this study is to quantify the use of science fiction films in academic papers as well as to analyse the patterns of use of those films indexed in international databases, using the ISI Web of Science database. Twenty films were selected from recognised sources. Films referenced in the scientific literature were detected and, with quantitative methodologies, we classified their genres, the journals of publication and the disciplines they belong to. Finally, we performed a detailed study of each paper in which selected films were found, to observe and categorise specifically the
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TEAM MEMBERS: Luciano Guillermo Levin Daniela De Filippo