Strange Days on Planet Earth combines a 4-part television series and outreach program produced by Sea Studios Foundation (SSF) for National Geographic Television and Film and Vulcan Productions, with funding from the National Science Foundation (NSF) and The David and Lucile Packard Foundation. The project comprises three primary components: a broadcast series, website, and a national consortium of informal learning institutions. The project team expects that through consistent messaging and content, these components, when integrated, collectively offer the public enriched opportunities to
Strange Days on Planet Earth combines a 4-part television series and outreach program produced by Sea Studios Foundation (SSF) for National Geographic Television and Film and Vulcan Productions, with funding from the National Science Foundation (NSF) and The David and Lucile Packard Foundation. The project comprises three primary components: a broadcast series, website, and a national consortium of informal learning institutions. The project team expects that through consistent messaging and content, these components, when integrated, will collectively offer the public enriched opportunities
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This education project is a time sensitive opportunity related to the March 9, 2016 Total Solar Eclipse occurring in a remote part of the world located in Waleia in the Federated States of Micronesia, a U.S. affiliated Pacific Island nation. The path of totality is only 100 miles wide and passes through only a few Pacific Island nations ending in Hawaii. This project uses this unique phenomenon to educate a large US and international audience about solar science using multi-platforms with integrated video, social media, and public programs. Project deliverables include the production of a broadcast of the eclipse live from Waleia in the Federated States of Micronesia on March 9, 2016 making it accessible to hundreds of countries and millions of people around the world via satellite and live streaming on the Internet. Additional deliverables include on-site educational programs at science centers and planetariums as well as media resources for long-term use. These resources will enhance the interest and preparedness for additional public engagement when the 2017 eclipse occurs in the U.S. Making new research understandable and accessible to the public is an important activity of the U.S. research enterprise. NSF is making a substantial investment in solar physics research by funding the construction of the world's largest solar telescope, the Daniel K. Inouye Solar Telescope which is slated to begin operations in late 2019 and operated by the National Solar Observatory. This new facility will revolutionize researchers' capability to study the Sun and its magnetic fields. This education project leverages that investment with a major public engagement opportunity that has the potential for reaching millions of students, teachers, and the public both in the U.S. and worldwide through the Internet.
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ExploratoriumRobert SemperNicole MinorRobyn Higdon
As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This project will study why (or why not) young career adults, aged 18-35 engage with the PBS NewsHour science content via broadcast and/or online avenues to advance their STEM knowledge and skills. This age group has shifted away from viewing traditional broadcast news media and increasingly looks to social media channels for science content. Multiple layers of STEM digital content delivered across multiple platforms (including social media) will be used to identify the attributes that engage and motivate these 18-35 year olds. Deliverables include 12 broadcast segments each year with STEM research coverage and a range of transmedia efforts (e.g. additional formats distributed via Instagram, Vine, YouTube, etc.) for testing with the target audience. A complementary component of the project will be an apprenticeship program in which each year five college age students from journalism schools join the professional reporters at the NewsHour to produce STEM content using new and innovative strategies engage to 18-35 year olds. The PBS NewsHour broadcast is currently viewed by 1.4 million adults each night and the website has 2.6 million unique visitors each month. The research will attempt to define the learning ecologies of 18-35 year olds using psychographic profiles and case studies to illustrate the range of science learners including those in underrepresented groups. The first research component uses a quantitative approach to assess the reaction of the early career adults to the 12 STEM broadcast segments in their original form and after repackaging for social media. A control group audience will watch the original broadcast of each STEM segment and respond to an online questionnaire that will establish how viewers use and/or pass on STEM content and to whom. The test audience will view the content that has been repackaged and presented on a different media platform responding to the same online questionnaire and allowing comparisons of the two groups. The second research component will focus on the college-age journalism apprentices and use participatory action research. The apprentices will collect data about their experiences and reflect on their contributions to STEM reporting. The third research component will be an ethnographic study of the post-production and editorial teams at the PBS NewsHour using focus groups to elicit feedback and evaluate their metacognitive thinking about how to produce stories for early career adults. Data will be collected and analyzed from three groups: early career adults 18-35 years of age; journalism apprentices; and the PBS NewsHour editorial teams. Overall the research will provide new knowledge about producing and distributing digital STEM media that engages and impacts early career adults.
Hispanic Role Models in Health Careers: Empowering Hispanic Nurses to Leverage Traditional Spanish language and New Social Media to Inspire the Next Generation of Culturally Diverse and Competent Health Care Professionals The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN's nationally broadcast health education radio shows, whose cumulative audiences are larger than NPR's 'All Things Considered,' this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN's interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use YouTube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN's annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a Powerpoint presentation embedded with video containing gender- and other- stereotype-busting role model interviews with Hispanic nurses, links to an online database of volunteer mentors, and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
This report details the summative evaluation of the Flight of the Butterflies IMAX film. Four focus with a total of 39 participants took part. They watched the film in either 2D or 3D. The St. Louis Science Center, where the film was presented in large 2D format, hosted two focus groups with adults (n=19). The Maryland Science Center (MSC) in Baltimore, which showed the film in 3D format, hosted one focus group with adults (n=8) and another with middle school age students (n=12). All participants were recruited through the science center membership lists. The focus group began with initial
Using a kind of dynamic film, Latour analyzes three recent moments in the history of science and technology, involving John Whittaker of the Pasteur Institute, Watson and Crick and Tom West of Data General. Text in Portuguese.
This report summarizes evaluative findings from a project titled “What Curiosity Sounds Like: Discovering, Challenging, and Sharing Scientific Ideas” (a.k.a.: “Discovery Dialogues”). The project, a Full-Scale development project funded by the National Science Foundation as part of its Advancing Informal Science Learning (AISL) program, explored new ways to actively engage both lay and professional audiences, and foster meaningful communication between scientists and the general public. Appendix includes survey and interview questions.