The 15th international conference of the Public Communication of Science and Technology network took place from April 4–6, 2018. Given its location in Dunedin, New Zealand/Ōtepoti, Aotearoa, it was a natural venue for two sessions on communicating science across cultures.
The challenge to the science communication field put forward by Bruce Lewenstein, of the sector becoming a ‘ghetto’ of women's over-representation (see the commentary by Lewenstein in this issue), is a very timely wake-up call. This Commentary however, elaborates and frames the pivotal and constructivist premises on which this phenomenon should be interrogated and understood on many levels. It is critical that we undertake a deeper introspection, beyond just simplistic head counts of the number of women and men in the field, if we are to make sense of the seeming paradoxes that pervade the
Community collaboration and empowerment was identified by the GENIAL organizers as an important theme to include in the Summit. Informal STEM learning (ISL) organizations strive to engage Latino audiences in their science, technology, engineering, and math (STEM) programming on a long-term basis and recognize the importance of understanding the needs, motivations, interests, and challenges of the diverse Latino community in the context of STEM participation. An effective way to collaborate with a community is to involve them as equal partners in the co-development of ISL experiences. A key
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TEAM MEMBERS:
Salvador AcevedoPaul DusenberyExploratorium
During the GENIAL Summit, the Marketing, Communication, and Media strand examined the role of marketing and communications in connecting Latino audiences with STEAM in informal science learning (ISL) environments. ISL organizations do not generally think to include a marketing perspective early on in the process of developing audience experiences. When ISL practitioners seek to connect with key audiences, specifically, Latino audiences, marketing efforts are often considered when an exhibit or program is fully developed, in production, or already launched. This causes an immediate and inherent
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TEAM MEMBERS:
Julie NunnLorraine Yglesias
resourceresearchProfessional Development, Conferences, and Networks
It is essential to understand the complexity and diversity of Latino audiences for authentic engagement in any field, including informal science learning. We offer four key ideas that can serve as foundations for considering Latino audiences: identity and culture, amplification, decolonization, and risk-taking. The content of these ideas speaks to the need to shift from simplistic viewpoints to more holistic perspectives which acknowledge culture as dynamic and fluid, view audiences in more complex ways that reflect on the intersections of identities and experiences, and engage in practices
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TEAM MEMBERS:
Cecilia GaribayPatricia LannesJosé GonzálezExploratorium