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resource evaluation Public Programs
Designing Our World (DOW) was a four-year NSF-funded initiative in which the Oregon Museum of Science and Industry (OMSI) sought to promote girls’ pursuit of engineering careers through community-based programming, exhibition development, and identity research. The overarching aim of DOW was to engage girls ages 9–14 with experiences that illuminate the social, personally relevant, and altruistic nature of engineering. In addition to programming for girls, the project also included workshops for parents/caregivers, professional development for staff from community partners; and an exhibition
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TEAM MEMBERS: Cecilia Garibay
resource evaluation Media and Technology
In March of 2016, the Exploratorium transmitted a live webcast of a total solar eclipse from Woleai, a remote island in the southwestern Pacific. The webcast reached over 1 million viewers. Evaluation reveals effective use of digital media to engage learners in solar science and related STEM content. Edu, Inc. conducted an external evaluation study that shows clear and consistent evidence of broad distribution of STEM content through multiple online channels, social media, pre-produced videos, and an app for mobile devices. IBM Watson did a deep analysis of tweets on eclipse topics that
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TEAM MEMBERS: Douglas Spencer Sasha Minsky Jediah Graham
resource research Public Programs
This article aims to present a critical analysis of the book entitled “Creative Research Communication ― Theory and Practice”, written by Clare Wilkinson and Emma Weitkamp (Manchester University Press, 2016). We aim to present the structure of the book, highlighting its strengths and successes. Although some chapters focus on the UK, the book offers a wide range of examples of practical activities for the communication of research of global interest and provides very useful tips. Ethical issues and the importance of evaluation, of how to do carry out such evaluation and dissemination, are also
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TEAM MEMBERS: Luisa Massarani
resource research Museum and Science Center Programs
The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including
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TEAM MEMBERS: Ana Claudia Nepote Elaine Reynoso-Haynes
resource evaluation Media and Technology
The Exploratorium’s livestream of the August 2017 Total Solar Eclipse reached over 63 million people. Live programs in English and Spanish provided an informal learning experience outside the museum. Over 2.75 million people viewed on-demand videos on eclipse science. Sixty major media providers rebroadcast the livestream telescope feed. Edu, Inc. conducted a summative evaluation of the NASA-funded project. The study reveals that the Exploratorium successfully disseminated eclipse science and STEM content through media channels and a mobile app, delivering a museum experience to online
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TEAM MEMBERS: Douglas Spencer Jediah Graham Doug Pickering
resource project Exhibitions
In March of 2016, a total solar eclipse occurred in the southwestern pacific; and in August of 2017, a total solar eclipse occurred across a broad swath of the United States. The Exploratorium launched a 2.5
year public education program—Navigating the
 Path of Totality—that used these two
 total solar eclipses as platforms for
 sparking public engagement and learning 
about the Sun, heliophysics, and the STEM
 content related to both. These sequential
 eclipses provided an unprecedented
 opportunity to build and scaffold public
 engagement and education. Our strategy was to 
start the public engagement process with the 
2016 eclipse, nurture that engagement with
 resources, activities and outreach during the 17
 months between the eclipses, so that audiences (especially in the U.S., where totality was visible in multiple areas across the country) would be excited, actively interested, and prepared for deeper engagement during the 2017 eclipse. For the August 2017 eclipse, the Exploratorium produced live telescope and program feeds from Madras, OR and Casper, WY. The Exploratorium worked with NASA to leverage what was a once-in-a-lifetime experience for millions to bring heliophysics information and research to students, educators, and the public at large through a variety of learning experiences and platforms.

The core of this project was live broadcasts/webcasts of each eclipse. To accomplish these objectives, the Exploratorium produced and disseminate live feeds of telescope-only images (no commentary) of each eclipse originating them from remote locations; produce and disseminate from the field live hosted broadcasts/webcasts of each eclipse using these telescope images; design and launch websites, apps, videos, educator resources, and shareable online materials for each eclipse; design and deliver eclipse themed video installations for our Webcast studio and Observatory gallery in the months that lead up to each eclipse and a public program during each eclipse; and conduct a formative and summative evaluation of the project. 


