Award-winning Scholastic Productions, Inc. proposes to produce 39 fully animated, half hour television programs, based on the successful children's science book series, The Magic School Bus. We are seeking funding for the initial three seasons (13 episodes per season) which will be produced over a four year period. Designed as an informal science education series for PBS, it is targeted primarily for 6-9 year-olds, with special attention given to reaching girls and minority children. The series has clear science pedagogical goals: 1) to motivate children to further science study, 2) to present science facts, concepts and systems, and 3) to inspire positive attitudes towards science and education for students and teachers. Throughout the production, audience research and field testing will ensure that the programming is effectively meeting these goals. The series features a remarkable teacher, Ms. Frizzle, who takes her class on equally remarkable field trips. While other teachers may go to a museum, Ms. Frizzle leads her class onto a yellow school bus that shrinks (along with its students) to the size of a cell to journey through the human body, rocket into outer space, or travel into the eye of a hurricane. Thus, the series makes science tangible and relatable for an audience of children who are still concrete thinkers. We will create a broad outreach program, utilizing the publishing and distribution resources of Scholastic Productions' parent company, Scholastic Inc., (the largest publisher of children's materials in the English-speaking world), and other targeted organizations. Through viewer guides, series publicity and promotion, magazine editorials, community and after-school programs, we expect to reach a large and culturally diverse audience, including minorities frequently not served by PBS.
Prism Productions will manage a transition to economic independence for the "How About..." science news insert series featuring science journalist Don Herbert. "How About..." has for a decade provided science new inserts for local commercial news broadcasts around the country, supported by NSF and the General Motors Corporation. The series airs regularly on more than 140 commercial television stations in markets representing 70% of american households. In an effort to establish independence and a self-sustaining economic base, the proposers will redesign the series to accommodate recent trends in local news broadcasting, develop a mix of 90 second and 3-4 minute feature segments, and seek corporate sponsors for the series, newly titled "Correspondent Science News." The new package will be offered to stations on a barter basis. This award-winning series has reached many households in the country with accurate and professional science reporting. With the conclusion of NSF support after an extended period, this award will maximize the opportunity for independent continuation of the series.
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TEAM MEMBERS:
Donald HerbertNorma HerbertRonald A. Silverman
EINSTEIN is a series of three prime time television programs to be shown nationally on the Public Broadcasting Service (PBS). The series will present a scientific biography of Albert Einstein. The series will treat the life of Albert Einstein on several levels. The central narative thread will trace the development and impact of Einstein's work in physics. The three programs will examine Einstein's impact beyond physics -- as a muse for the arts; a dissident voice in politics; a moral sensibility; ultimately as the greatest public symbol of scientific accomplishment. With original texts (including newly identified documents from the Einstein archives), historical footage, interviews, documentary sequences, the most sophisticated computer animation available, and other techniques as appropriate, EINSTEIN will present to its audience a unique picture of the role of Albert Einstein in the making of the modern world. Beyond its broadcast in 1992, the series also will receive wide educational distribution in secondary schools and colleges and a large foreign audience.
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TEAM MEMBERS:
Paula ApsellThomas LevensonBarbara Flagg
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
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TEAM MEMBERS:
Emily Swenson
resourceprojectProfessional Development, Conferences, and Networks
This project is to host a conference, "Future Direction of Informal Science Education", for project directors of NSF- funded informal science education projects. The purpose will be to: promote communication, networking and collaboration; address common problems; discuss strategies for areas of concern; design future roles of projects for informal science education. Themes for the conference will be serving underrepresented audiences, linkages with formal education and citywide systemic change, and assessing the impact of informal science education project.
The Science Museum of Minnesota will develop a series of "experiment benches" that are to be an unique feature of "labworks," a major new hall of physical science and technology. The small bench-top laboratory exhibits will allow visitors to create their own experiments and to become informally but directly involved in the experimental process. The target audience is junior highschool students, especially those who come as individuals and who are repeat visitors. Selected students will be trained as interns and will be paid to act as mentors for visitors. The project will include a published report, "a recipe book" for dissemination, and a subsequent conference of exhibit developers from other science museums.
This 1 1/2 hour documentary film portrays the famous anthropologist's life history, her work, and her audience against the background of 20th century American history. The proposed work, a blend of never-before-seen archival footage and stills, on-location footage, live interviews, and three newly created impressionistic vignettes, is intended for general and scholarly audiences. It is based completely upon original historical research.
The Ann Arbor Hands-On Museum proposes to design and construct a traveling exhibit on energy. The proposed exhibit will have two goals: one, to produce an imaginative exhibit that will stimulate interest and cognitive growth in understanding about geometry; two, to develop a related education program that will reach out to underserved audiences in Michigan and beyond, including minorities, children and citizens who live far from science centers, and audiences of small- and medium-sized science centers and children's museums in the state.
The St. Louis Science Center plans to design and develop a 2400-square-foot permanent exhibit dealing with the fields of cellular and molecular biology, including biotechnology and genetic engineering. The primary goal of the exhibit is to affect the attitudes of millions of visitors, with the secondary goal being to serve as a model for other science museums and science centers.
The museum of Science proposes to travel a 3,000 square foot exhibit entitled "Bogs". The exhibit will introduce a poorly understood habitat, acidic wetlands, in an interdisciplinary way. the peculiar physical features of bogs has led to a popular view of them as fearful and unhealthy places. This view has led in turn, to their destruction. To show the value of bogs, the exhibit will display their unique natural history. In addition, the exhibit will explore the relationship between people and bogs in modern and pre-historic times. in Europe and in North America. The exhibit will debut at the Museum of Science, and then tour to other museums in North America.
This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
This report presents the results of a front-end evaluation for the upcoming exhibit entitled, "Electric Space: The Sun-Earth Environment" at the National Air and Space Museum. Front-end evaluation is often conducted to provide exhibit planners with information about their audience during the planning stages of an exhibit. This front-end evaluation was designed to determine visitors' familiarity with, knowledge of, and misconceptions about the make-up of space between the sun and the earth.
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TEAM MEMBERS:
Randi Korn & Associates, Inc.National Air and Space Museum