In this paper, Word Craft's Chris Parsons examines the question, "Is an exhibit's goal to change visitor behavior?" Parsons also proposes a way to develop so the goal is change through two methods: (1) defining who our visitors are; and (2) developing clearly stated behavioral objectives when planning new exhibits. This discussion can be applied to educational programs as well.
In this article, Marilyn Hood of Hood Associates debunks seventeen common misconceptions held by museum professionals. Topics include visitor behavior, visitation trends, and evaluation methods.
In this article, Jacksonville State University's Bill Ford discusses findings from three studies that suggest that self-reports are often inaccurate if they are not validated. There are often differences between stated preferences of visitors and their actual behavior.
In this article, Jacksonville State University's Stephen Bitgood discusses two misconceptions associated with signs that attempt to control visitor behavior. Bitgood cites findings from a study of three types of Do-Not-Feed signs at the Birmingham Zoo.
In this article, Jacksonville State University's Stephen Bitgood responds to seven commonly-held beliefs about visitors. Bitgood cites recent research findings to explain visitor behavior in museums/zoos.
In this article, Ohio State University's Gary W. Mullins, Ph.D. discusses the importance of interpretation, a process of non-formal environmental education and visitor communication services in leisure settings, in understanding visitor behavior. Mullins cites several recent studies in this area and key findings related to better understanding the interpretive clientele.
In this article, Steven D. Moore, Ph.D. discusses the history of wilderness recreation research, based on carrying capacities and crowd expectations, and more recent approaches which rely on normative theories of human behavior. Moore discusses other research efforts to better understand the dimensions of wilderness recreation behavior and experiences.
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Steven D. Moore, Ph.D.Visitor Studies Association
In this article, Thomas A. More of the U.S. Forest Service presents a review and discussion of current research on the benefits of urban parks. More also discusses the issues of fairness in the distribution of these benefits (i.e. the less affluent receive fewer services and servies of lesser quality).
In this article, Marilyn G. Hood, of Hood Associates, discusses major issues in the field of museum audience research. Hood explains how much of her work has focused on two specific aspects: (1) probing the psychographic dimensions of current and potential audiences and (2) determining why people are not at the museum.
In this article, Jacksonville State University's Stephen Bitgood discusses an evaluation study of a "Falling Feather" gravity-themed exhibit at a science museum. Bitgood shares key findings from the evaluation, which revealed several problems with the exhibit.
In this article, Jacksonville State University's Stephen Bitgood presents a literature review of successful interactive exhibits. Bitgood outlines guidelines for designing interactive exhibits, focusing on two aspects of interactive exhibits: stages of evaluation; and design of the exhibit in terms of the physical device, labels for instruction and explanation, and the visitor-exhibit interface.
From the Proceedings of the 1990 Annual Visitor Studies Conference. This article describes some of the challenges inherent in assessing meaningful museum learning.