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resource evaluation Exhibitions
The Northwest Passage Project explored the changing Arctic through an innovative expedition aboard the Swedish Icebreaker Oden to conduct groundbreaking ocean science research, while it actively engaged 22 undergraduate and graduate students from the project’s five Minority Serving Institution (MSI) partners and 2 early career Inuit researchers in the research at sea. Over 35 hours of training in Arctic research techniques, polar science, and science communication was provided to these participants, who were engaged in the Northwest Passage expedition and worked with the onboard science team
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TEAM MEMBERS: Gail Scowcroft Jeff Hayward
resource research Media and Technology
The National Academy of Sciences’ LabX program came into existence in 2017 with a directive to develop programming meant to engage with a young-adult (18-37 years old) target audience who are active decision-makers and whose actions impact current and future policies. While conducting preliminary research, the LabX staff and advisory board discovered that available research on young adults’ relationship with science was sadly lacking in detail, beyond obvious conclusions about high levels of interest in technology and social experiences. To fill these knowledge gaps, gain a deeper
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TEAM MEMBERS: Geoff Hunt
resource research Media and Technology
Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals' predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as
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TEAM MEMBERS: Nan Li Dominique Brossard Dietram Scheufele Paul Wilson Kathleen Rose
resource research Media and Technology
Human-induced global change has triggered the sixth major extinction event on earth with profound consequences for humans and other species. A scientifically literate public is necessary to find and implement approaches to prevent or slow species loss. Creating science-inspired art can increase public understanding of the current anthropogenic biodiversity crisis and help people connect emotionally to difficult concepts. In spite of the pressure to avoid advocacy and emotion, there is a rich history of scientists who make art, as well as art–science collaborations resulting in provocative work
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TEAM MEMBERS: Jennifer Harrower Jennifer Parker Martha Merson
resource evaluation Media and Technology
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 3 of 3) considers the In Defense of Food curriculum and, in particular, educators’ reactions to the curriculum in terms of perceived appeal, ease of implementation, and learning value. Feedback was gathered from educators who were surveyed
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TEAM MEMBERS: Valerie Knight-Williams Divan Williams Rachael Teel Dobrowolski Gabriel Simmons Michael Schwarz
resource project Media and Technology
The Northwest Passage Project (NPP) is a collaborative effort between the University of Rhode Island (URI), Inner Space Center (ISC), Graduate School of Oceanography (GSO), the film company David Clark Inc., and several other partners, including six Minority Serving Institutions (MSIs) and three informal science education institutions. The project centers on a research expedition into the Arctic's Northwest Passage, which will engage intergenerational cohorts of high school, undergraduate, and graduate students in hands-on research aboard the U.S. tall ship SSV Oliver Hazard Perry (OHP). During the expedition, a professional film crew will produce a two-hour documentary focused on the NPP's innovative model of interdisciplinary informal STEM (science, technology, engineering, and mathematics) learning and highlight the expedition's research, participants, and the sociological issues related to the changing Arctic environment. Because the Canadian Arctic is remote and costly to access, the project will maximize NSF's investment by giving broad audiences access to the science and excitement of the expedition through the documentary. In addition, this informal science learning opportunity will not only engage students with scientists in authentic research, but also train the students to deliver daily live broadcasts from sea to three well-established U.S. informal science education institutions: the Smithsonian National Museum of Natural History (NMNH), the Exploratorium, and the Alaska Sea Life Center (ASLC). The daily broadcasts will also reach the public in real time via the project's interactive website, providing the opportunity for people to post questions to the scientists and students onboard the ship. The NPP has great potential to benefit society by enhancing awareness of the changing Arctic's ecosystems and increasing science literacy. The hands-on research experiences will enhance the college readiness of the participating high school students and encourage the undergraduate students from the six partner MSIs to consider a graduate course of study and/or pursue STEM careers. The graduate students will also be more career-ready, as they gain public communication and leadership skills necessary for 21st century scientists. The Northwest Passage Project is designed to advance knowledge and understanding within the practice of informal science education, as well as in the field of Arctic science. The project goals include: increasing public awareness and understanding of the changing Arctic ecosystem; increase public understanding about Arctic research and the scientific process; increase the Informal Science Education (ISE) field's understanding of the public's learning process when engaged in live interactions with scientists and student 'science communicators'; increase the ISE field's understanding of the value of immersive science experiences and impact on students from underserved and underrepresented populations; and to build or extend the capacity of ISE institutions to make connections between polar scientists, students, journalists and the public. The NPP is creative in that it combines the engagement of students in field-based scientific research, live broadcasts from sea to ISE institutions, and the production of a full-scale documentary for public audiences. A potentially transformative component to the ISE activities involves six Minority Serving Institution partners--Florida International University; University of Illinois, Chicago; California State University, Channel Islands; Texas State University; Virginia Commonwealth University and City College of New York--whose students will have the opportunity for a life-changing experience that