Are you interested in an innovative approach to collecting a large amount of formative data via Facebook? RMC Research Corporation conducted a formative evaluation for Oregon Public Broadcasting (OPB) to ensure the social media tag lines and clips created by OPB engage the target audiences. The primary target audience for the Hacking Your Mind (HYM) television series is the PBS primetime television viewing audience. According to the PBS Research Audience Insight 2016 Annual Report, the PBS primetime audience is older (median age of 65) and college educated (43% have a 4-year degree). To
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TEAM MEMBERS:
Jean Hiebert LarsonChandra LewisCorynn Del Core
Researchers from Ideum and XPRIZE Foundation recently completed a multi-site study of the way people use an innovative experience on health technologies. Funded by the Qualcomm Foundation, the team traveled to three US science centers to see how museum visitors interacted with and learned from the exhibit, which Ideum and XPRIZE designed and developed in 2018.
The exhibit was funded by XPRIZE after 2017’s Qualcomm Tricorder XPRIZE competition, in which teams developed ideas for new kinds of portable medical devices. Running on a custom 65” Ideum Platform multitouch table, the experience
Health is a personal experience, a social issue and a global concern. Any attempt to improve health, whether through new treatments, policies or procedures, will be most effective when patients and the public are engaged. No matter how great your idea or how robust your science, it still has to be accepted by the people who stand to benefit from it. Most of the time, that will mean someone putting their trust in healthcare professionals and the science and technologies that underpin modern medicine. Wellcome Global Monitor is the largest study to date into global attitudes to science and
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TEAM MEMBERS:
Simon ChaplinImran KhanHilary LeeversPhilomena GibbonsLara ClementsEthan GreenwoodHannah SkiltonHannah FranklinAndrew RzelpaHania FarhanAndrew DuganPablo Diego-RosellSteve CrabtreeJulie RayPriscilla StandridgeZaac Ritter
In 2015, the Swinomish Indian Tribal Community (SITC) received a two-year NSF-AISL Pathways Grant (#1516742) entitled “Developing an Informal Environmental Health Education Model in Tribal Communities,” designed to develop a process model and curriculum for community-based environmental health outreach, grounded in cultural values and practices. The project deliverables included a curriculum and guiding document, intended to inform and inspire other tribal communities wishing to create a culture-based environmental or public health curriculum.
SITC contracted the Lifelong Learning Group
The Museum of Science, Boston’s Research and Evaluation Department conducted a summative evaluation of The Hall of Human Life (HHL) exhibition. This 9,700 square foot exhibition is geared towards older children and adults. It is focused on human biology and human health with the main message, “Human beings are changing in a changing environment.” Visitors are able to use their own bodies and behaviors to understand biological mechanisms. Unique to this exhibition, visitors are able to use scannable wristbands to record and compare personal data with other Museum visitors to learn about their
Merging art and science, "Self Reflected" aims to communicate the incredible complexity of the neural signaling in our brains that makes us who we are. The artists, Dr. Greg Dunn and Dr. Brian Edwards, invented a novel technique called reflective microetching to simulate the microscopic behavior of neurons in the viewer’s brain as they observe this work of art. "Self Reflected" is currently on display in the Your Brain exhibit at The Franklin Institute in Philadelphia. This summative evaluation study explores museum visitors’ behavior, reactions, and learning outcomes as they interact with
In 2012, the Science Museum of Minnesota (SMM) received funding from the National Institutes of Health (NIH) to develop an exhibition utilizing objects from the former Museum of Questionable Medical Devices (QMDs), contextualizing them in the greater conversation about scientific skepticism and how people make healthcare decisions. The resulting exhibition, Weighing the Evidence, opened in December 2015. This kt, object-based exhibition is organized into four islands of artifacts with accompanying information and hands-on “Try It” interactives, which allow visitors to experience some
From 2011 to 2013 Pacific Science Center created content for and regularly updated The Studio, a portal to current medical research within the Science Center’s new human health exhibit, Professor Wellbody’s Academy of Health and Wellness. The Studio is a 500 ft2 hybrid exhibit/program space that combines artifacts, hands-on exhibits, media, and a programming area where local researchers communicate their work to visitors. The Studio was designed to be extremely flexible and it's modularity enables the project team to install a new current research exhibit every six months. The aim of the IMLS
The Vaccine Buzz exhibition opened at the Science Museum of Minnesota in February 2014. This summative report describes how visitors experienced and interpret the Vaccine Buzz exhibition as a whole. This approach allowed us to understand what visitors were most interested in, at what level the exhibit elements are connected to each other, as well as how and where the main messages are being connected between exhibit elements.
To answer these questions we conducted three different interconnected studies: 1) a counting study to understand how many visitors interact with the Vaccine Buzz
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 3 of 3) considers the In Defense of Food curriculum and, in particular, educators’ reactions to the curriculum in terms of perceived appeal, ease of implementation, and learning value. Feedback was gathered from educators who were surveyed
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc.1 conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 2 of 3) focuses on the outreach effort.
As part of the National Science Foundation (NSF) funding for the In Defense of Food project directed by Kikim Media, the independent evaluation firm Knight Williams Inc. conducted a summative evaluation of the project’s key deliverables, which included: a PBS television broadcast program, an outreach effort, and an educational curriculum. This report (Study 1 of 3) considers the film’s overall appeal, clarity, learning value, and motivational impact among viewers matching the film’s target audience, and focuses on the following six questions:
1) Did viewers find the film appealing, engaging