There is a dearth of prominent STEM role models for underrepresented populations. For example, according to a 2017 survey, only 3.1% of physicists in the United States are Black, only 2.1% are Hispanic, and only 0.5% are Native American. The project will help bridge these gaps by developing exhibits that include simulations of historical scientific experiments enacted by little-known scientists of color, virtual reality encounters that immerse participants in the scientists' discovery process, and other content that allows visitors to interact with the exhibits and explore the exhibits' themes. The project will develop transportable, interactive exhibits focusing on light: how we perceive light, sources of light from light bulbs to stars, uses of real and artificial light in human endeavors, and past and current STEM innovators whose work helps us understand, create, and harness light now. The exhibits will be developed in three stages, each exploring a characteristic of light (Color, Energy, or Time). Each theme will be explored via multiple deliveries: short documentary and animated films, virtual reality experiences, interactive "photobooths," and technology-based inquiry activities. The exhibit components will be copied at seven additional sites, which will host the exhibits for their audiences, and the project's digital assets will enable other STEM learning organizations to duplicate the exhibits. The exhibits will be designed to address common gaps in understanding, among adults as well as younger learners, about light. What light really is and does, in scientific terms, is one type of hidden story these exhibits will convey to general audiences. Two other types of science stories the exhibits will tell: how contemporary research related to light, particularly in astrophysics, is unveiling the hidden stories of our universe; and hidden stories of STEM innovators, past and present, women and men, from diverse backgrounds. These stories will provide needed role models for the adolescent learners, helping them learn complex STEM content while showing them how scientific research is conducted and the diverse community of people who can contribute to STEM innovations and discoveries.
The project deliverables will be designed to present complex physics content through coherent, immersive, and embodied learning experiences that have been demonstrated to promote engagement and deeper learning. The project will research whether participants, through interacting with these exhibits, can begin to integrate discrete ideas and make connections with complex scientific content that would be difficult without technology support. For example, students and other novices often lack the expertise necessary to make distinctions between what is needed and what is extra within scientific problems. The proposed study follows a Design-Based Research (DBR) approach characterized by iterative cycles of data collection, analysis, and reflection to inform the design of educational innovations and advance educational theory. Project research includes conceiving, building, and testing iterative phases, which will enable the project to capture the complexity of learning and engagement in informal learning settings. Research participants will complete a range of research activities, including focus group interviews, observation, and pre-post assessment of science content knowledge and dispositions.
By showcasing such role models and informing about related STEM content, this project will widen perspectives of audiences in informal learning settings, particularly adolescents from groups underrepresented in STEM fields. Research findings and methodologies will be shared widely in the informal STEM learning community, building the field's knowledge of effective ways to broaden participation in informal science learning, and thus increase broaden participation in and preparation for the STEM-based workforce.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Todd BoyetteJill HammJanice AndersonCrystal Harden
While prior research has explored the reasons adults seek learning opportunities, little is known about the factors that moderate older adults' desire to participate in particular learning experiences. This study will contribute to understanding strategies that engage older adults in STEM learning in informal settings. The specific informal STEM Learning (ISL) experience to be studied here involves the innovative use of a carefully structured multigenerational team engineering design challenge that incorporates the engineering design process, recognized as integrative approach to STEM. The project will develop and pilot new tools to measure the impacts of the ISL experience on older adults. The work will ultimately generate new knowledge that supports general measurement practices through the rigorous, systematic development of measures of older adult learning.
During the 18-month pilot study, the team will: (a) develop and test methods for measuring engagement in informal STEM learning and STEM advocacy in adults 50+ years of age; and (b) explore factors that lead to the engagement of this population in ISL and that moderate the outcome of enhanced STEM advocacy. For research purposes, engagement is being defined as focus, participation, and persistence on a task. STEM advocacy is defined as a stance toward personal actions that supports or promotes a cause or policy. The study design includes use of an intergenerational team engineering design challenge involving 48 older adults as the focal ISL activity of the research. Findings from this pilot study will inform a future large-scale study of ISL environments, including specific instructional practices and resulting outcomes, for older adult learning. Defining the construct of STEM advocacy and examining its validity as a potentially measurable outcome will better position the field to design and evaluate more effective older adult learning experiences.
