In this article, Jacksonville State University's Stephen Bitgood and Don Thompson address the issue of how museums can appeal to multicultural audiences and assess the impact of their attempts to attract new audiences. Bitgood and Thompson outline a four-step process for addressing problems of multicultural audiences.
In this article, Don Thompson summarizes a 1993 article featured in the "Visitor Studies: Theory, Research, and Practice" journal, written by G. Donald Adams. Adams describes a project at the Henry Ford Museum and Greenfield Village, in which newly discovered historical research guided the development and marketing of the Mattox House and African-American exhibit. Adam presents seven different types of research that were conducted during the project.
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Don ThompsonVisitor Studies Association
resourceresearchProfessional Development, Conferences, and Networks
In this article, Harris Shettel, museum evaluation consultant and President of the Visitor Studies Association (1991-1993), discusses the state of the field of visitor studies and makes predictions about and recommendations for the future. This paper was part of a panel discussion, "A Look To The Future," that was scheduled as the final session of a visitor studies conference held in London.
This article highlights findings from a study conducted by researchers at Jacksonville State University that assessed group visitor behavior at four exhibits at the Anniston Museum of Natural History. Researchers studied if male and female adults behave differently at exhibits when they are with a child than when they are with another adult as well as whether or not adult behavior was consistent across different types of exhibits.
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Stephen BitgoodChifumi KitazawaAndrea CavenderKaren Nettles
In this article, Jacksonville State University's Stephen Bitgood outlines variables that influence social learning in museums. Bitgood identifies group variables, which include those that originate from the quality or number of people within the group or from the combination of variables as well as exhibit characteristics, or design features of the exhibit that play a critical role in understanding how visitor groups behave.
In this article, Barbara A. Birney of Interpretive Planning in Nuce discusses findings from a 1988 study of 12-year-old children's perceptions of their social experience in musuems and zoos. Birney found that children associated visiting museums and zoos with their parents with a lack of control over their own learning experience.
In this article, David Scott, Ph.D. provides a summary of an importance-performance appraisal of the Cleveland Metroparks Zoo in Cleveland, Ohio. The attributes selected for appraisal included a variety of service attributes.
In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When information is presented in two paragraphs, is the order of presentation important?
In domains with multiple competing goals, people face a basic challenge: How to make their strategy use flexible enough to deal with shifting circumstances without losing track of their overall objectives. This article examines how young children meet this challenge in one such domain, tic-tac-toe. Experiment 1 provides an overviews of development in the area; it indicates that children's tic-tac-toe strategies are rule based and that new rules are added one at a time. Experiment 2 demonstrates that even young children flexibly tailor their strategy use to meet shifting circumstances
The museum is a physical setting that visitors usually freely choose to enter. The physical context for all museum visits (Falk and Dierking, 1992) includes the architecture and "feel" of the building as well as the objects and exhibits on display. A significant percentage of museum research has considered how visitors respond to the physical context, at both the macrolevel of visitor pathways, orientation, and museum fatigue and the microlevel of exhibit label font size and content. As museums continually strive to communicate better with their publics, a relevant physical context concern is
Volunteer "Species Stewards" adopt one or more species of native prairie or savanna plants. On semi-monthly or more frequent visits, stewards log locations, bloom dates, and seed ripening dates, and collect seed to be used to restore additional prairie on old field sites. Additional opportunities for individual or group seed collection and sowing are provided. Buckthorn-busting is also available.
The ASPIRA Association, Inc., proposes to develop a national applicable model of community-based model to increase the number of Latino middle-school youths with adequate preparation in math and science education. Latino community-based organizations are uniquely capable of reaching youth that are often difficult to reach by non-Latino organizations. The importance of out-of-school informal science experiences for young people to reinforce their interest in science and mathematics is of interest to the National Science Foundation, and to the ASPIRA Association. However, not enough is known about what works in informal science in the Latino community and with the Latino students. The ASPIRA Association is requesting support from the National Science Foundation to undertake a project to answer the following question: How can informal science programs have a greater impact on Latino middle school youth in science and mathematics? The perceived benefits of the project are: Identification of exemplary informal science education efforts undertaken by organizations in working with Latino youths. Identification of effective curriculum models in informal science education for reaching Latino youths. Identification of characteristics of successful programs. Encouraging partnerships among CBOs, educators, schools and family. Identification of supplemental resources for supporting informal science education programs. ASPIRA is the only national nonprofit organization devoted to serving Puerto Rican and other Latino youth through leadership development and education. With a thirty-one year old track record of proven effectiveness, ASPIRA's work with Latino youths is based on the belief that all youths can succeed.