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Why Johnny Won't Read Labels
The Relevance of the Consumer Research Literature to the Visitor Studies Field: The Case of Involvement
Planning for a Future: Teaching and Training in Visitor Studies
Using Group Interviews to Target a School Visit Program: A Case Study
The Sociocultural Impact of Portraying the Past: Old Tuscon and Plimoth Planation
A View From "Outside": Research on Community Audiences
Front-End Analysis for a Traveling Exhibit at the Cincinnati Museum of Natural History
Museum Visitors and Media Science in Portugal
Field Trips and Parent Chaperones: A Study of Self-Guided School Groups at the Monterey Bay Aquarium
Enhancing the Confrontation Gallery at the Birmingham Civil Rights Institute
When Is a Label Not a Label? Labelling Animal Life As It Happens
The Rationalization of the Visitor Services Program in Ontario Provincial Parks
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