For an award-winning, public media YouTube science and nature series like KQED’s Deep Look, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience?
Below is a summary of the key findings of the behind-the-scenes survey. Attached is the full report.
1. The measurable benefits of appending a fully produced behind-the-scenes video to a Deep Look episode appear to
The KQED digital video team explored why they have gender disparity in viewership of their YouTube series Deep Look. For almost every one of our episodes, the percentage of women who watch is considerably lower than the percentage of men, a disparity that also happens on other science shows distributed by PBSDS. On average, about 70% of Deep Look’s YouTube audience is male and only 30% is female. Our audience’s disparity is even more pronounced than that of YouTube’s average audience, which is 60% male.
Below is a summary of the survey’s findings. You can read the full report, called “A
Hero Elementary is a transmedia educational initiative aimed at improving the school readiness and academic achievement in science and literacy of children grades K-2. With an emphasis on Latinx communities, English Language Learners, youth with disabilities, and children from low-income households, Hero Elementary celebrates kids and encourages them to make a difference in their own backyards and beyond by actively doing science and using their Superpowers of Science. The project embeds the expectations of K–2nd NGSS and CCSS-ELA standards into a series of activities, including interactive games, educational apps, non-fiction e-books, hands-on activities, and a digital science notebook. The activities are organized into playlists for educators and students to use in afterschool programs. Each playlist centers on a meaningful conceptual theme in K-2 science learning.
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TEAM MEMBERS:
Joan FreeseMomoko HayakawaBryce Becker
This pilot and feasibility project will explore whether participation in informal science initiatives like citizen science, which is a form of Public Participation in Scientific Research, can foster or enhance participant attachment to the natural places participants investigate via these programs. The project also examines if participant attachment to place influences the development or application of critical thinking skills among adult learners. Critical thinking skills and the factors that enhance critical thinking skills are important areas of inquiry within the informal STEM learning community. Existing scholarship suggests that three components may be linked: (1) feelings of connection to specific places, (2) intentional exploration and investigation of those places (in this case via citizen science), and (3) understanding of complex socio-ecological systems, which is predicated on critical thinking skills ability. However, the degree to which these aspects are related to each other, the scale at which they occur (local to global), and the specific dimensions of place connection or informal science experiences implicated is not known. Working with the Coastal Observation and Seabird Survey Team (COASST) citizen science program, this project advances collaboration among experts from disparate fields to examine if and how citizen science contributes to increases in connection to place and higher-order critical thinking skills among participants and the potential links between those hypothesized outcomes. The ultimate goal of the project is to inform design of Public Participation in Scientific Research programming that optimizes participant learning, interest, and retention; produces societal outcomes like critical thinking in support of science literacy; and creates high quality data of the scale and grain needed to address questions and issues across the basic-applied science continuum.
This research focuses on the degree to which Public Participation in Scientific Research, specifically citizen science, may foster the presence or intensity of place attachment felt by participants for the sites and settings investigated through these programs and to what extent place attachment may be linked to higher order critical thinking skills among adult learners. A three-pronged mixed-methods research strategy will include: (1) a re-analysis of existing survey and interview data for markers of three-dimensional (personal, social, natural) place attachment as well as critical thinking skills and dispositions; (2) an assessment survey to test for the presence and intensity of place attachment and critical thinking skills; and (3) in-depth interviews to better understand the qualitative nature and development of place attachment and critical thinking skills in a citizen science context. The survey and interview sample will be drawn from participants in the COASST citizen science program and will be stratified into four groups as a function of time engaged in the program, including new, novice, and long-term participants. An independent external advisory board and a committee of visitors comprised of experts in informal science, education, and sense of place will critique and help guide this work. Results are expected to reveal important factors that impact the learning and behavioral outcomes of informal STEM initiatives by probing questions about the essential experiences, exposures, and COASST program components that facilitate deeper critical thinking skills and place attachment. Synthesizing theoretical frameworks from the fields of geography, science education, and educational psychology while testing a unique methodological approach to best measure critical thinking skills and place attachment in an informal citizen science setting will enhance knowledge-building among research and practitioner communities.
In a globalized and increasingly technologically complex world, the ability of citizens to interrogate and interpret scientific evidence, views, and values is critical. That is, scientific literacy is essential for the maintenance of robust and healthy economic, social, and environmental systems in the twenty-first century. Informal science learning fills an important gap in national educational efforts to cultivate a scientifically literate populace as research suggests that formal science training is not always capable of fostering the type of higher order critical thinking skills that undergird such scientific competency. This project aims to strengthen infrastructure and build capacity among informal science practitioners by clarifying whether specific aspects and forms of Public Participation in Scientific Research, especially those relating to people-place connections, are implicated in the development and/or application of critical thinking skills in STEM settings. This effort may expand opportunities to strengthen informal science learning program outcomes, including the cultivation of numerous 21st century skills like information literacy and social skills like conflict management. Through a greater understanding of the individual components that shape informal learning experiences and outcomes, this project also has the potential to support the broadening of participation in STEM fields by providing the groundwork for further research on whether or not underrepresented or traditionally marginalized groups of people experience and/or relate differently to both the "places" most common in citizen science and the practice of informal science programming itself.
