The summative evaluation focuses on two project components: (1) an IMAX® Dome film, titled Coral Reef Adventure, and (2) an associated interactive exhibit, titled Weird, Wild and Underwater, intended to be displayed in museum and science center lobbies. The general goals for the summative evaluation study were to assess the appeal of "Coral Reef Adventure" film and the lobby exhibit; acquisition of scientific knowledge and understanding as related to the project’s learning goals and understanding of film topics; and the impact that the exhibit has on viewers of the film. A separate-sample
This report presents the findings from a front-end evaluation for an exhibition about tuna, which is currently under development at the Monterey Bay Aquarium. Visitors were intercepted on the second floor of the Aquarium and invited to view tuna in the big tank from the lower level of the Aquarium and to review, and ultimately select, one of six prototype interpretive panels, all of which were about different aspects of tuna. The evaluation goals for this study were to determine: • what visitors overall reactions are when they view the tuna in the big tank from the lower level of the aquarium
This article describes a front-end evaluation conducted by researchers at the Wildlife Conservation Society's Prospect Park Zoo in planning for the new "In Living Color" exhibit. The evaluation examined how the zoo's average young visitor--a 5.1 year old--thinks and feels about animal coloration.
This article describes an evaluation project that measured the effectiveness of particular communication strategies in the Kelp Forest feeding program at the Monterey Bay Aquarium. During the Kelp Forest program a volunteer guide (docent) delivers a narration about the Kelp Forest exhibit and has a conversation with a diver feeding the fish in the exhibit. The program concludes with the diver and the volunteer taking questions from the audience. The communication strategies measured in this study were identified by The Ocean Project (TOP), a collaborative initiative where the Monterey Bay
The purpose of this summative evaluation was to document visitors' use and impressions of Vanishing Wildlife immediately upon viewing the exhibit and, again, several months after their visit. In addition, staff members wanted to determine if the exhibit motivates visitors to perform specific conservation actions once they leave the aquarium. By collecting data three different ways (through timing and tracking observations, on-site exit questionnaires, and telephone questionnaires), and then comparing the results with data from Monterey Bay Aquarium (MBA) exit surveys, the evaluators were able
DATE:
TEAM MEMBERS:
Randi Korn & Associates, Inc.Monterey Bay Aquarium