Technologies, like Museums, are Social

Technologies are socially constructed. They mutate in the process of finding their social niche, and we come to understand what they "essentially" are by their cultural fit... This year a broad array of Web 2.0 applications and services in museums is being displayed at Museums and the Web. Although social computing is not the only species of Web activity we see, it is dominant for the first time. So, with the pervasive adoption of Web technologies as mechanisms for audience engagement -- and the re-situation of the museum on the Web in social application spaces controlled by others, rather than exclusively within the private preserves of museum Web sites -- museums are encountering new issues and challenges.

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