To build understanding of the essential needs involved in human exploration on Mars, the museum will create the Build a Mars Habitat – Survive and Thrive exhibit which allows museum visitors, especially school field trips and families with children in grades 4-8, to design and construct their own imaginary habitat for successful living on Mars using interchangeable building pieces. This would be designed to appeal particularly to girls, be accessible to audiences using a universal design approach, and be understood by Spanish-language visitors. Partnerships include the National Informal STEM Education Network (NISENet), NASA Ames Research Center, and NASA Marshall Space Flight Center. The project team will also develop professional development materials for both facilitated and unfacilitated experiences to accompany the exhibit. This immersive experience augments the existing “Sun, Earth, Universe” exhibit that was recently distributed to 52 science and children’s museums across the U.S. by NISENet, collectively reporting attendance of over 10 million visitors per year. The exhibition serves as a platform for scientists and museum staff and volunteers to engage visitors with additional facilitated educational programming and hands-on experiences. Anticipated STEM learning outcomes include audience’s increased interest and positive attitudes towards learning about space exploration, increase in informal education professionals’ capacity to engage public audiences in space exploration, and strengthened partnerships among NASA and museums.
Three-dimensional digital models are increasingly prevalent in preserving tangible and intangible aspects of Indigenous material heritage. Yet, there are no comprehensive, clearly laid-out best practices that can guide researchers, Indigenous communities, and museum personnel in designing ethically sound and socially engaged 3D heritage preservation projects. The use of 3D technologies for heritage preservation and providing public access to digital 3D collections is well-established in the European context. While there have been several robust efforts on digitizing European national heritage, in the U.S. context, the focus often involves work with Indigenous heritage, instantly placing 3D projects into a post-colonial research paradigm with a complex set of ethical ramifications. This research examines emerging thoughts from the European context and connects them with best practices in digital Indigenous data management to identify practices that contribute to cultures of academic integrity that are inclusive of all stakeholder voices. This work fosters ethical cultures of STEM through the development of a comprehensive Responsible Conduct of Research guiding document that can be adapted to address culture-specific Indigenous perspectives as well as project-specific challenges in future 3D heritage preservation endeavors.
Project goals are accomplished through workshops and virtual collaborations that bring together researchers, Indigenous community members, and heritage preservation professionals with previous experience in the responsible management, protection, and sharing of Indigenous digital data and the use of 3D technology for heritage preservation. The collaboratively produced guidelines outline ethical considerations that can be used in developing: 1) partnerships with origin/descendant communities, 2) institution- and collection-specific museum policies on using 3D technology, 3) Tribal policies for culturally appropriate use of 3D technologies, and 4) training material and curriculum that integrates with other research compliance regulations pertaining to heritage preservation. The project explores the questions that have emerged through previous experiences using 3D technologies to preserve Indigenous ancestral heritage. These questions include the factors contributing to developing ethically sound 3D heritage preservation projects; the practices useful in 3D projects to foster a culture of integrity that equally engages academic and Indigenous perspectives; consideration for what constitutes Responsible Conduct of Research in using 3D technologies to preserve Indigenous cultural heritage; and addressing practice-based questions that contribute to understanding ethical challenges in digitally preserving and presenting Indigenous heritage. The project situates 3D modeling and heritage representation as part of the larger discourse on decolonizing core methodologies in museum management and anthropological collection practices. Results from this work can be adapted to training future researchers and digital heritage management professionals and creating meaningful partnerships in heritage documentation. This research cultivates cultures of academic integrity by informing heritage management policy on the critical importance of heritage ethics for the creation and management of 3D digitization projects involving Indigenous collections. This award is funded by the Directorate of Geosciences and the Directorate of Education and Human Resources.
The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are
While previous studies have found games and gaming to be a new and innovative communication strategy to inform the public and citizens about scientific research and engage them with it, this article addresses the under-researched question of credibility aspects in research-based gaming. The study analyses agricultural stakeholders' discussions on the credibility of scientific descriptions in The Maladaptation Game — a game based on research on climate change maladaptation in Nordic agriculture. The analysis of focus group transcripts and frame credibility finds that players attribute
What exactly is “scientific culture”? How does it relate to science communication, non-formal education or artistic interactions with the scientific world? That was the topic of the 14th International Summer School of Mind, Brain and Education (ISMBE), held 1–4 October 2019 at the Ettore Majorana Centre for Scientific Culture in Erice (Sicily), Italy. The ISMBE has a long history of bringing together researchers from diverse fields to catalyze research relating to cognitive science and neuroscience through to education, and the directors of the School, Drs. Kurt Fischer, Antonio Battro and
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Guadalupe Díaz CostanzoDiego Golombek
As the digital revolution continues and our lives become increasingly governed by smart technologies, there is a rising need for reflection and critical debate about where we are, where we are headed, and where we want to be. Against this background, the paper suggests that one way to foster such discussion is by engaging with the world of fiction, with imaginative stories that explore the spaces, places, and politics of alternative realities. Hence, after a concise discussion of the concept of speculative fiction, we introduce the notion of datafictions as an umbrella term for speculative
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Gernot RiederThomas Völker
resourceresearchProfessional Development, Conferences, and Networks
Build SciComm, an international symposium on strategies for fostering science communication in Japan held at the University of Tsukuba in November 2019, brought together academics and practitioners to discuss issues faced by the field in Japan and vision for future direction. Informally, the symposium was well received and generally considered to be a useful and stimulating event. We discuss issues to be considered for future incarnations and explain why this symposium provides an important forum for inclusive discussions on fundamental questions about the nature of science communication in
Science communication research is dominated by Western countries. While their research provides insight into best practices, their findings cannot be generalized to developing countries. This study examined the science communication challenges encountered by scientists and science communicators from Manila, Philippines through an online survey and semi-structured, investigative interviews. Their answers revealed issues which have been echoed in other international studies. However, challenges of accessibility and local attitudes to science were magnified within the Philippine context. These