These broadcasts/webcasts and pre-produced videos provide the backbone upon which complementary educational resources and activities can be built and delivered. Programs and videos were produced in English and Spanish languages. As a freely available resource, the broadcasts/webcasts also provide the baseline content for hundreds if not thousands of educational efforts provided by other science-rich institutions, schools, community-based organizations, and venues. Platforms such as NASA TV and NASA website, broadcast and online media outlets such as ABC, NBC, CBS, CNN, MSNBC and PBS, as well as hundreds of science institutions and thousands of classrooms streamed the Exploratorium eclipse broadcasts as part of their own educational programming, reaching 63M people. These live broadcasts were relied upon educational infrastructure during total solar eclipses for institutions and individuals on the path and off the path alike.
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TEAM MEMBERS: Robert Semper Robyn Higdon Nicole Minor
resource project Professional Development, Conferences, and Networks
This award supports a conference and related activities which will bring together researchers, higher education administrators, industry representatives, members of professional societies, and other community members to design collective impact initiatives to improve the retention and continuation of Hispanics, women, and other underrepresented groups in STEM fields. Retention and continuation to the next step in their educational careers is a particular challenge for underrepresented minorities and first-generation students, whether in community college, four-year institutions, or graduate programs (Ishitani 2006, Sowell et al. 2015). The conference focuses explicitly on this critical issue, and will identify potential remedies that can scale across different types of institutions, communities, and underrepresented groups.

This conference will employ a collective impact, networked improvement approach to help fill this gap and engage the broader community. This approach offers a means of identifying and agreeing upon shared, measurable objectives, mechanisms for coordination across individuals and organizations, a commitment to contrast and comparison, and an ethic of continuous improvement. Drawing from the extant literature and recommendations from a wide array of stakeholders, the team will propose measurable strategies for Alliances and the National INCLUDES (Inclusion across the Nation of Communities of Learners that have been Underrepresented for Diversity in Engineering and Science) Network that can be implemented, tested, enhanced, and expanded. The workshop team will draw on evidence-based knowledge, leveraging findings from disciplinary and interdisciplinary fields and from differing types of institutions and educational levels to determine whether strategies identified can yield large-scale progress towards INCLUDES goals. Results will inform the INCLUDES Alliances and the backbone organization supporting the Alliances.
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TEAM MEMBERS: Marjorie Zatz Ann Gates Deborah Santiago
resource evaluation Public Programs
While interest in citizen science as an avenue for increasing scientific engagement and literacy has been increasing, understanding how to effectively engage underrepresented minorities (URMs) in these projects remains a challenge. Based on the research literature on strategies for engaging URMs in STEM activities and the project team’s extensive experience working with URMs, the project team developed a citizen science model tailored to URMs that included the following elements: 1) science that is relevant to participants’ daily lives, 2) removal of barriers to participation, such as
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TEAM MEMBERS: Roxanne Ruzic Lindsay Goodwin Rochelle Mothokakobo Theresa Talley
resource project Media and Technology
Child Trends is a nonprofit organization focused on improving the lives of children and their families by conducting research and sharing the resulting knowledge with practitioners and the public. In this project, Child Trends will conduct research and development to launch a Child Trends News Service aimed at providing news reports that feature social science child-centric research. The resulting work is designed to improve outcomes for at-risk children, particularly Latinos, the largest and fastest-growing minority group among U.S. children. Working with a professional news syndication company, the Child Trends News Service will produce engaging reports for key news media outlets that feature the latest actionable social science research related to behaviors that help mitigate negative child outcomes associated with poverty, lack of education, violence, among other challenges. Child Trends will draw attention to the reports through social media and outreach to stakeholders. By airing these reports on local television news programs in English and Spanish, millions of people will have greater access to this information. This is early R&D work to demonstrate that local television stations will air these stories and to examine the audience impact—how does accessing this social science research through preferred media channels influence news audiences’ knowledge and attitudes toward specific social science research? The study will also delve deeper to better understand how news might, or might not, motivate behavioral change. The study will provide valuable lessons to the informal science education and the STEM communication science field.

