The Adler Planetarium, Johns Hopkins University, and Southern Illinois University-Edwardsville are investigating the potential of online citizen science projects to broaden the pool of volunteers who participate in analysis and investigation of digital data and to deepen volunteers' engagement in scientific inquiry. The Investigating Audience Engagement with Citizen Science project is administering surveys and conducting case studies to identify factors that lead volunteers to engage in the astronomy-focused Galaxy Zoo project and its Zooniverse extensions. The project is (1) identifying volunteers' motivations for joining and staying involved, (2) determining factors that influence volunteers' movement from lower to higher levels of involvement, and (3) designing features that influence volunteer involvement. The project's research findings will help informal science educators and scientists refine existing citizen science programs and develop new ones that maximize volunteer engagement, improve the user experience, and build a more scientifically literate public.
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TEAM MEMBERS:
Karen CarneyMichael RaddickPamela Gay
This Connecting Researchers to Public Audiences project plans to create a multimedia website, Into the Rift, a virtual journey to Lake Tanganyika in East Africa, along with teaching resources and a dissemination campaign. The content will focus on the high freshwater diversity of the 2nd largest lake in the world; the diverse array of cichlid fish in the lake; and the effects of overharvesting and global warming on the lake's ecosystem. The project's intended learning outcomes are that viewers will have enhanced awareness and understanding of: 1) the ecosystem-scale processes that support life in lakes; 2) the importance of intact natural ecosystems for the well-being of human societies; 3) the techniques that scientists use to learn more about the ecosystem-scale movement of matter and energy; and 4) potential career paths in STEM fields. These learning outcomes correlate to the current and proposed science standards, which provide a structure for content development and outcomes assessment. The project will be designed by the collaboration of an ecologist (the PI Dr. Yvonne Vadeboncoeur), education specialist (co-PI Dr. Lisa Kenyon), communication specialist (co-PI Dr. Elliot Gaines) all from Wright State University, and a media lab (Habitat Seven), and informed by formative evaluation conducted by Edu, Inc. The website, hosted by a guide from East Africa along with the PI, will be presented in three languages (Spanish, French, and Swahili) in addition to English. Edu, Inc. will also conduct a summative evaluation of all the components of the project with respect to the four intended learning outcomes and their related concepts as well as analyze the outcomes of the dissemination strategies. This CRPA uses internet technologies to make abstract scientific concepts and a largely inaccessible research location available to a wide audience. The project intends to inform and engage the audience with an aggressive use of social media in addition to the website. Into the Rift will provide material for both the lay audience and classrooms, including access to authentic scientific data to compare the Lake Tanganyika data to environmental data collected from the U.S. Great Lakes. Additional collaborations with established organizations, including Crossing Boundaries, Conservation Bridge and Community Bridges, will expand the reach and impact of the project to diverse audiences. The multi-lingual approach extends the reach to potentially an even greater audience both within and outside the U.S.
Sea Studios Foundation will extend the Strange Days on Planet Earth multimedia initiative to raise public science literacy on pressing environmental issues. Based on pioneering Earth System Science research, Phase Two will be a media and outreach project focused on the ocean and water issues. The goal of the project is to increase public awareness and understanding of the scope and scale of key issues affecting the ocean. At the core of the project is a four part television documentary series for PBS primetime entitled Strange Days, Ocean. The programs will concentrate on four content areas: overexploitation of ocean resources, pollution, coastal development, climate change and the role of the ocean in Earth's system. Each episode is structured around a compelling scientific questions designed to engage the audience in a search for answers based on the most current research from the varied Earth System Science disciplines. The series focuses on explaining how scientists come to know what they know. The series will be complemented by activity-based learning supported by a national consortium of informal learning institutions, a citizen science program, training sessions for informal educators, and a project website. Collaborators include the National Geographic and three new major partners: Monterey Bay National Marine Sanctuary Program to expand citizen science programs around invasive species; Americans for Informed Democracy (AID), dedicated to organizing college campus educational events; The Ocean Project (TOP), a network of 600 organizations; plus the Arizona Sonora Desert Museum and eight other informal science institutions. Knight Williams Research Communications, and Public Knowledge and Cultural Logic will assess the impact of the series. The project will contribute to the field of informal science education by providing widely applicable communication lessons on ocean and water issues and a model methodology for creating science education media that is credible, informative, and relevant. The results of two unique adult learning case studies will be shared with the field through presentations at national meetings and workshops, and posted online.
