StarTalk Radio will develop a highly innovative new genre of science radio that bridges the intersection between popular culture and science education. Host of the show and project PI is Dr. Neil deGrasse Tyson, renowned scientist, astrophysicist, popular science author and director of the Hayden Planetarium in New York City. The radio programs will combine comedy, references to pop culture, and public fascination with space science to reach an untapped audience for the informal science field--those who listen to commercial talk radio call-in shows. The STEM content will include astronomy, astrophysics, astrobiology, space exploration, earth system science, and associated technologies. Goals and intended outcomes of the project include increasing knowledge and interest of space science topics, and motivating audiences to pursue additional learning acitivities as the result of listening to the programs. This project builds on a previous SGER grant (#0852400) which produced 13 pilot programs and was evaluated by Multimedia Research. Project deliverables include 39 one-hour live call-in shows a year for a total of 117 shows over three years, a website, and a business strategy that projects making the radio programs self-sustaining. Dr. Tyson will be the host, and each program will include a celebrity guest who has a strong interest in science. The target audience for the show is the "blue collar intellectual" audience segment who listens to commercial talk radio, has a high school education or less and is in the 25-44 year old range. It is estimated that there will be one million listeners per week by the end of the project. People with disabilities (deaf and visually impaired) will have access to the products through captioning and other features on the website. Project partners include CBS Radio, CBS/AOL, and Discover Magazine. Formative evaluation of these new shows and website will be conducted by Multimedia Research. The Goodman Research Group (GRG) will conduct the summative evluation to assess the extent to which the project accomplishes the goals and specifically will gather and analyze data on the previously untappped and underserved audiences. The evaluation will examine the differences in impact on Science Novices and Science Enthusiasts, asking questions about how the programs increase awareness of scientific issues, and their effects on society and culture, as well as factual knowledge. Methods include multi-level, quasi-experimental, and longitudinal episode assessments. Potential impacts on the field of informal science education include opening up a new commercial radio audience for informal science learning, increasing knowledge about effective approaches to combining humor and science, and demonstrating an effective business model that results in a self-supporting show about science on commercial radio.
WGBH Boston (wgbh.org) was awarded a grant from the National Science Foundation to, in part, develop outreach materials based on the children's television series FETCH! with Ruff Ruffman. The outreach materials were designed to help typically underserved kids learn about science in informal camp or after-school settings. The centerpiece of this effort was the Camp FETCH! Guide (the Guide). The Guide is meant for anyone who wants to lead hands-on science activities with six- to ten-year-olds: camp counselors, afterschool providers, teachers, librarians, museum staff, and others. WGBH hired
WGBH has produced NOVA scienceNOW (NsN) since 2005, with major funding from the National Science Foundation, the Howard Hughes Medical Institute, and the Alfred. P. Sloan Foundation. Along with the associated web site and outreach initiative, all NsN resources share the overarching goals of: (a) increasing the public's use of multimedia resources to learn about current science research, (b) increasing public awareness and understanding of cutting edge science content and its relevance to their lives, and (b) increasing public engagement in science-related activities. Goodman Research Group
This report presents an evaluation study of Soundprint Media's project, Out of This World (#0741737), which was funded by the National Science Foundation's Informal Science Education Program. The mission of the project was to introduce adult radio listeners and youth participants in museum events to the historical context and challenges faced by African-Americans and women who were involved as professionals in the United States' space program in the 1960's. The project website, capecosmos.com, included an interactive menu of activities set within the context of a NASA mission control center
WGBH and the Materials Research Society (MRS) collaborated to create Making Stuff, a multi-faceted project about the all-encompassing role that materials play in shaping our lives. The project included a four-episode NOVA mini-series originally broadcast in January, 2011 that was hosted by NY Times columnist David Pogue, a large-scale national outreach campaign with collaborating partnerships funded in 20 locations, web pages on the NOVA website, and an online contest promoted and hosted on Facebook. Across all project components, the overarching goals were to enhance the general public's