Project results will be disseminated widely through the literature on ISL, adult education and research tool development, as well as existing practitioner networks. The project's connection with networks of lifelong learning institutes creates additional infrastructure opportunities for ISL experiences, including the broader use of intergenerational learning methods and informal STEM design challenges. This Pilot & Feasibility study is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
This program will derive knowledge on extreme weather and its concepts to be shared with youth in the Boston and Kansas City areas. Subsequently, the youth will share this knowledge by displaying it as art work on the rapid transit systems. The art projects will culminate in broad-based exhibition at the end of each group's sessions. The project will involve 200 youth per region resulting in an impact of 1000 youth per year, 80 adult mentors and 20,000 adult transportation riders in learning about extreme weather concepts. Participant organizations are the University of Mass-Boston, University of Mass-Lowell, The Massachusetts College of Art, the University of Kansas Center for Research Inc., and the Goodman Research Group Inc.
The goals of this project are to bring the topic of extreme weather to the foreground by educating youth and in turn having them educate a selected group of adults that use the rapid transit system. Groups of youths will learn about the topic through a series of meetings with mentors who are experts on the issues around extreme weather. The youth will derive their own art-works with their interpretation. These art-works will be displayed on the rapid transit systems in New England (Merrimack Valley and Worcester regions) and the Mid-West (Topeka and Kansas City areas). Using a quasi-experimental mixed methodology (demographics, bus ridership, initial level of science awareness, and interest) the goal is to understand science learning outcomes associated with the creation and public display of youth art. Research questions of importance in this regard are 1. In what ways does blending art with the science enhance youth learning about extreme weather concepts? 2. To what extent does youth art support adult learning of science? and 3. How does regional context affect learning about extreme weather?
Broader impacts will result from the youth diversity as well as the diversity of riders of the rapid transit systems where the art of extreme weather is displayed.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
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TEAM MEMBERS:
Robert ChenLois HetlandJill LohmeierStephen MisholSteven SchrockClaudia Bode
Cultivating Confidence: Young Women's Self-Efficacy in Science Museums is an NLG Diversity and Inclusion research project that studies the impact of a single science museum visit on "emerging adult" learners (young adults aged 18-29, not yet married, no children). Cultivating Confidence builds directly on prior IMLS-funded research that found that a science museum visit mitigated a pre-existing gender gap in science self-efficacy: Young women entered the museum with significantly lower science self-efficacy (confidence to do or learn science) than men, experienced a significant increase over the course of the visit, and remained at that same level, equal to men's, three months after the visit. Cultivating Confidence will replicate and investigate this effect further by observing male and female young adults during their visit and over the course of the following three months. The study will attempt to understand how museum visits help young women build crucially important science self-confidence. What happens during the visit and how does that affect young women's subsequent behavior and beliefs? The study will also attempt to untangle the confound between gender and initial science self-efficacy (SSE), since the women in the prior study tended to have lower pre-visit SSE than men.
This pilot study will examine the effectiveness of an innovative applied social change, community and technology based program on marginalized youths' access, interest, efficacy and motivation to learn and engage in digital technology applications. Using stratified near-peer and peer-to-peer mentoring approaches, the pilot builds on extant literature that indicates that peer-supported hands-on mentoring and experiences can alleviate some barriers to youth engagement in digital technologies, particularly among underrepresented groups. In this project, undergraduate students will mentor and work collaboratively with high school youth primarily of Hispanic descent and community-based organizations to develop creative technology-based solutions to address social issues and challenges within their local communities, culminating in events called Impactathons. These community-hosted local and state-wide events set this pilot project apart from similar work in the field. The Impactathons not only provide a space for intellectual discourse and problem-solving among the undergraduate-youth-community partners but the Impactathons will also codify expertise from scientists, social scientists, technologists, community leaders, and other stakeholders to develop technology-based solutions with real world application. If successful, a distal outcome will be increased youth interest in digital technologies and related fields. In the short term, favorable findings will provide preliminary evidence of success and lay the foundation for a more extensive study in the future.
This pilot project is a collaboration between the Everett Program, a student-led program for Technology and Social Change at the University of California Santa Cruz - a Hispanic Serving Institution - and the Digital NEST, a non-profit, high-tech youth career development and collaboration space for young people ages 14-24. Through this partnership and other recruitment efforts, an estimated 70-90 individuals will participate in the Impactathon pilot program over two years. Nearly two-thirds of the participants are expected to be undergraduate students. They will receive extensive training in near-peer and peer-to-peer mentoring and serve as mentors for and co-innovation developers with the high school youth participants. The undergraduates and youth will partner with local community organizations to identify a local social challenge that can be addressed through a technology-based solution. The emergent challenges will vary and could span the spectrum of STEM and applied social science topics of interest. Working in informal contexts (i.e., afterschool. weekend), the undergraduate-youth-community partner teams will work collaboratively to develop practical technology-based solutions to real world challenges. The teams will convene three times per year, locally and statewide, at student and community led Impactathons to share their work and glean insights from other teams to refine their innovations. In parallel, the research team will examine the effectiveness of the Impactathon model in increasing the undergraduate and youths' interest, motivation, excitement, engagement and learning of digital technologies. In addition to the research, the formative and summative evaluations should provide valuable insights on the effectiveness of the model and its potential for expansion and replication.