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TEAM MEMBERS:
Mark ShelleyDavid EliscoTierney Thys
This CRPA project is about research on climate change impacts in the Amazonian rain forest and about motivating youth to consider science as a career objective. The project is an exhibit in Biosphere 2 in Arizona wherein a rain forest is maintained and will be used to augment the exhibit of large photos of scientists doing research. Particular attention will be paid to female scientists to motivate young girls. Biosphere 2 and the Girl Scout Council of Southern Arizona will collaborate to attract girls through free admission days to Biosphere 2. These large photos will be equipped with sound and video so that as a visitor approaches the photo, the sounds of the forest as well as the researcher(s) will be heard. At this point the researcher, in the photograph, will begin a monologue with the visitor explaining what scientists are investigating and who the other workers are. In this monologue, the researcher will explain what they are doing specifically, why they are investigating this subject, and what they plan to derive as a scientific result. The exhibit will consist of fifty very large photographs (3x5 feet) with sound access via smart phones and headsets. In addition, there will be hands on equipment and docents for questions and discussion. The venue receives about 100,000 visitors per year consisting mainly of families, tourists, and clubs. Through this exhibit, the researchers intend to motivate youth to develop interests in STEM topics. Girls are the main target audience. For families and tourists, the exhibit communicates the message of how science is being used to determine the effect of climate change on rain forests and how that would affect other aspects of weather and the global environment.
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TEAM MEMBERS:
Scott SaleskaBruce JohnsonJoost van HarenJennifer Fields
Currently, many museums present histories of science and technology, but very few are integrating scientific activity--observation, measurement, experimentation-with the time- and place-specific narratives that characterize history-learning experiences. For the Prairie Science project, Conner Prairie is combining proven science center-style activities, developed by the Science Museum of Minnesota, with family-engagement strategies developed through extensive research and testing with audiences in historical settings. The goal of this integration is to create guest experiences that are rich in both STEM and historical content and encourage family learning. One key deliverable of this project is the Create.Connect gallery, which is currently installed at Conner Prairie. Create.Connect allows the project team to evaluate and research hands-on activities, facilitation strategies and historic settings to understand how these elements combine to encourage family conversations and learning around historical narratives and STEM content. For example, in one exhibit area families can experiment with creating their own efficient wind turbine designs while learning about the innovations of the Flint & Walling windmill manufacturing company from Indiana. The activity is facilitated by a historic interpreter portraying a windmill salesman from 1900. The interpreter not only guides the family though the process of scientific inquiry, but shares his historic perspective on wind power as well. Two other exhibit areas invite hands-on exploration of electrical circuits and forces in motion as they connect to stories from Indiana history. Evaluation and research findings from the Create.Connect exhibit will be used to develop a model that can guide other history institutions that want to incorporate STEM content and thinking into their exhibits and interpretation. By partnering with the Science Museum of Minnesota, we will combine the experience of science center professionals and history museum professionals to find the best practices for incorporating science activities into historic settings. To ensure that this dissemination model is informed from many perspectives, Conner Prairie has invited the participation of four history museums: The Museum of America and the Sea, Mystic, Connecticut; the California State Railroad Museum, Sacramento, California; the Wabash County Historical Society, Wabash, Indiana; and the Oliver H. Kelley Farm, Elk River, Minnesota. Each of the four participants will install history-STEM exhibit components which will be connected to location-specific historic narratives. Drawing on the staff experience and talents of participant museums, this project will develop realistic solutions to an array of anticipated barriers. These issues and the resulting approaches will become part of a stronger, more adaptable dissemination model that will support history museums in creating STEM-based guest experiences.
The Oregon Museum of Science and Industry is implementing a Pathways project that will test and refine a model to promote an appreciation that science is everywhere and personally relevant by engaging transit riders in Portland, OR with location-relevant STEM content through unfacilitated, interactive science exhibits in everyday places. The study will employ a "design-based research" approach that both iteratively tests exhibit effectiveness and develops and refines an underlyting theoretical model that can contribute knowledge to the field. The "Science on the Move" model will be developed and tested using an exhibit prototype that includes 1) an easily transportable prototype core with a familiar touch-screen interface, 2) multiple sets of interactive digital content, and 3) a variety of accompanying outer skins designed to attract the public. The exhibit prototype will be placed at bus transit nodes to reach adults, specifically targeting those without college degrees who are underrepresented in science centers. A range of possible STEM content domains will be selected and tested based on topics of interest to the public. If successful, given the several challenges involved, the feasibility study will be applied more fully around Portland and be a model for other cities to consider.
