The Science Museum of Minnesota is requesting $279,577, of a total budget of $339,074, to plan and conduct a four-day international conference exploring issues, current practices and future directions related to furthering public understanding of current research in science and technology. The conference will bring together leading museum professionals, scientific researchers, science journalists, television producers, web developers and others who are already engaged in preliminary work for such an effort and who stand to learn from each other's experiences. The conference will center on the role of museums in informing the public about research, but will include representatives from other media and institutions crucial to its success. The specific goals of the conference are to: Explore challenges and barriers that hinder the development of public understanding of research programs. Identify "best practices" and promising models, tools and technologies for presenting current research to the public. Develop partnership strategies for creating public understanding of research program collaborations across the museum, media and research communities. Identify strategies for selecting significant research stories that are relevant to the public. Develop funding strategies and operational approaches that help sustain a consistent public understanding of research effort. The project will be under the direction of David Chittenden, Vice President for Education at the Science Museum of Minnesota. Advisors to the project include: Carol Lynn Alpert, Museum of Science, Boston; John Beatty, Distinguished Teaching Professor, University of Minnesota; Graham Farmelo, Head of Science Communications, Science Museum of London; Richard Hudson, Twin Cities Public Television, St. Paul; Ken Keller, Hubert H. Humphrey Institute of Public Affairs, University of Minnesota; Rob Semper, The Exploratorium; David Ucko, Koshland Science Center and Science Outreach, National Academy of Sciences; and Bonnie VanDorn, Executive Director, Association of Science-Technology Centers.
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TEAM MEMBERS:
David ChittendenAnne HornickelDonald Pohlman
The University of California, Berkeley is developing "Windows on Research," a two-year experimental exhibit project at the Lawrence Hall of Science focused on engaging and informing the public about current scientific research. The project will develop and evaluate different media to translate the leading edge of nanotechnology research for the science center audience by featuring live demonstrations and presentations, physical- and technology-based exhibits, and Internet-based exhibits. Formative evaluation of all products, including ongoing public focus groups and surveys, will be used to establish which of the several media, alone or combined, work best to communicate research content. The project team also is developing new assessment tools to test usability and effectiveness of the artificial intelligence and technology-based components in conveying content. The results of this prototype effort to present ongoing research in a museum setting will be disseminated to the informal science education field. The PI, Marco Molinaro, and the team from the Lawrence Hall of Science will work closely with scientists representing research in a number of nanotechnology fields. These scientists bring expertise in the areas of materials science, chemistry, education, bioengineering, mechanical engineering, molecular and cell biology, geochronology and isotope geochemistry, and psychology.
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TEAM MEMBERS:
Marco MolinaroUniversity of California-BerkeleyDarrell Porcello
Twin Cities Public Television, in association with Red Hill Studios, is producing and disseminating an Exploring Time television special and associated outreach material. The project will augment and leverage the Exploring Time traveling exhibit now being developed by the Science Museum of Minnesota (NSF grant #99-01919). The goal of both the exhibit and the television special is to increase the public's understanding of our world by revealing the unseen world of natural change -- the multitude of changes that are occurring in the present but at rates too slow or too fast to be seen. The television special will provide visual explorations of changes that take place over a vast range of timescales -- from billionths of seconds to billions of years. The television series and exhibit will be supplemented by a range of materials. Both low- and high-bandwidth, web-based material will be available and a teacher's guide will be developed for middle school classrooms. A "Time Explorers Toolkit" will be available to both formal and informal learners. This CD-ROM includes detailed, step-by-step instructions on how to create time-lapse movies. The project also will coordinate outreach with the Community Technology Centers Network, the organization that supports technology centers that serve individuals from underrepresented and low-income groups.
EarthTalk Incorporated is producing and distributing 282 "Edge of Discovery" radio programs. Each of the 90-second programs will explore an area of on-going research and will feature "actualities" or recorded voices of scientists explaining their work. The programs will be carried on 700+ public and commercial radio stations. The broadcast programs will be supplemented by an "Edge of Discovery" web presence that will contain the radio programs themselves plus a "More Info" section for each program that includes references to printed articles and links to other web sites on the day's topic as well as supplementary background material such as transcripts of interviews with scientists. The "Edge of Discovery" web page also will feature a "Meet the Scientists" section in which a new scientist will be profiled each month, and it will feature live online "chats" with scientists six times each year. The producers/hosts for the series are Deborah Byrd and Joel Block who created, produced and hosted the highly successful radio series Earth and Sky. The Senior Producer is Marc Airhart who will be primary liaison with the team of researchers and writers. Review of all material developed for the projected will be done by the project's review committee of 95 scientists.