Summary of Findings Summative Evaluation Cielo y Tierra Noticias del Mundo Robert L. Russell, Ph.D. Learning Experience Design October 2011 Learning Experience Design conducted summative evaluation of the project entitled: Cielo y Tierra Noticias del Mundo (Sky & Earth News of the World). A series of three evaluation sessions were conducted with radio listeners to look at the impacts of the programs on their interest in the topics presented, their understanding of the content presented, and their motivation to take further action. The first two studies used focus group sessions. The third and
DATE:
TEAM MEMBERS:
Robert RussellEarthSky Communications, Inc.Malu Jimenez
Premiering on PBS in January 2011, Design Squad Nation (DSN) is a 10-part series of TV shows and video blogs that build on the success of the award-winning PBS reality competition series Design Squad to get kids excited about engineering. Concord Evaluation Group (CEG) was hired to conduct an evaluation of DSN in 2011. The evaluation was designed to measure WGBH's success in achieving the following impacts on students and teachers: After using the DSN resources Middle school students will increase their knowledge of science and engineering concepts and the design process. Middle school
Goodman Research Group, Inc. (GRG) conducted a summative national field test study of the PEEP Explorer's Guide in early childhood education (ECE) classrooms. Participating teachers used four-to-six Explorer's Guide Units with their students over the course of one school year. GRG assessed changes in teachers' science-teaching practices after using the PEEP Explorer's Guide over an extended period of time and examined potential barriers to using the PEEP Explorer's Guide throughout the course of a school year. The evaluation sought to measure the following professional audience impacts and
On November 4, 2010 The Science Museum of Minnesota, in conjunction with Fresh Energy, held a program about ocean acidification. The program included a dinner reception for VIP guests, a screening of the documentary film A Sea Change, and a panel discussion about ocean acidification. A Sea Change (http://www.aseachange.net/) is a feature-length documentary film about ocean acidification. A Sea Change documents Sven Huseby's worldwide search for more information about ocean acidification. Huseby, a retired history teacher, talks with scientists, policy experts, lawyers, business leaders, and
The NSF-funded 400 Years of the Telescope project was a unique partnership among a public television station, a production studio, two planetariums and a leading astronomical society in the United States. Its five main components included a one-hour PBS documentary, a 22-minute planetarium program, a website with astronomical infromation, "star parties"(nighttime astronomical viewing events) and promotional events hosted by PBS affiliate stations. The summative evaluation focused on three main evaluation questions: 1) What are the individual and cumulative impacts of the menu of deliverables
Listeners to The Really Big Questions (TRBQ) were asked to complete an online survey about their thoughts and experience with the program. Those interviewed cited that they valued the depth and thoughtfulness of the TRBQ programs and said they would like to see more programming produced. When asked, listeners reported that they would be willing to access programming via the Internet if it were not available by radio broadcast. They also reported that while they would like to see new programming as frequently as every week, they felt that quality and depth were more important than the number of
LOOP is the working title for a multiplatform project to promote environmental and scientific literacy about sustainability for children ages 6-9 and their families. Unlike most educational materials for this age group, the LOOP approach requires the audience to learn about the interconnectedness of environmental and human systems in a cross-disciplinary manner. Produced by WGBH, the center piece of the project will be a television series designed for PBS with accompanying digital media on the web and an extensive "Get to Know Your World" outreach initiative. The U.S. Forest Service is one of the project's partners. At this development stage, the project will: -Conduct front-end research to obtain a baseline understanding about what kids know about environmental sustainability. -Further develop and test LOOP's proposed creative style. -Produce an animatic (a simple mock-up) of a full episode and accompanying live-action video, with input from Content Directors. -Perform formative evaluation to assess the learning impact of the animatic and live-action video to inform series production. Concord Evaluation Group will conduct the front-end research to assess children\'s knowledge of environmental sustainability and formative evaluation of the animatic pilot. Global Mechanic is the animation producer. The project has the potential to (1) inform the field on how to enhance young children\'s understanding of complex ecological concepts; and (2) "push the envelope" by exploring how mass media can support local environmental investigation and promote outdoor family explorations. Introducing children to systems thinking, especially around environmental subjects, could make a significant contribution to their understanding of and approach to STEM.