Experts in informal science education, citizen science, bats, and computer science are developing and evaluating, at Mammoth Cave National Park, a hybrid onsite/online proof-of-concept program for citizen scientists to observe and record (tag) roosting behaviors of Rafinesque's big-eared bats via streaming video. Participants are helping bat researchers document bat behaviors that provide insights into the benefits of communal roosting and interactions that serve to create or maintain social bonds and spread disease. The project is also developing a proof-of-concept mobile kiosk that links the citizen science bat study program to other exhibits at Mammoth Cave. Project personnel are conducting evaluation studies to identify best practices for engaging underserved populations and professional scientists in the study of bat behavior, and developing plans for scaling up the program to include video and educational resources from other bat sites around the country. Lessons learned from the project will inform development of a new, nationwide, online citizen science program focused on bat behavior.
This Broad Implementation media project (building upon prior NSF award 0639001) will address science literacy among Latinos via mass media, increasing the amount of Spanish-language science content available in the U.S., increasing the representation of Latino scientists in mainstream media, and expanding the knowledge base about Latino's interest and engagement in science. The STEM content will be based on the research conducted by the Hispanic scientists being interviewed and therefore includes a wide range of topics including astronomy, biology, physics, earth sciences, and engineering. The criteria for selecting the Hispanic researchers and the content is based on the importance of the research, how it is immediately relevant to a Latino audience, and how it draws on the indigenous knowledge system or ethnic pride for U.S. Latinos. Project deliverables include 150 audio-video interviews with Hispanic scientists distributed on both commercial Hispanic radio and TV stations, as well as public broadcasting and online. In addition to the broadcasts, social media tools such as Facebook and Twitter will be used to reach out and engage Hispanics. It is estimated that 300 Spanish-language radio stations will air the programs, resulting in 3 million radio impressions for each daily 60-second broadcast. Television broadcasts are estimated to result in another 2 million impressions per program. Project partners include the Society for the Advancement of Chicanos and Native Americans in Science (SACNAS); V-Me, a national Hispanic educational channel; KLRN, the San Antonio, Texas public television station that will provide the national PBS distribution; and DaGama Web Studio that will develop and implement the social media marketing plan to attract and engage Latinos online. Comprehensive evaluations of project deliverables and impact will be conducted by Informal Learning Solutions (video-audio formative evaluations), and Knight-Williams Research (summative evaluation of project impact). The Summative Evaluation Plan will focus on the programs\' overall appeal, clarity, and effectiveness in meeting the two key audience objectives in the proposal: (1) increasing familiarity with and understanding of science concepts among U.S. Latinos, and (2) demonstrating engagement activities such as talking with friends/family about the presented topics, and/or seeking out additional information. It will furthermore assess the extent to which listeners and viewers find the Hispanic researchers featured in the programs to be effective communicators and the importance they assign to hearing from Hispanic researchers themselves. It will look at whether and how the programs are effective selecting topics with immediate relevance to listeners'/viewers' everyday lives. Finally, the evaluation will gather information about listeners'/viewers' demographic and background characteristics, including their country of origin, degree of fluency in Spanish, reasons for preferring Spanish media, number of generations in the U.S., reasons for tuning into the programming, efforts to recommend the programs to others, and the likelihood of continuing to listen to or view the programs in the future.
