From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
To engage parents and young children in exploring science together, media producers from WGBH (Boston’s public media station) and researchers from Education Development Center (EDC) collaborated with two home-visiting organizations—Home Instruction for Parents of Preschool Youngsters (HIPPY USA) and AVANCE—to design and test PEEP Family Science, an app-based intervention with science-focused digital media resources and associated supports for diverse, low-income families. Both organizations target families whose children do not attend preschool. These home visiting organizations play a unique
This research brief highlights findings from the proof of concept pilot year of the Child Trends News Service project. It explores what we have learned regarding best practices for communicating with and engaging Latino parents through short messages on research-informed parenting practices. The findings are grounded in research that substantiates the need to amplify access to child development research, particularly among low-income Latino families; and in communication science research that demonstrates the value of the news media as an information source for child development research.
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Alicia TorresSelma CaalLuz GuerraAngela Rojas
This article explores science communication from the perspective of those most at risk of exclusion, drawing on ethnographic fieldwork. I conducted five focus groups and 32 interviews with participants from low-income, minority ethnic backgrounds. Using theories of social reproduction and social justice, I argue that participation in science communication is marked by structural inequalities (particularly ethnicity and class) in two ways. First, participants’ involvement in science communication practices was narrow (limited to science media consumption). Second, their experiences of exclusion