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TEAM MEMBERS:
Deborah ByrdWilliam BrittonMarc AirhartBarbara Flagg
Cornell University will develop "Citizens' Science Online." This project will use the Internet to develop ways of allowing citizens, at any level of prior sophistication, to participate in science by gathering data that will contribute to an understanding of the population biology of birds and for managing the natural ecosystems these birds inhabit. The program has five components: (1) software, user interfaces and background resources on an Internet-based program that is accessible to any North American participant; (2) nine existing citizen-science projects will be modified to make online data entry more accurate, to make participation more user-friendly and to facilitate feedback of results to the participants and public; (3) an extensive library of online support materials and tutorials, including photos, audioclips of vocalizations, maps and other information; (4) integration of all of these Internet-based projects and information via a comprehensive Web portal, Citizen Science Online; and (5) testing and modifying of the interactive database tools through partnerships with other organizations.
The Self-Reliance Foundation (SRF) will implement a comprehensive three-year project that provides Hispanics with greater access to science resources and increases their participation in informal science activities. The Hispanic National Community Science Festivals Project makes optimal use of radio and print media, as well as the Internet, to deliver much-needed services to the families in their homes and communities. First, the SRF will partner with the Hispanic Radio Network (HRN) and the Hispanic Broadcasting Corporation (HBC) to reach major Hispanic markets in Los Angeles, Miami, Chicago, Dallas and Yakima, Washington. A community coalition, including members of the radio station, community organizations and science centers, will be created in each of the targeted locales to plan events and support the project. Radio broadcasts will include information on community science festivals organized by science centers in these cities. Daily science radio capsules will also be developed, produced and distributed nationwide. Topics for radio capsules will include parental involvement and participation in informal science activities, and pathways to science careers. The Self-Reliance Foundation will serve as a clearing-house for community science resources by establishing an 800 number-hotline and bilingual Internet site with referral information on science opportunities within the community. It is anticipated that the festivals alone will reach 100,000-200,000 visitors per weekend, while broadcasts have the potential to reach the majority of the U.S. Hispanic population of 32 million people.
The Maryland Science Center is developing a large format film project on the inner workings of the human body. The film, to be produced in collaboration with the British Broadcasting Corporation (BBC), SDA of Canada, and the Science Museum of London, will focus on the daily activities of the human body -- the simple yet astonishing things that happen throughout one's body on a single day. Emphasis will be placed on such everyday events as hearing, sneezing, eating, healing, crawling and seeing. It will be complemented by a range of ancillary educational materials including teachers' guides, a web site, and a small exhibit for placement in theater lobbies. The co-Executive Producers for the project are James O'Leary and Greg Andorfer, both from the Maryland Science Center; Richard Dale from the British Broadcasting System; Alison Roden from the Science Museum of London; and Andre Picard of SDA Productions. Michael Ackerman, Assistant Director for High Performance Computing and Communications at the National Library of Medicine of the NIH, and Lord Robert Winston, Professor of Reproductive Medicine at London's Imperial College, will be the project's principal advisors. Other advisors include: Harry Chugani, Neurochemistry, Henry Ford Hospital, Detroit; Susan Greenfield, Neuropharmacology, Oxford University, London; Chris Firth, Wellcome Institute of Cognitive Neurology, London; Michael Preece, Institute of Child Health, University College, London; John B. West, School of Medicine, University of California, San Diego; and Scott Frazer, Head of Biological Imaging, California Institute of Technology, Pasadena.
ScienCentral, Inc. is producing and distributing one two-minute television science story per week based on NOVA, the long-format PBS science series. Each segment will be produced using footage from the award-winning NOVA series as well as original and archival footage. They will be distributed by ABC News to its 200+ local affiliates for their use in their newscasts that run throughout the day. NOVA Minutes also will be integrated into WGBH NOVA's extensive web and outreach materials. All NOVA Minutes will contain the following: A sentence stating: "As reported (or explored) by PBS NOVA" A lower third notification of footage from PBS NOVA. 30 - 80 seconds of WGBH footage 30 or more seconds of non-WGBH footage A PBS NOVA branded element with a graphic, animation, or video that is integral to the story. Two versions, with/and without pre-recorded voice over (both have interview, natural sound) A script with a list and cures for lower-third supertitle of names, institutions and footage sources for stations to use in their own graphic style. The script will include a line for the news anchor to read that states "Watch PBS NOVA for more information." A catalogue number and ScienCentral copyright notice.
