From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
This project will produce a four-part mini-series on African American Language (AAL) designed for television broadcast as well as for formal and informal public educational distribution. This mini-series addresses the social, cultural, and educational issues related to the most prominent, the most controversial, and the most misunderstood dialect in the history of American English--African American Language. Dialect prejudice, linguistic profiling, and language-based discrimination continue to be "so commonly accepted, so widely perceived as appropriate, that it must be seen as the last back door to discrimination. And the door is still wide open" (Lippi-Green 2012:73). By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series helps to counteract the persistent misinformation and misinterpretation circulated about the language of African Americans. The series builds on the popular public reception to the one-hour documentary, Talking Black in America: The Story of African American Language, and includes the following episodes: 1) the historical and contemporary development of African American Language; 2) the diversity of language use among African Americans based on region, age, status, education, and style; 3) the use of language in expressive performance, including preaching, comedy, music, hip hop, spoken word, and other expressive genres; and 4) the role of language differences in educational achievement. A website accompanying the series will include a variety of educational resources, including streaming, discursive chapters with integrated vignettes from the episodes, additional commentary and background, activities, and discussion questions for each episode, with further online materials for education. The documentary and accompanying activities constitute an important milestone in the effort to educate the public about language diversity in American society.
No dialect in the history of American English has been more prominent, more controversial, and more misunderstood than African American Language, and dialect prejudice, linguistic profiling, and language discrimination still intensely affect speakers of this variety. By presenting the history, development, diversity, and symbolic role of language in the lives of African Americans, this documentary series will help to counteract the persistent misinformation circulated about African American Language. This series and the accompanying online materials offer an important milestone in the effort to educate the public about language diversity that can help to reduce linguistic discrimination in American society.
This project is funded by the National Science Foundation's (NSF's) Advancing Informal STEM Learning (AISL) program, which supports innovative research, approaches, and resources for use in a variety of learning settings.
This article explores science communication from the perspective of those most at risk of exclusion, drawing on ethnographic fieldwork. I conducted five focus groups and 32 interviews with participants from low-income, minority ethnic backgrounds. Using theories of social reproduction and social justice, I argue that participation in science communication is marked by structural inequalities (particularly ethnicity and class) in two ways. First, participants’ involvement in science communication practices was narrow (limited to science media consumption). Second, their experiences of exclusion
"Black Sun" is a full-length documentary film focusing on the life and research of two African American solar astrophysicists: Dr. Hakeem Oluseyi of the Florida Institute of Technology and Dr. Alphonse Sterling of the NASA Marshall Space Flight Center. Black Sun depicts underrepresented minority scientists in ways that challenge common preconceptions, and will inspire young people (particularly minorities) to consider STEM fields as a viable and exciting career option. In particular, the film shows the lives of the scientists, the scientists taking scientific observations and doing analysis, and discussing their results. Black Sun is centered on the two solar eclipses this year (2012): The May 20 annular eclipse and the November 13-14 total eclipse. This NSF RAPID grant funds the filming of the total solar eclipse in Cairns, Australia, where Drs. Sterling and Oluseyi and their team of students will conduct measurements focused on studying the extended solar atmospheric plasma.
The primary broader impacts goal is to increase minority participation in STEM fields. Black Sun will be "advancing discovery and understanding while promoting teaching, training and learning," by showing both the science and the personal aspects of minority astrophysicists. Dissemination will be done via screenings in academic settings (particularly minority-serving institutes), entry into film festivals, and promotion to science TV programs. We have already partnered with several HBCUs to screen "Black Sun".
This full-scale development project would use a multi-platform approach (TV, Field School, and Web site) to engage public audiences and underserved youth in archaeology research and discovery. The project will advance knowledge and practice in the field of ISE by establishing the utility of archaeology as an entry point to multiple STEM fields showing how it answers important questions about human origins-culture, history, and the natural environment. The target audience includes a broad demographic of viewers who will watch the PBS broadcasts. The other key audience is underserved youth who will participate in the archeology digs and be featured in the national broadcast. They will engage other underserved youth who will have the opportunity to participate in the interactive online virtual field school. Primary organizational partners include the Crow Canyon Archaeology Center in Colorado and other archeology organizations at the 4 field sites. Deliverables include four hours of PBS programming filmed at four archaeological sites telling the stories of diverse cultures (Native American, African American, Hispanic); field schools designed for underrepresented youth both onsite and online; blogs, online discussions, and user-generated videos. The evaluation will determine the impact of the television series, online content, and the on-site Field School on audiences' understanding of, interest in, and interactions around STEM topics within the context of archaeology. Formative evaluation will provide input and help refine the television programs, web site, and field school. The summative evaluation will use a variety of methods and artifacts to determine the degree to which the process of the TV series, web site, and Field School was successful. The television programs are expected to reach 13 million viewers via broadcast, 300,000 via streaming video and 50,000 unique web site visitors. The lessons learned from this project will be disseminated to other media and ISE organizations.
Serial Passage: AIDS, Race, and Culture is a multi-part documentary series. The Long-term goals are: 1) to produce a documentary series exploring the specific and devastating impact of H.I.V./AIDS upon Africans and African-Americans; and 2) to create a heightened understanding of the need for H.I.V. prevention among the high-risk group of young, inner-city African-Americans who've so far proved unresponsive to available public health information. Specific Aims: 1) To deconstruct the racial stigma of AIDS, and scientifically confront the conspiracy theories which are firmly linked to the disease in black America, and in Africa; and 2) to work with an inner-city high school science class, actively involving them in the making of the series. Research Design and Methods: 1) To document on film the process of scientific inquiry which led two prominent researchers to their theory on the origin of AIDS; 2) To document on film the social impact of H.I.V/AIDS upon specific African countries, including Uganda and South Africa, and upon African-American communities in the United States; 3) To periodically screen footage of the documentary for the high school class and conduct videotaped discussions between the students and the scientists throughout one academic year; and 4) To give the students a videotaped questionnaire at the beginning and end of the year designed to measure how much they learn about AIDS and its impact upon their particular community.