This article describes how science centers and museums can better engage ethnic-specific communities that, overall, historically do not visit these institutions. Cecilia Garibay, principal of the Garibay Group, summarizes her research in this area, specifically focusing on Latino families in the United States and shares several key values that influence Latino parents' leisure choices. Examples of how leading institutions have used these findings are included and highlight ways museums can use research to better engage diverse communities.
This article summarizes key findings of the American Association of University Women (AAUW)'s research report, "Why So Few? Women in Science, Technology, Engineering, and Mathematics" (2010). The report profiles research that demonstrates how social and environmental factors—including stereotypes, cultural beliefs, and implicit bias—act as barriers to girls’ and women’s full participation in these fields. This article provides a brief explanation of their findings and recommends what science centers and museums can do to promote girls' participation in science and math. The full report is