In this message from the President of VSA, Ross J. Loomis introduces this issue of "Visitor Studies Today!" and discusses a few relevant topics including student involvement in visitor studies and VSA housekeeping items (conference, committee nominations).
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Ross Loomis
resourceresearchProfessional Development, Conferences, and Networks
In this article, Ellen Giusti, exhibition evaluator at AMNH and the AAM Committee on Audience Research and Evaluation (CARE) Chair, discusses proceedings from the 1999 Annual AAM National Program Committee Meeting in Cleveland as well as plans for next meeting and updates on AAM organizational issues.
In this note from the editor of "Visitor Studies Today!", Kris Morrissey introduces the issue with an update on the annual VSA conference. Morrissey also discusses two new columns in the issue: one on thoughts and experiences with the processes or products of evaluation and one on technology.
The Department of Geological Sciences at Rutgers, in collaboration with the Liberty Science Center, the New York State Museum, Palisades Interstate Park Commission, Appalachian Trail Conference, and ABS-Capital Cities, Inc., has a planning grant to develop a universal model that will encourage science education in conjunction with outdoor recreational activities in wilderness parks near urban centers. The initial effort will focus on the Harriman and Bear Mountain State Parks and the Sterling Forest lands, all near New York City. Current plans for the full project include development of: 1) an illustrated guidebook describing the features chosen as "exhibits" at the sites, 2) a map showing locations of the "exhibits", 3) plaques marking the features of the exhibits, 4) proposals for new trails to access outstanding botanical and geological features, 5) a web site with virtual reality filed trips of the sites chosen, 6) museum displays and media programs at Liberty Science Center, the New York State Museum, and other sites, 7) regular field trips from Liberty Science Center, New York State Museum, and Bear Mountain Trailside Museum, 8) workshops for high school teachers, and 9) special project to get more public use of the park resources. During the planning stage the project will gather data on public interest, determine the most effective means of dissemination, identify and contact other organizations and scientist that could contribute to the full project, and develop a coordination plan and schedule for this complex project. Small examples and/or written descriptions of the web-site, the guidebook stops, museum displays, and field trips will also be produced in the planning phase.
The Exploratorium will develop an exhibit "Memory: A Biological Cognitive and Cultural Exploration" along with various complementary components. The primary objective of this project is to increase the public's awareness of the extent, importance, and nature of their everyday rememberings. Exploratorium staff will use an approach to memory, and cognition in general, that considers culture and cultural differences as essential to people's thinking and behavior. The exhibit area will be about 2000 sq ft in size and will consist of ten to twelve new activities and six revised interactive, interdisciplinary exhibits. Here visitors will have the opportunity to interact with the exhibits, researchers, scientists, artists, and other visitors, to explore the nature of memory and its effect on their lives. The exhibits will give visitors direct, experiential insight into the workings of their memories. Other major components of the project include multimedia presentations, printed materials, demonstrations, film programs and a symposium. A publication Memory and Perception will be a supplemental guide that can be used by teachers and students at the secondary level. It will address appropriate themes in the Science Framework for California Public Schools. Museum professionals, researchers, teachers, and evaluators will be invited to participate in a one- week symposium on Cognition in Science Centers. The purpose of the symposium is to develop a conceptual and practical model of what presenting cognition in an informal education setting means. A report will be published and broadly disseminated by professional museum organizations. It is estimated that the project will reach approximately 629,000 visitors annually which includes 69,000 students and 550 teachers.