The project is co-funded by the Advancing Informal STEM Learning (AISL) Program and STEM +C. The AISL program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. STEM + C focuses on research and development of interdisciplinary and transdisciplinary approaches to the integration of computing within STEM teaching and learning for preK-12 students in both formal and informal settings.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings. This Pilots and Feasibility Studies project will design and study computer science education programs in three New York State prisons and cutting-edge computer science learning spaces in New York City and Bennington, VT for recently released men and women. These two sites of investment will be designed and operated with the goals of bridging informal STEM education inside the prison and post-release. The project aims to help incarcerated and formerly incarcerated men and women gain hands-on experience and technical fluency in computer science. The project will also help people build effective pathways that link training and informal learning communities in prison to professional and educational success after prison.
The research will examine how informal STEM learning can 1) provide incarcerated and post-incarceration populations more effective pathways into computer science and technology professions, and 2) help revitalize neighborhoods struggling with high rates of incarceration and high rates of adults under correctional supervision. Results will be shared among the STEM learning community and prison educators through existing networks, scholarly and journalistic publications, and conferences. As a pilot program, this project aims to develop a comprehensive, rigorous, and transferable model that may be used as a resource in other prison education programs as well as in rural and urban communities across the United States seeking to address economic and educational inequalities of post-incarceration life.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
Explore the Science of Spring: A Live Media Event is an Innovations in Development project produced by the signature PBS series Nature. The new primetime series Spring LIVE (working title) will break the frame of a traditional documentary, letting viewers themselves explore the dramatic seasonal changes of spring through the immediacy of live television. On-camera hosts, scientists and naturalists in locations across the U.S., and scores of citizen scientists will use observation and scientific inquiry to explore the workings of nature during this season of rebirth. The unfolding stories of seasonal change will illuminate larger scientific insights--into the biodiversity of species in habitats, the interconnectedness of plants and animals in diverse ecosystems, the global phenomenon of species migration, and how spring "green-up" can be affected by environmental change--while inspiring appreciation for species conservation and habitat preservation. Spring LIVE is conceived as an ongoing series, with this inaugural season composed of three one-hour programs broadcast live on three consecutive nights, along with real-time interactions via Facebook. Reaching long-standing Nature viewers (2.5 million per episode), Spring LIVE will seek to turn mature adults and diverse families into citizen science doers, and leverage younger Nature online audiences through social media and community engagement in partnership with citizen science projects.
Spring LIVE will build public knowledge of and engagement in phenology and citizen science. The project will also conduct knowledge-building research on the effectiveness of Facebook as a science learning tool. It will experiment with eliciting audience participation via Facebook within the live shows to generate synchronous, second-screen thought and discussion. An exploratory study by Multimedia Research will look at the impact of this feature, addressing the question: To what extent and how does Facebook interactivity within live science shows impact adult engagement, learning and motivation? Spring LIVE will also engage multiple partners to expand reach and impact and build capacity in their fields. National partners include the National Park Service and Next Avenue; citizen science partners include Celebrate Urban Birds, National Phenology Network, Monarch Blitz, and SciStarter, among others. PBS stations will work with these organizations to involve diverse, intergenerational audiences in observation of nature and seasonal change. Project evaluation, implemented by Knight Williams Research Communications, will focus on the impact of live television on science learning, and the success of the integration of citizen science projects on air, online, and in communities. This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches, and resources for use in a variety of settings. The pilot and feasibility study will develop instructional workshops for an adult population of quilters to introduce them to computational thinking. By leveraging pre-existing social structures, skill sets, and engagement in quilting, the researchers hope to help participants develop computer science and computational thinking knowledge and skills. The long-term goal is to broaden public awareness of computational thinking and build links between computer science and other areas of interest. By leveraging the social structure and existing skills held by practicing quilters, the workshops have the potential to reach an audience of millions of quilters around the nation and worldwide, the majority of whom are adult women. The research will be developed