MacGillivray Freeman Films is producing and distributing "Greek Odyssey," a large-format film presenting archaeology as a sophisticated, precise science that utilizes highly advanced technologies to reconstruct the past. The film will examine research in Athens, the Greek islands and beneath the Aegean Sea where archaeologists, geophysicists and conservationists collaborate to solve and record the mysteries of ancient civilizations. Audiences will discover the process and importance of scientific research to our understanding of Greece's past and its extraordinary influence on our world today. Outreach will include a Museum Resource Guide, Family Fun Sheet, Teacher's Guide, Website and a Scientist Speaker Series. Greg MacGillivray will serve as Co-Producer/Director/Director of Photography, Alec Lorimore will be Co-Producer, and Stephen Judson will be the film editor. The Lead Science Advisor is Mark Rose, a member of the Archaeological Institute of America and Managing Editor of Archaeology magazine. Science advisors include: George Bass, Institute of Nautical Archaeology, Texas A & M University; Sandy MacGillivray, Co-Director of Palaikastro excavations on Crete; and Floyd McCoy, Department of Geology and Geophysics, University of Hawaii.
Screenscope, Inc. is producing three annual "state of the environment" reports. The reports will consist of a yearly, ninety-minute, prime-time public television program and an extensive outreach initiative to engage families and the public in a variety of educational activities. The television programs will: Present an up-to-date "state of the environment" assessment of ecosystem performance and human health; Feature the year's most important environmental incidents; Highlight the year's most cutting-edge scientific breakthroughs and research dealing with environmental issues; Focus on community programs that have helped improve the quality of the environment over the past year. The outreach initiative will include: A Citizen Science Project with strong emphasis on family participation; Neighborhood workshops and coalitions organized by local PBS stations in association with the American Association for Advancement of Science and the World Resources Institute; An interactive web component including real-time environmental satellite data and visualizations; Local and national media events featuring the yearly release of a "State of the Environment" report; Partnerships will be developed with environmental organizations to help promote and implement the initiative's informal education activities. The project will be under the direction of Marilyn and Hal Weiner with the television programs being produced by their company, Screenscope. Anthony Janetos, Vice President and Chief of Programs at the World Resources Institute will have oversight responsibility for the science information presented in the Annual Report. Project advisors include: Bonnie Cohen, former Under Secretary of State for Management and Board member of CARE; Chet Cooper, former Deputy Director, Emerging Technologies, Battelle/Pacific Northwest National Laboratory; Robert Fri, Senior Fellow Emeritus at Resources for the Future and former Director of the National Museum of Natural History; Edward Frieman, Director Emeritus at of the Scripps Institution of Oceanography and Vice Chancellor of the University of California; Nay Htun, Dean of the University of Peace and former Assistant Secretary-General, United Nations Development Programme; Thomas Lovejoy, Science Advisor to the World Bank and the UN Foundation; Jessica Tuchman Mathews, President of the Carnegie Endowment for International Peace; Per Pinstrup-Andersen, Director-General, International Food Policy Research Institute; Maurice Strong, Chairman, Earth council and former Secretary-General of the United Nations Earth Summit in Rio de Janeiro. There also will be science advisors for each of the individual episodes.
The long-running and highly successful National Public Radio series "Science Friday" is venturing in new directions. Given that basic research underlies all of the technological advances influencing our world and that tax dollars pay for that research, the public needs to be informed about the basics of research. To address this need for public education, "Science Friday" will examine the importance of research as a theme underlying all science and technology changes by: Finding the research roots at the bottom of each story; Exploring the cooperation among corporations, private institutions, and research foundations and illuminating how each plays a role in the research process; Following the research "bumps" along the road to illustrate that research success depends upon failures -- not all research produces positive results; Illuminating the barriers to successful research; Helping listeners understand the thought process of researchers; Scaling the "ivory tower" by enabling listeners to question and talk directly with researchers; and Helping listeners understand the role of basic research in policy-making. Ira Flatow, the host, will take "Science Friday" on the road and produce programs in Oklahoma, Iowa, Michigan, Massachusetts, Arizona and other locations. He also will visit schools and universities and will speak at public events. NPR also will reactivate the "Science Friday Kids Connection" which will take each week's program and its guest scientists directly into classrooms across the country.
The ZOOM children's television series, which reaches over 5.4 million children each week, teaches viewers the scientific processes as well as delivering science and mathematics content. The outreach materials and activities provide viewers with opportunities to explore, experiment and share their creativity. WGBH is requesting $1,303,776 of a total budget of $3,977,936 to produce 20 new shows for the ZOOM series. There also will be a new ZOOM campaign, the ZOOMsci Club, which will provide a unique way for kids to deepen their science and math knowledge while engaged in ZOOM's hands-on activities. The campaign includes: the new television programs, new print materials and outreach activities, and a new area of the ZOOM website that includes an on-line forum for kids to share results of their experimentation. ZOOM has been chosen by PBS as the first children's "local/national" show. This PBS initiative capitalizes on the strength of local public television stations and provides the opportunity for stations to customize ZOOM to serve the needs of their local markets. The stations can produce and insert segments that honor local kids for their volunteer activities and feature local kids answering questions. Stations also can localize outreach activities, producing their own local ZOOM websites and launching ZOOM Into Action campaigns to motivate kids to volunteer.