This annual report presents an overview of Saint Louis Science Center audience data gathered through a variety of evaluation studies conducted during 2013. This report includes information on the Science Center's general public audience demographics and visitation patterns, gives an overview of visitors' comments about their Science Center experience, summarizes major trends observed in the Science Center's tool for tracking educational programs, and presents highlights from a front-end evaluation of a new agriculture exhibit and a summative evaluation of the the Youth Exploring Science
Rockman et al (REA), in partnership with Marti Louw and the University of Pittsburgh Center for Learning in Out-of-School Environments (UPCLOSE), conducted a summative evaluation in Fall 2012-Spring 2013 of a temporary museum exhibition at the Carnegie Museum of Natural History (CMNH) in Pittsburgh, PA called, Stories in the Rock. The exhibition highlighted CMNH researchers’ documentation of ancient petroglyph sites in Saudi Arabia using GigaPan technology to capture high-resolution, zoomable images of the rock art. The exhibition centers around an activity called the Explorable Image, a
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University of Pittsburgh Center for Learning in Out-of-School EnvironmentsCamellia Sanford-Dolly
The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with a preliminary understanding of their visitors and lay the groundwork for a second phase of audience research. How did we approach this study? RK&A conducted in-depth interviews to explore visitors’ thoughts and perceptions of the Zoo, as well as
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Wildlife Conservation SocietyStephanie DowneyRandi Korn
The Natural History Museum of Los Angeles County (NHMLAC) contracted Randi Korn & Associates, Inc. (RK&A) to conduct audience research for the Page Museum (the Page) and La Brea Tar Pits (Tar Pits) as part of an overall strategy to examine the site’s current state and determine plans for its future. How did we approach this study? We designed the study to examine and compare Page Museum visitors’ and non-visitors’ perceptions of the Tar Pits and Page Museum; the meaning they construct from their experience; and their knowledge of current scientific research happening at the site. We conducted
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Natural History Museum of Los AngelesStephanie DowneyEmily Craig
The Baltimore Museum of Art (BMA) contracted with RK&A to conduct a formative evaluation in preparation for the reinstallation of its African art collections, one part of a large reinstallation project currently underway at the Museum. How did we approach this study? This evaluation explored visitors’ reactions to and understanding of the BMA’s potential approach to the African art reinstallation, employing the temporary exhibition Hand Held: Personal Arts from Africa as the base for visitor discussions. The museum used the exhibition Hand Held as an opportunity to explore different
The Lemelson Center for the Study of Invention and Innovation at the Smithsonian’s National Museum of American History (NMAH) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a formative evaluation for Places of Invention, an exhibition funded by the National Science Foundation. The study explored visitors’ use and interpretation of the prototypes (including barriers to use and interpretation), understanding of the relationships among people-place-invention and 21st century skills, and interpretation of what the Places of Invention exhibition is about. How did we approach this study
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Lemelson Center for the Study of Invention and InnovationRandi KornEmily CraigAmanda KrantzNational Museum of American HistorySmithsonian Institution
In 2010, the National Oceanic and Atmospheric Administration awarded the Science Museum of Minnesota (SMM) an Environmental Literacy Grant for Science Education. Over the course of four years, SMM’s Planet Earth Decision Theater project developed new Science on a Sphere (SOS) programming, films and other scientific visualizations all intended to increase public understanding of the major role that humanity now plays in creating large-scale global change. Evaluation Questions 1. Are the components interesting and enjoyable? 2. Are visitors aware of the components’ main messages? 3. Do visitors
"In the past several years, New England Aquarium (NEAq) renewed all exhibits, built new additions, and made substantive efforts to restructure its interpretation strategies to transform the visitor experience. With support from the Institute of Museum and Library Services (IMLS) grant #MA-06-12-0143-12, the Aquarium embarked on A New Strategy for Visitor Engagement: Interpreting our Mission for a Changing World. From fall 2012 through summer 2014, NEAq developed, implemented, and evaluated a comprehensive approach to increasing the capacity of front-line staff and interpreters to engage with
Overview of the Local Voices, Clever Choices Project: As part of the National Science Foundation funded "Sustainability: Promoting Sustainable Decision Making in Informal Education" project, the Oregon Museum of Science and Industry (OMSI) and its partners developed a bilingual (Spanish/English) outreach campaign- Local Voices, Clever Choices/Nuestras voces, nuestras decisiones. The goal of this and other deliverables was to promote sustainable decision making by building skills that allow participants to weigh the tradeoffs of their choices and thereby choose more sustainable practices. The
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Oregon Museum of Science and IndustryRenee B. CurtisKyrié Thompson Kellett
Overview of Clever Together/Juntos somos ingeniosos and Evaluation: As part of the National Science Foundation funded "Sustainability: Promoting Sustainable Decision Making in Informal Education" project, the Oregon Museum of Science and Industry (OMSI) and its partners developed a bilingual (Spanish/English) exhibition. The goal of this and other project deliverables was to promote sustainable decision making by building skills that allow participants to weigh their choices and choose more sustainable practices. Clever Together/Juntos somos ingeniosos is a permanent, bilingual exhibition at
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Oregon Museum of Science and IndustryRenee B. Curtis
This report, prepared by Randi Korn & Associates, Inc. (RK&A) presents evaluation findings for the final year of the Environmental Exhibit Collaborative (EEC)—made up of the EcoTarium, The Discovery Museum (TDM), ECHO, and the Children’s Museum and Theater of Maine (CMTM). Evaluation in the final year was comprised of periodic journal entries by individual participants, environmental scans completed by each institution, and a Learning Circle facilitated by Randi Korn & Associates. Journal entries reflect a select number of participants’ responses to specific aspects of the EEC, like workshops
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Randi Korn & Associates, Inc.Betsy Loring