The overarching aim of this project is to use commercial news to reach populations, especially Latinos, who have historically been underrepresented in science, technology, engineering and math (STEM) education and careers. The goals of the project are to:
* Leverage mass media news outlets to effectively communicate developments in social science research on child well-being and development to Latino audiences.
* Advance the field of informal STEM learning by exploring how the public interacts with actionable social science child research.
* Expand the reach and application of the news products through strategic collaborations with provider organizations serving at-risk Latino families; the child research and STEM fields; and other organizations working on Latino family issues.
Activities include the development and formative testing of the news service, the qualitative and quantitative testing of the news service's impact on audiences, and evaluation of the implementation of the project's components. The quantitative research, using a control group and treatment group, will work to establish preliminary evidence that the Child Trends News Service will result in changes in viewers' knowledge, attitudes, and intent to adopt behaviors related to child-centric social science research. The Child Trends' project team will be informed by an Advisory Board and Technical Working Group as well by working closely with Abriendo Puertas, the largest U.S. parenting education program for low-income Latino parents. Child Trends will partner with Ivanhoe Broadcast News to produce and distribute the materials. Group I&I Consultancy will evaluate the project. In year-two, Child Trends will produce a research brief on lessons learned and research outcome measures. The proposed research and development will be conducted over a two-year period; findings will inform ongoing service and additional research.

This project is funded by the Advancing Informal STEM Learning (AISL) program, which seeks to advance new approaches to, and evidence-based understanding of, the design and development of STEM learning in informal environments. This includes providing multiple pathways for broadening access to and engagement in STEM learning experiences, advancing innovative research on and assessment of STEM learning in informal environments, and developing understandings of deeper learning by participants.
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TEAM MEMBERS: Alicia Torres
resource project Public Programs
Rural communities across the Nation are, in general, underserved in terms of the various forms of STEM education. Clearly, they are under-represented in the realm of contemporary STEM subjects often because they are geographically isolated and cannot travel to cities where there are Science and Museum Centers for informal education opportunities. As part of its overall strategy to enhance learning in informal environments, the Advancing Informal STEM Learning (AISL) program funds innovative resources for use in a variety of settings. This award will, in a collaborative effort within the community, bring STEM activities to selected communities in Arizona. Among the initial activities, there will be a STEM festival highlighting aspects of the community and its assets in an effort to gather support and begin to give perspective on identity for an extended effort of longevity. Further, these communities will be networked to facilitate discussion and to enhance effectiveness.

