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resource evaluation Public Programs
The NSF-funded project titled An Informal Learning Model of Genetic and Genomic Education for Adult Bilingual Learners, was led by Joanne Sandberg, PhD. The project included three phases: Phase I: Investigation of knowledge and beliefs about transmission of traits, genetic and genomic concepts, gene-environment interactions, and environmental exposures in Latinx adults born in Mexico or Central America and who have limited literacy. Phase II: Development of two educational interventions in Spanish that address: Information about environmental exposures that can be detrimental to
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TEAM MEMBERS: Louisa Stark
resource evaluation Exhibitions
AlegreMENTE: Celebrando Conexiones Tempranas / Happy Brain: Celebrating Early Connections (hereafter referred to as AlegreMENTE) is a traveling exhibition designed for caregivers of children ages 0 to 5, seeking to convey research-based information that caregivers’ playful, loving interactions supports children’s brain development and has lifelong benefits. The bilingual, 1,500 square foot exhibition was developed by the Oregon Museum of Science & Industry (OMSI). For summative evaluation, the exhibition was installed and tested in two locations OMSI (a science center) and San Jose Children’s
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resource evaluation Exhibitions
With funding from NIH SEPA, OMSI is creating a mid-sized travelling exhibition that will promote public understanding of neuroscience research and its relevance to healthy brain development in early childhood. The purpose of this report is to support the project team by assessing the extent to which the prototype activities, content, and labels tested contributed to visitor engagement, understanding, confidence, and future use of one or more strategies outlined. It was important to the project team that the exhibition be developed in collaboration with the communities for whom it is
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resource project Exhibitions
The Oregon Museum of Science and Industry (OMSI), in collaboration with neuroscientists at the Oregon Health & Science University (OHSU), museum professionals, and community partners, proposes to create a 1,000 to 1,500-square-foot traveling exhibition, accompanying website, and complementary programming to promote public understanding of neuroscience research and its relevance to healthy brain development in early childhood. The exhibition and programs will focus on current research on the developing brain, up to age 5, and will reach a national audience of adult caregivers of young children and their families, with a special emphasis on Latino families. The project will be developed bi-culturally and bilingually (English/Spanish) in order to better engage underrepresented Latino audiences. The exhibition and programs will be designed and tested with family audiences.

The exhibition project, Interactive Family Learning in Support of Early Brain Development, has four goals that primarily target adult caregivers of children up to age 5:


Foster engagement with and interest in neurodevelopment during early childhood
Enhance awareness of how neuroscience research leads to knowledge about healthy development in early childhood
Inform and empower adult caregivers to enrich their children’s early learning experiences
Reach diverse family audiences, especially Latino caregivers and their families


A collaborative, multidisciplinary team of neuroscience researchers, experts in early childhood education, museum educators, and OMSI personnel with expertise in informal science education and bilingual exhibit development will work together to ensure that current science is accurately interpreted and effectively presented to reach the target audiences. The project will foster better public understanding of early brain development and awareness and confidence in caregivers in using play to enrich their children’s experiences and support healthy brain development. Visitors will explore neuroscience and early childhood development through a variety of forms—multi-sensory, hands-on interactive exhibits, graphic panels, real objects, facilitated experiences, and an accompanying website.

Following the five-year development process, the exhibition will begin an eight-year national tour, during which it will reach more than one million people.
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TEAM MEMBERS: Victoria Coats
resource project Public Programs
The purpose of the proposed project, Community of Bilingual English-Spanish Speakers Exploring Issues in Science and Health (CBESS), is to increase linguistic diversity in science, technology, engineering, and math (STEM)-healthcare fields, including biomedical, behavioral, and clinical research careers. With support of the large group of Spanish-English bilingual (SEB), STEM-healthcare professionals that was formed during this proposal preparation, CBESS will contribute to the pipeline between K–12 and higher education/career.

CBESS will recruit Spanish-English bilingual (SEB) high-school students at the end of tenth grade and implement several language-supported STEM-healthcare interventions during the eleventh and twelfth grade (17 months): family-engaged career exploration; Next Generation Science Standards (NGSS)-aligned, inquiry-based, youth-led summer research residential program; community outreach/dissemination, internships, and mentoring.

Applying methods that are known to be effective with the target population, CBESS will also train undergraduate, near-peer instructor-mentors—STEM-healthcare Leadership Trainees (LT)—in inquiry-based instruction and strategies for positioning K–12 bilingual students as “insiders” in STEM-healthcare, as well as in the responsible conduct of research and mentoring skills, followed by practical application with SR.