and tested with two groups: the Orlando Modern Quilt Guild in Orlando, FL, and an informally gathered quilting class in the Worcester, MA area. Outcomes for the project include workshop materials that can be used in a variety of quilting group contexts nationwide, a deeper understanding of the processes and mechanisms for adult computer science education through crafts, and evaluation of the pilot workshop focused on the impact on participants' engagement, self-identity, and learning for computational thinking. The research especially focuses on leveraging pre-existing knowledge, interests, and social structures to draw connections to computational thinking, and studying how this impacts participants' self-described identity, attitude, and engagement with computer science. The project also assesses a novel method for teaching computational thinking that has potential for broad applicability in a variety of social and creative hobbies. Participants will use and modify generative design software that creates quilt designs and, in doing so, learn how creative interests can be expanded through computer science. By focusing on the hobby of quilting, which is not typically associated with computer science, the knowledge built through designing and evaluating the research offers strategies for altering public perception of computer science. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This Research in Service to Practice project examines how informal place-based collaborative learning can support local communities' planning processes related to current environmental changes. As a part of this study workshops will be conducted in 8 communities that have a range of planning mandates based on recent extreme environmental changes such as drought/wildfires, flooding, invasive species, or loss of native wildlife. Place-based adaptation workshops will be designed to be locally relevant and empower people to learn and act on their newly acquired understandings. Local community collective actions may include a range of decisions (e.g., infrastructure changes such as building defenses against sea level rise in coastal communities or improving the quality of roads to withstand higher temperatures.) Collective action may also lead to community wide behavioral changes such as individuals using less water or farmers planting different crops. The study will focus on the efficacy of the methods used in 8 workshops in communities throughout the country. Research objectives include: 1) identifying experts' belief about the most critical components of successful workshops; 2) Understanding of prior workshop outcomes and 3) test hypothesized effective practices and understand how learning takes place and collective action does or does not take place. The project addresses key AISL solicitation priorities including strategic impact on the field of informal STEM learning, advancing collaboration, and building professional capacity. It engages both public and professional audiences as described in the solicitation. Public audiences include stakeholders in each of the 8 communities such as community environmental groups, NGOs, businesses, landowners, and local government planners. Professional audiences include the workshop scientists and facilitators who will be trained in the experimental workshop approach. The project builds upon and expands the existing AISL portfolio of science communication projects such as science cafes, science festivals, science media, and library based projects. This is a collaborative project of EcoAdapt and Virginia Tech with participants from the National Parks Conservation Association, the Desert Research Institute, and the Wildlife Conservation Society and others. The research will progress through two phases. Phase 1 is designed to identify consensus-based effective practices for promoting learning and action in adaptation workshops. It includes a Delphi study to synthesize beliefs about effective practices held by experienced workshop facilitators across the United States. Phase 2 includes iterative design and research of eight adaptation workshops in various communities with a range of planning mandates and recent extreme weather experience. By iteratively revising the workshop design, the study will elucidate how different workshop components influence participant learning, individual behavioral intentions, and subsequent efforts toward collective action. The overall research design will examine the relationships of pedagogical and collaborative techniques to learner outcomes and collective action. Many of these lessons are likely relevant to other collaborative informal science learning contexts. This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understanding of deeper learning by participants. This pilot study, Akeakamai (Hawaiian, literally lover of wisdom, scientist, scholar), will explore the convergence of contemporary Western science topics with indigenous Hawaiian culture-based science experiences as a mechanism to strengthen STEM perceptions, cross-cultural science collaboration, and multi-generational community engagement with STEM. The work is grounded in the notion that STEM learning within the context of local informal indigenous community settings should be culturally responsive and culturally sustaining, and should privilege indigenous epistemologies. If successful, the results of this pilot could provide valuable insights on effective approaches to developing and implementing culturally consistent and sustainable multigenerational STEM engagement among Native Hawaiians and Pacific Islanders, and across the Pacific region.