may tip the scale toward their interest in STEM careers. Each of these students will develop news stories, host screenings of the film at their respective campuses, and share their experiences with peers, providing visual role models for other underrepresented students, who may never have thought themselves capable of becoming a scientist or science communicator. An additional project goal is to enhance the capacity and infrastructure of the three ISE partner institutions so that they may receive live broadcasts from the Inner Space Center in the future, beyond the funding period of the project. People, Places & Design Research will conduct the project's front-end and formative evaluation; MEM & Associates will conduct the summative evaluation. Some of the key evaluation questions will be: * Have ISE and MSI institution public visitors, who view either the live broadcasts or the documentary film (or both), become more aware of the changing Arctic ecosystem and the importance of scientific research in the Arctic? * What is the relative impact of the live broadcasts compared to the finished documentary, and the strengths and weakness of the respective media in translating the on-board experience? * Does a real environmental and social context for scientific evidence stimulate audiences to become more interested in the role of science/STEM? * Have students gained leadership skills and the ability to communicate science to their peers? * Have students increased their motivation and interest in pursuing STEM careers? This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Gail Scowcroft David Clark Brice Loose Dwight Coleman
resource project Media and Technology
This award supports the production of a longitudinal video documentary of the evolution of Advanced LIGO and will chronicle the most critical and exciting period in the history of gravitational wave science in the past 100 years. LIGO resumed the search for gravitational waves in 2015 with a newly upgraded detector and on September 14, 2015 detected gravitational waves for the first time, astounding not only the scientific community but the entire world. Using footage captured at critical periods between August 2015 and March 2016 during the discovery phase as well as new filming taking place over the next two years, the team will produce films which will impact at least hundreds of thousands of people and possibly many more than that. The goal is to educate, inspire, and motivate. Students at the high school and undergraduate levels may be more inspired to pursue STEM careers after watching scientific vignettes focusing on the exciting science and technology of Advanced LIGO. Scientific historians and sociologists will have the opportunity to use the hundreds of hours of available film clips as a video database to investigate in detail the discovery of gravitational waves as a case study of large scale collaborations ("Big Science"). Videos highlighting the cutting edge technological advances brought about by Advanced LIGO and their impacts on other fields of science and technology may prove effective for educating officials and policy makers on the benefits of fundamental science.

During the course of the project, a series of professionally made video shorts will be produced for the LIGO Laboratory and LSC for education and public outreach purposes through distribution on LIGO Laboratory, LSC web sites, and the LIGO YouTube Channel. Through an extensive series of film shoots, XPLR Productions will work with the LIGO Laboratory and the LIGO Scientific Collaboration (LSC) to capture key moments as LIGO scientists work to achieve Advanced LIGO's design sensitivity and carry out a series of observing runs over the next two years. The team will produce a series of video shorts explaining the important scientific and technological concepts and issues of Advanced LIGO by the scientific experts who create them. In the longer term, footage will used to produce either a feature length documentary film or a twelve-part series on television entitled 'LIGO' chronicling the discovery of gravitational waves and the exploration of exotic high-energy astrophysical phenomena such as colliding black holes. Intended for broad distribution through cinema or television, 'LIGO' will bring science to life for a wide audience.
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TEAM MEMBERS: David Reitze
resource research Media and Technology
Public communication from research institutions often functions as both science communication and public relations. And while these are distinct functions, public relations efforts often serve as science communication tools. This is because successful science communication and public relations efforts for research institutions both rely on finding shared language and disseminating findings in context.
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TEAM MEMBERS: Matt Shipman
resource research Media and Technology
In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.
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TEAM MEMBERS: Michel Classens
resource research Media and Technology
There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the
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TEAM MEMBERS: Rebecca Carver
resource research Media and Technology
Brazilian research has grown intensely in all areas of microbiology, with the increase in the amount of governmental resources for the sector and the strengthening of a greater number of research groups. However, very few academic studies deal with research about teaching and science communication in microbiology. There is no in-depth study of how this topic is currently being divulgated in communication journals, didactic books and the Internet, or about the interest and the difficulties faced by researchers in communicating microbiology to the general public. This paper investigates academic
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TEAM MEMBERS: Daniela Franco Carvalho Jacobucci Giuliano Buza Jacobucci
resource research Media and Technology
Within the UNAM (The National Autonomous University of Mexico) there is an institution, the Dirección General de Divulgación de la Ciencia (DGDC) devoted to the popularization of science through different media such as museums, exhibitions, journals, books, radio and TV programs, internet, workshops for children, demos, shows, plays, summer courses and outreach programs. Most of these products and materials are planned, designed and manufactured by a multidisciplinary team of professionals in the DGDC. Some of our most outstanding projects are: the creation and operation of two science museums
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TEAM MEMBERS: Elaine Reynoso Haynes