CBESS will develop and expand the nascent SEB STEM-healthcare community of practice (CoP) that was created during CBESS proposal preparation. Committed academic, clinical, research, and community partners will contribute to research and evaluation efforts, and support the pipeline between K–12 and higher education/career through Community Based Participatory Research (CBPR), framing priority community health issues to be addressed by each cohort of SR from among issues identified by the SR during the application process. Finally, the CoP will target long-term institutional sustainability for linguistically diverse students in STEM-healthcare education and careers.
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TEAM MEMBERS: Ruben Dagda Jacque Ewing-Taylor Jenica Finnegan
resource project Media and Technology
Twin Cities PBS BRAINedu: A Window into the Brain/Una ventana al cerebro, is a national English/Spanish informal education project providing culturally competent programming and media resources about the brain’s structure and function to Hispanic middle school students and their families. The project responds to the need to eliminate proven barriers to Hispanic students’ STEM/neuroscience education, increase Hispanic participation in neuroscience and mental health careers and increase Hispanic utilization of mental health resources.

The program’s goals are to engage Hispanic learners and families by


empowering informalSTEM educators to provide culturally competent activities about the brain’s structure and function;
demonstrating neuroscience and mental health career options; and
reducing mental health stigma, thus increasing help-seeking behavior.


The hypothesis underpinning BRAINedu’s four-year project plan is that participating Hispanic youth and families will be able to explain how the brain works and describe specific brain disorders; demonstrate a higher level of interest of neuroscience and mental health careers and be more willing to openly discuss and seek support for brain disorders and mental health conditions.

To achieve program goals, Twin Cities PBS (TPT) will leverage existing partnerships with Hispanic-serving youth educational organizations to provide culturally competent learning opportunities about brain health to Hispanic students and families. TPT will partner with neuroscience and mental health professionals, cultural competency experts and Hispanic-serving informal STEM educators to complete the following objectives:


Develop bilingual educational resources for multigenerational audiences;
Provide professional development around neuroscience education to informal educators, empowering them to implement programming with Hispanic youth and families, and
Develop role model video profiles of Hispanic neuroscience professionals, and help partner organizations produce autobiographical student videos.