Over a two-year duration, the study will address three research questions. (1) To what extent does inclusion of culture into curriculum designed for informal Culture-Science Explorations mitigate perceived barriers to participation in science? (2) What barriers do community members perceive to limit their participation in science? (3) What are the areas of consonance between Native Hawaiian and Western scientific approaches to knowledge and learning? Approximately 200 predominantly Native Hawaiian and Pacific Islanders, ranging in age from 8 - 85 years old, will participate in the pilot. The research team will collect participant data during all phases of the social intervention, a suite of culture-science exploration experiences held at the Halau Inana, a Native Hawaiian community collaboration space. The intervention will employ pedagogical methods that are responsive to Hawaiian cultural norms to deliver content that integrates across the interfaces of Western science and technology and indigenous knowledge, and incorporates Hawaiian language. A rigorous external evaluation will also be conducted. The results of the research and evaluation will be broadly disseminated. Ultimately, the project aims to develop a conceptual and practical cross-cultural, multi-generational framework for community-based science learning in Hawai'i that can serve as a model for future research and programs that extend into and beyond indigenous communities of the Pacific region.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS:
Helen TurnerJonathan BakerChrystie Naeole
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative research, approaches and resources for STEM learning in a variety of settings. Many military veterans who seek to transition to higher education or workforce pathways find it challenging to translate the skills they acquired during service to civilian STEM settings and the modern day workforce. Yet many returning veterans have significant experience with STEM fields, including mapping and geospatial technologies, because of their unique functions and service assignments. Such geospatial skills are useful for location-aware industries, citizen science and public services. At the same time, military and veteran families have been largely overlooked as an important public audience for focused informal STEM learning. Informal learning events called "mapathons" which enlists participants to mapping exercises and create geospatial data on open platforms that address authentic needs in their communities and the broader society at large. When seeking to further their education upon returning from service, veterans' typical options have included some form of formal higher education. Mapathons may be a feasible bridging activity that (a) recognizes veterans' unique, valuable, and in-demand STEM skills and (b) supports lifelong learning.
This pilot research seeks to understand how informal learning experiences such as mapathons are viable pathways for veterans to transition to the civilian workforce. The conceptual approach pays attention to the realities of the life course of military and veteran families, especially building upon theories of change related to transitions to include a spatial component. The foundation of the project's intellectual merit is its explicit inclusion and sensitivity to place, scale, and spatial behavior, building directly from findings of prior NSF-funded projects and the evidence base for informal learning pathways. The research will contribute to knowledge about workforce development by addressing the questions: (1) To what extent do veterans recognize that their extant skills acquired, in military settings, are translatable to civilian STEM settings?; (2) How can informal learning experiences help a diverse veteran population increase awareness of the translatability of geospatial workforce competencies, build confidence in technology skills, and motivate interest to pursue formal studies in STEM fields in general?; and (3) What pathways do which veterans favor when they could pursue formal STEM higher education learning among an array of choices online or at regional sites, and why? The study will engage 320 participants at 8 sites across Texas; employ in-depth surveys and interviews; and use spatial analysis to elicit insights about the research questions.
Military and veteran families include a significant number of people from group typically underrepresented in STEM fields. Supporting more veterans to transition successfully to higher education pathways or careers in STEM is a vital service to the nation. This study on informal to formal pathways for veterans will include an innovative understanding of the importance of place in meaning-making and in the reality of choices they consider during the transitions of their life course.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.
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TEAM MEMBERS:
Patricia SolisMelanie HartDennis Patterson
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants. This Innovations in Development project will research and produce science media based on the role that interest, motivations, identify, and values play in engaging diverse, millennial audiences in a dynamic media environment. Using a design-based research approach the project team will develop Millennial Science Media Engagement Profiles (a set of categories describing different audience types who engage with science media in different ways). It will design and test science media content (text, audio, graphics, video), placement and platform use for millennials; and make conclusions around science media storytelling and outreach tactics that spark interest and engagement, the precursors to learning. Broader impacts include contributing significant new knowledge about millennials interest and engagement in science while they are at a stage in life making critical career decisions. It will also provide a model for other science media producers providing new protocols for creating targeted digital media for this specific audience. And further impacts include reaching a large national audience through social media. The project is a collaboration between KQED and researchers at Texas Tech.
The research will focus on the distinctive experience and interest of "millennial" science consumers. It builds on a previously funded national survey and series of focus groups with millennials looking at their science media preferences versus other generations. With these survey results this project will build profiles of millennial audiences based on two factors: level of science curiosity and level of science media engagement. The researchers will use a previously validated Science Curiosity Scale. The Millennial Profiles will be validated in two ways: through performance-based survey questions and through internet audience behavior analysis using existing digital analysis tools. KQED will produce different science media content and send it to certain groups conducting A/B testing to validate profiles online. The profile assumptions will continue to be tested until the team can effectively predict the kinds of science content that different profile groups prefer. The research will use a study protocol used in other domains to bridge the gap between lab and real-world settings. The protocol involves four steps: initial hypothesis development; ante experimental simulation; real-world communication; and ex post experimental simulations. Following the profile validation, the protocol will be used to test the efficacy of new KQED Science content, testing the variables that contribute to millennial engagement.
This award reflects NSF's statutory mission and has been deemed worthy of support through evaluation using the Foundation's intellectual merit and broader impacts review criteria.