This project will develop STEM activities and STEM learning within a selected community by giving the community and its residents identity and opportunities for youth development and career choices. The selected communities in Arizona represent a diverse group that includes Native Americans and Latinos. In collaboration with community residents, a designed plan will be established that satisfies the needs and opportunities that can be derived from the extant community assets whether it is mining, tourism, or government facilities. Evaluation efforts are set to determine what the key features and methodologies are that facilitate STEM knowledge acquisition for each rural community. This project represents seminal and foundational work in the area of rural informal STEM education. Researchers will explore the following questions: 1) understanding how rural communities currently perceive, access, and engage in informal science learning, and the extent to which they identify themselves and/or their community in relation to science; and 2) the extent to which relevant, place-based networks can increase public awareness of local STEM assets, resources, and opportunities, and foster a science-related identity at both the personal and community level. These data will be compared to data on other rural community projects in the AISL portfolio. The partners in this effort include the Arizona Science Center, community leaders from four rural regions in Arizona, Arizona State University, and the Center of Science and Industry.
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TEAM MEMBERS: Jeremy Babendure Andy Fourlis James Middleton Jill Stein
resource project Public Programs
A frequently missing element in environmental education programs is a concerted effort by communities, organizations, government, and academic stakeholders to build meaningful partnerships and cultivate informal science learning opportunities via public participation in environmental research. This collaborative approach not only makes scientific information more readily available, it also engages community members in the processes of scientific inquiry, synthesis, data interpretation, and the translation of results into action. This project will build a co-created citizen science program coupled with a peer education model and an extensive communication of results to increase environmental STEM literacy. The project targets historically underrepresented populations that are likely to be disproportionately impacted by climate, water scarcity, and food security. Based upon past needs assessments in the targeted communities, gardens irrigated by harvested rainwater will become hubs for environmental STEM education and research. For this project, gardens irrigated by harvested rainwater will serve as hubs for environmental literacy education efforts. Researchers from the University of Arizona and Sonora Environmental Research Institute will work alongside community environmental health workers, who will then train families residing in environmentally compromised areas (urban and rural) on how to monitor their soil, plant, and harvested water quality. The project aims to: (1) co-produce environmental monitoring, exposure, and risk data in a form that will be directly relevant to the participants' lives, (2) increase the community's involvement in environmental decision-making, and (3) improve environmental STEM literacy and learning in underserved rural and urban communities. The project will investigate and gather extensive quantitative and quantitative data to understand how: (1) participation in a co-created citizen science project enhances a participant's overall environmental STEM literacy; (2) a peer-education model coupled with a co-created citizen science program affects participation of historically underrepresented groups in citizen science; and (3) the environmental monitoring approach influences the participant's environmental health learning outcomes and understanding of the scientific method. In parallel, this project will evaluate the role of local-based knowledge mediators and different mechanisms to communicate results. These findings will advance the fields of informal science education, environmental science, and risk communication. Concomitantly, the project will facilitate the co-generation of a robust dataset that will not only inform guidelines and recommendations for harvested rainwater use, it will build capacity in underserved communities and inform the safe and sustainable production of food sources. This research effort is especially critical for populations in arid and semiarid environments, which account for ~40% of the global land area and are inhabited by one-third of the world's population. This program will be available in English and Spanish and can truly democratize environmental STEM research and policy. This project is funded by the Advancing Informal STEM Learning program, which seeks to advance new approaches to, and evidence-based understandings of, the design and development of STEM learning in informal environments.
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TEAM MEMBERS: Monica Ramirez-Andreotta Aminata Kilungo Leif Abrell Jean McLain Robert Root
resource project Public Programs
Chemistry is an important and widely relevant field of science. However, when compared with other STEM content areas, chemistry is under-represented in U.S. science museums and other informal educational environments. This project will build, and build knowledge about, innovative approaches to delivering informal science learning activities in chemistry. The project will not only increase public interest and understanding of chemistry but also increase public perception of chemistry's relevance and increase the public's self-efficacy with respect to chemistry. This project outcomes will include a guide for practitioners along with activity materials that will be packaged into a kit, distributed, and replicated for use by informal science educators, chemists, and chemistry students at 250 sites across the U.S. The project team will reach out to organizations that serve diverse audiences and diverse geographic locations, including organizations in rural and inner-city areas. The kits will provide guidance on engaging girls, people with various abilities, Spanish speakers, and other diverse audiences, and include materials in Spanish. Written guides, training videos, and training slides will be included to support training in science communication in general, as well as chemistry in particular. This project is supported by the Advancing Informal STEM Learning (AISL) program funds research and innovative resources for use in a variety of settings, as a part of its overall strategy to enhance learning in informal environments.

This project will take an innovative approach to develop informal educational activities and materials about chemistry. Rather than starting with content goals, the project will start with a theoretical framework drawn from research about affecting attitudes about science related to interest, relevance, and self-efficacy. A design-based research approach (DBR) will be used to apply that framework to the development of hands-on educational activities about chemistry, while also testing and modifying the framework itself. (DBR blends empirical educational research with the theory-driven design of learning environments.) Existing or new educational activities that appear to embody key characteristics defined in the framework will be tested with public audiences for their impact on visitors. Researchers and educators will determine how different characteristics of the educational activities defined in the framework affect the outcomes. The activities will be modified and tested iteratively until the investigators achieve close alignment between framework and impacts.. The project team will continue the design-based research approach both to examine groups of activities in which synergies can have impacts beyond single interactions as well as to examine varied ways of training facilitators who can also significantly affect outcomes. In this way, the project will generate knowledge about how kits of hands-on informal learning activities can stimulate attitudes of interest, relevance, and self-efficacy with respect to the neglected field of chemistry. The project teams will broadly disseminate project outcomes within the educational research, science and informal Science, Technology, Engineering and Mathematics (STEM) education communities. While this project will focus on chemistry, the strategies it will develop and test through a design-based research process will provide valuable insight into effective approaches for informal STEM education more broadly.
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