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resource research Media and Technology
In October 2017, the PBS NewsHour team produced a week and a half of opioid-related content, including several online explainers, which presented the opportunity for a natural experiment for the Experiments in Transmedia project. Knology (formerly New Knowledge Organization Ltd.) conducted a two-wave research study to advance understanding of the youth audience’s knowledge and news consumption on the topic. The first wave of the study, conducted in September 2017, provides a baseline. The content aired in October 2017, and the second wave of the study, conducted in November 2017, asked a
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resource research Media and Technology
Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using
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TEAM MEMBERS: Chandra Mohan Nautiyal
resource research Media and Technology
Nowadays, India is experiencing a widespread diffusion of science communication activities. Public institutions, non-governmental organisations and a number of associations are busy spreading scientific knowledge not only via traditional media but also through specific forms of interaction with a varied public. This report aims to provide a historical overview of the diffusion of science communication in India, illustrating its current development and its future prospects.
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TEAM MEMBERS: Marzia Mazzonetto