We will employ rigorous evaluation strategies to measure the project’s impact on Hispanic participants: a) understanding of neuroscience and brain health, particularly around disorders that disproportionately affect the Hispanic community; b) motivation to pursue neuroscience or mental health career paths; and c) mental health literacy and help-seeking behavior. The project will directly reach 72 Hispanic-serving informal STEM educators and public health professionals, and 200 children and 400 parents in underserved urban, suburban and rural communities nationwide.
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TEAM MEMBERS: Rita Karl
resource project Media and Technology
The National Association of Hispanic Nurses (NAHN), in association with the Hispanic Communications Network (HCN), proposes to address the shortage of bilingual professionals in all health fields by recruiting and interviewing bilingual role models and arranging to broadcast those interviews nationwide. Leveraging HCN’s nationally broadcast health education radio shows, whose cumulative audiences are larger than
NPR’s “All Things Considered,” this project has the potential to reach one out of every three US Hispanics during its first five years. This media campaign is intended to inspire Hispanic parents to encourage their children to study science and aspire to careers in the biomedical professions. It is also intended to inspire and empower Spanish-speaking adults from all walks of life to consider careers in the health professions. All broadcasts will tie to NAHN’s interactive website so that students and adults interested in changing careers can find mentors and educational resources. NAHN will also use Youtube, Facebook, mobile phone applications, and other new and popular social media technologies to reach a broad cross-section of English speaking youth and young adults. In addition to the national media outputs, attendees at NAHN’s annual conferences will have the opportunity to receive training in public speaking and media relations so they can more effectively use local media in their own communities to address health disparities and promote careers in the biomedical and health professions. NAHN will develop a standardized, bilingual Toolkit for public presentations. The Toolkit will include a PowerPoint presentation embedded with video containing gender and other- stereotype-busting role model interviews with Hispanic nurses; links to an online database of volunteer mentors; and a bilingual terminology packet that will aid nurses in creating linguistic and cognitive bridges between audience and professional knowledge bases. We expect that the refined Toolkit will empower nurses and other health professionals to become more effective public health educators and career role models during their presentations at community health events, career fairs, achievement clubs, and school assemblies. An Advisory Committee of other health organizations, professionals, and advocates will recommend Role Models and provide periodic feedback. Bilingual independent evaluators associated with the UC Berkeley School of Public Health will conduct qualitative and quantitative formative, iterative, and summative evaluations throughout the project. Their recommendations and findings will be incorporated into the project design and deliverables and shared with relevant fields.
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TEAM MEMBERS: Angie Millan Jim Booth
resource evaluation Public Programs
The National Institutes of Health (NIH) awarded OMSI funding during the spring of 2011 to create a 2,000 sq. ft. bilingual (English/Spanish) traveling exhibition exploring current research on the human microbiome and the impact of our resident microorganisms on our health. The exhibition was developed with the support of the J. Craig Venter Institute and other national experts in microbiome research. More information about the exhibition can be found at http://omsi.edu/exhibitions/zoo-in-you/. The Zoo in You Project Goals are to (1) Educate museum visitors and program participants about what
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resource project Media and Technology
In Defense of Food (IDOF) is a media and outreach project based on Michael Pollan's best-selling book of the same title. Through the lens of food science, IDOF is designed to engage diverse audiences in learning about: (1) how science research is conducted, (2) how research findings are used in media, marketing, and public policy, and (3) how to apply food science research in everyday life. IDOF will be created by Kikim Media, an independent production company, broadcast and distributed by PBS and supported by an extensive outreach campaign and interactive website. The project's educational materials will be developed, in part, by the Teacher's College at Columbia University's Center for Food and Nutrition, with dissemination supported by the Coalition for Science After School and by Tufts University's Healthy Kids Out of School initiative, which involves nine of the leading out of school time (OST) organizations, such as Girl Scouts USA, and the National Urban League. The project advisory committee includes highly respected researchers in food, nutrition, and health. IDOF will use an integrated strategy of learning resources, combining a television documentary with online/social media, community outreach, and youth activities. Knight Williams Research Communications will conduct formative and summative evaluation of all major components of the project. The results will advance the informal science community's understanding of how the combination of a documentary with outreach, website/social media, and afterschool activities impacts motivation and learning. The evaluation study will pay special attention to the degree to which participation in the community events, social media/website, and afterschool activities motivates deeper or extended engagement with the subject. Project evaluation results and educational resources will be widely disseminated to the informal science community. IDOF includes a two-hour documentary film that will be produced in both English and Spanish; a community-level outreach campaign focused on reaching underserved audiences who may not watch public television; a set of activities for use in afterschool programs, youth programs and schools; and an interactive and content-rich website with tightly integrated social media tools. IDOF will be nationally broadcast by PBS; the Spanish-language version of IDOF will be broadcast by Vme Television. The ambitious IDOF educational materials and outreach campaign, combined with interactive web and social media, will reach large and diverse audiences. The intended impacts on audiences include increased knowledge and understanding of the scientific process by learning what food scientists do, what techniques they use, and how scientists arrive at their conclusions; the development of critical thinking skills audiences can use when evaluating messages about food and nutrition in media and advertising and when making decisions about what food to buy and eat; and becoming active learners and consumers regarding food. Evaluation results will be widely disseminated to science media producers and the informal science community via professional publications and presentations at conferences. The ultimate value of the In Defense of Food documentary and learning initiative will be to enhance public understanding of the crucial importance of science in people's everyday lives and in shaping dozens of daily decisions.
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TEAM MEMBERS: Michael Schwarz
resource evaluation Media and Technology
In 2010 EarthSky Communications Inc. was awarded a broad implementation grant from the National Science Foundation (NSF) entitled Proyecto de Implementacion Amplia EarthSky en Español (EarthSky in Spanish Broad Implementation Project). In partnership with the Spanish media company Univision Communications Inc. and a national Advisory Committee of Hispanic scientists, educators, and media experts, EarthSky proposed to present science information and scientist interviews to Spanish-preferring U.S. Hispanics via short video programs distributed on television and the Internet. Under the Broad
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TEAM MEMBERS: Knight Williams Inc. Valerie Knight-Williams Deborah Byrd Rachel Teel Divan Williams Roxana Hernandez Eric Anderson Gabriel Simmons Sauleh Rahbari
resource research Public Programs
Informal science educators play a key role in promoting science literacy, safety, and health by teaching pesticide toxicology to the large, at-risk Latino farmworker population in the United States (US). To understand the experiences of informal science educators and the nature of farmworker education, we must have knowledge of farmworker educators' beliefs, yet little is known about these beliefs and how beliefs about teaching, pesticide risk, and self-efficacy might influence teaching environments and practices and potentially inform the field of informal science education. In this
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TEAM MEMBERS: Catherine LePrevost Margaret Blanchard W. Gregory Cope
resource evaluation Public Programs
In spring 2009, the Denver Museum of Nature & Science (Museum) contracted with JVA Consulting, LLC (JVA) to conduct a comprehensive process and outcome evaluation of the Passport to Health (P2H) program. The Museum designed P2H, originally a three-year program funded by the Colorado Health Foundation (the Foundation), to improve health outcomes for fifth-grade students as well as their families and teachers throughout the Denver metro area. Passport to Health has seven components, designed to complement each other and help the Museum achieve its stated program goals. The seven components
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TEAM MEMBERS: JVA Consulting, LLC Denver Museum of Nature & Science