Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included
This report presents the findings from a front-end evaluation of the Draper Museum of Natural History (DMNH) that is being developed by the Buffalo Bill Historical Center (BBHC) in Cody, Wyoming. For this study, Randi Korn & Associates (RK&A) conducted focus groups and interviews to help the exhibition development team better understand the target audiences - tourists and residents - and find common ground between the content, themes, and interpretive strategy of the DMNH and its potential visitors. Data were collected in March, April, and May 2001.
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Randi Korn & Associates, Inc.Buffalo Bill Historical Center