Supported in major part by the National Science Foundation, The Human Spark (THS) project includes a three-part national PBS television series hosted by Alan Alda and a multifaceted outreach initiative to engage public television stations and their partner science museums nationwide in order to extend the utilization and impact of the project. As an independent evaluator, Multimedia Research was contracted by Thirteen to capture how the collaboration between television station and science museum outreach grantees and their respective outreach activities meet the stated goals of the outreach
StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
The National Science Foundation funded Roadside Heritage (RH) to produce three major deliverables during this project: (1) STEM-rich audio stories for the traveling public that highlight the science associated with Highway 395; (2) Traveling festival kits that highlight major STEM features of the Eastern Sierra landscape; and (3) The RH website, a STEM-rich site highlighting the natural and cultural landscape associate with Highway 395. During the project’s final year, WestEd conducted summative evaluation activities targeting each of these deliverables. Appendix contains survey.
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TEAM MEMBERS:
Jerome HippsSharon HerpinDonna Winston
The 2010 Cyberchase Summer Challenge Outreach initiative was designed to allow local public television stations to develop community-appropriate outreach plans as part of a unique summer launch of a new season of shows for a PBS children's television program. The Cyberchase Summer Challenge was a national initiative; eight stations were selected for a pilot study of best practices related to summer programming. Grantee stations were provided modest funding and material support. RMC's evaluation focused on understanding how public television stations and their outreach partners can build
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TEAM MEMBERS:
Alice ApleyWendy GrahamElizabeth GoldmanThirteen/WNET New York
In 2010, WGBH Boston (www.wgbh.org) was awarded a grant from the National Science Foundation (NSF) to explore the development of a new animated television series for children about environmental sustainability. In preparation for the series development, NSF requested that WGBH perform a needs assessment to determine how much kids know and understand about topics related to environmental sustainability. In September 2010, the focus groups took place at WGBH in Boston, MA. Each focus group was comprised of a mix of girls and boys aged 6 - 9 years old. We recruited 60 children from the greater
In the spring of 2010, WGBH Boston (wgbh.org) delivered twenty new episodes for the television series FETCH! with Ruff Ruffman (pbskids.org/FETCH!/). These episodes, developed for FETCH!'s fifth season, reflected a broadening of FETCH!'s stem content to include more mathematics. Rather than focusing exclusively on science and engineering, as FETCH! had done in the first four seasons, Season 5 episodes also highlighted age-appropriate math skills and concepts. WGBH was interested in assessing the extent to which kids learned math concepts and skills from these episodes. WGBH hired Concord
LOOP is a new animated television series from WGBH for children that is designed to improve the environmental and scientific literacy of children ages 5-8. WGBH developed a pilot episode of the program and tested it in the fall of 2010. WGBH hired independent evaluator Concord Evaluation Group, LLC (CEG) to conduct formative evaluation of the full pilot episode including the 25-minute animatic and the live-action video to assess the impact of LOOP on kids' knowledge of environmental science concepts. CEG performed an experimental study specifically a posttest-only control group design to
The findings summarized in this summative evaluation report focus on three of The World's media venues: (1) its radio broadcast, (2) its Science Podcast (http://www.world-science.org/category/podcast), and (3) its online resources (e.g., articles, streaming audio and video). An additional focus is on The World's participatory Science and Technology Forums. The primary research aim was to assess the project's impact and success at reaching its intended goals while avoiding unintended negative outcomes. Toward these ends, The World's audience members were asked to respond to an online survey
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TEAM MEMBERS:
Arthur JohnsonPublic Radio International (PRI)
For the NSF ISE QUEST Regional Hub Collaborative project, KQED's QUEST series Executive Producer Sue Ellen McCann assembled teams from six public media organizations around the country. The project was founded on two deceptively straightforward goals: the adaptation of a successful multi-media production model and the creation of a content-sharing collaborative. Yet, when one dissects the elements required to achieve these goals, a complex set of questions emerges. These questions uncover how and why public media organizations create 21st Century STEM content, and the answers to these complex
As part of a National Science Foundation grant for Season 8 of Cyberchase, Thirteen/WNET produced Summer Challenge broadcasts with accompanying online and offline activities to be posted weekly for eight weeks in the Summer of 2010. Summer Challenge learning opportunities included viewing broadcast and online half-hour episodes; viewing short video excerpts; earning points and rewards online by answering trivia questions about episodes; making one's own games; and doing at-home activities. To learn how children engaged in the opportunities and to explore strengths and weaknesses of the online
Research Questions: (1) To what extent do children's and parent's interest in math and science increase as a result of exposure to one or more of the project's components? (2) To what extent do children and parents want to engage further with Mateo y Cientina after initial exposure to the cartoon through one or more of the project's components? (3) To what extent do parents and children think they've learned new concepts about math and science as a result of completing a Mateo y Cientina activity? (4) To what extent do parents and children gain confidence in their understanding of math and
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TEAM MEMBERS:
Sarah MushlinUniversity of CaliforniaColleen Kuusinen
This report presents a summary of findings from our evaluation and conclusions that may carry broader implications. The audience for this report includes The National Science Foundation (NSF) and other funders (particularly science research funders), the leadership and staff of Nanotechnology: the Convergence of Science and Society project partners, and the informal science education field. The main body of the report is organized into two sections. The first section discusses the project's logic model, or theory of action and frames what the project set out to do and how. The project's
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TEAM MEMBERS:
Mark St. JohnPamela CastoriOregon Public BroadcastingJudy Hirabayashi