The Rochester Institute of Technology's National Technical Institute for the Deaf (NTID) and Center for Computational Relativity and Gravitation (CCRG) will collaborate on a CRPA project designed to develop a dance-based performance to educate deaf and hard of hearing students on astrophysics concepts. This project seeks to address the following goals: 1) provide all audience members with access to scientific information in an inherently engaging and stimulating manner; 2) facilitate the acquisition of scientific knowledge in all audience members, including deaf and hard-of-hearing individuals, with special reference to general information and basic concepts from the fields of gravitational physics and astrophysics; and 3) stimulate general interest in STEM fields within all audience members. An extensive team of physicists, arts faculty, computer scientists, performance experts, and evaluators have assembled to translate original research on gravity-based astrophysics, including collision events between black-holes and neutron-stars, entire galaxies, and the central black-hole engine that powers active galactic nuclei, into novel educational presentations. The original science to be presented was generated in part by the scientists at the Center for Computational Relativity and Gravitation. Project deliverables include live performances and a project website with educational materials and a virtual tour of the recorded performance. The live performances will include dance and computer generated visualizations of space phenomena, supplemented with discussion and interactive components to engage audiences both before and after the presentation. The mixed-method evaluation will provide insights into how the medium of dance can be used to engage audiences in STEM fields and increase the understanding of STEM content areas which have had little previous investigation, but may be highly relevant to the engagement of underserved audiences. Performances are planned for select sites in New York, Ohio, Connecticut, Rhode Island, Washington, DC, Pennsylvania and Maryland. It is estimated that the project will directly impact 7,000 individuals, approximately half of whom will be deaf or hard or hearing. Deaf and hard of hearing populations are greatly underserved in science education. This project is an effort to bridge that gap by providing creative models for communicating to the public on contemporary science concepts. Learning outcomes for the target audience include increasing awareness and interest in STEM, acquisition of information and basic concepts from the fields of gravitational physics and astrophysics, and enhancing awareness of relationships among science and the arts. Project activities will be disseminated through the website hosted by the Rochester Institute of Technology, as well as social networking sites including Facebook, Twitter, and Google+. The project will also be promoted through science festivals and media events.
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TEAM MEMBERS:
Manuela CampanelliHans-Peter BischofJacob Noel-Storr
resourceprojectProfessional Development, Conferences, and Networks
This proposal is from a coalition of cross disciplinary investigators at the Lawrence Hall of Science/Center for Ocean Sciences Education Excellence at the University of California, Berkeley. The investigators intend to create a communications network for ocean sciences in an informal setting to improve the communication of ocean science concepts. The network would foster relationships between ocean and climate scientists in institutions of higher education and build the capacity for educators to communicate with the public about science. The network is intended to impact visitors to informal science centers, docents, educators, and scientists. It would provide experiences with new scientific knowledge about the oceans and promote climate literacy for the landlocked states of the country where ocean sciences are not usual topics for educational programs. The network includes: 1. Long Beach Aquarium of the Pacific and University of Southern California; 2. Hatfield Marine Science Center and Oregon Sea Grant at Oregon State University; 3. Virginia Aquarium and Science Center and the Minorities in Marine Science Program, Hampton University; 4. Liberty Science Center and the Institute for Marine Coastal Sciences and Rutgers University; 5. Lawrence Hall of Science and Earth & Planetary Science and Integrative Biology, University of California, Berkeley; 6. Birch Aquarium at Scripps and Scripps Institution of Oceanography, University of California, San Diego; and 7. Purdue University. The goal of the project is to help a new generation of scientists and informal educators to better understand and more effectively communicate with the public the essential principles and fundamental concepts of Ocean Literacy, Climate Literacy, and Earth Science Literacy. The content is integral to understanding climate science and the science of climate change such as ocean circulation, causes of sea level rise, the influence of the ocean on weather and climate, the role of the ocean in Earth's energy, water and carbon systems, and the need for continued exploration of the ocean system.
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TEAM MEMBERS:
Catherine HalversenCraig StrangLynn Tran
This Pathways proposal seeks to find the most effective means for communicating research, research processes and ocean sciences to the public from the ocean ship Joides Resolution (JR). The JR is an NSF-supported research vessel that assists scientists and educators in their quest for understanding the science of oceans and ocean floors worldwide. The goal of this project is to find the best mechanism for communicating science through the numerous platforms of informal science education. Through a series of discussions by stakeholders that include scientists, educators, end-users in the informal science education community and evaluators, 3-5 pilot projects will be selected for further elaboration, testing and evaluation for communication methodologies. From these studies and refinements, models for communication will be produced for further implementation. Partners in this venture include: Consortium for Ocean Leadership\'s Deep Earth Academy (DEA)and the Education Division for the Integrated Ocean Drilling Program (IODP). This project will enhance the public\'s understanding of oceans, ocean floors, and related research in these elements, and inspire younger individuals who may consider ocean science as a career. Models for how best to communicate the world of ocean science will be tested and disseminated through informal science education networks and platforms. Further, models for evaluation of this multidisciplinary science endeavor will be helpful to advancing the informal science education field.
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.