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resource project Media and Technology
WGBH Boston and its NOVA production group will produce a series of eight one hour television programs titled "Life: Cracking the Code". The series will cover recent advances in molecular biology, the record of personal quest and achievement of many of the biologists who have contributed to these advances, the social costs and benefits that have resulted and the ethical questions that new knowledge and new abilities in biology have generated. Individual programs will include "The Language of Life" on the discovery of DNA's role in molecular biology, "Molecular Machines" on proteins; "Designing the World to Order" on practical consequences of the new biology, "When Cells Rebel" on the processes involved in cancer, and "Between Self and Other" on the immune function. The series will be produced for prime time PBS evening broadcast to an audience of more than twelve million individuals by a co- production by the NOVA science unit at WGBH and the Chedd-Angier Production Company. Scientific advice and consulting will be provided by Harvard's Whitehead Institute for Biomedical Research and a project advisory committee composed of seven distinguished scholars chaired by Prof. David Baltimore. The series production budget will be approximately $ 4.2 million. This new science series on DNA, molecular biology and its new technologies will cover one of the great intellectual achievements of our time. It will provide timely information about an area of scientific discovery that is rapidly transforming many aspects of our life. The series will, in addition, document the rich recent history of molecular biology with the participation of many of the original researchers who are still alive and active in their fields.
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TEAM MEMBERS: Paula Apsell Graham Chedd
resource project Public Programs
The Franklin Institute Science Museum will, over a three year period, develop a regional Girl Scout leader training programthat provides science education experiences for Girl Scouts. The Girl Scout Council of Greater Philadelphia and the Washington Rock, NJ Council will be primary partners and the source of volunteer leaders and the target audience of member girls. Science Education kits will be developed and tested for Brownies and Juniors, training materials for staff trainers and volunteer leaders developed, leaders trained, and several post.training support mechanisms developed. Program materials are designed for continued use by the Girl Scouts; more than 2,000 leaders will be trained and 20,000 girls will participate in project activities during the three year period. This project is directed at the substantial under representation of women in many science and engineering fields by working with girls in informal settings to overcome patterns of science and mathematics avoidance. Replication and dissemination will be undertaken both within the Girl Scout Council system and among museums, youth organizations, and other informal educators. The proposers are contributing nearly $250,000 in resources to the project; NSF support will be 55% of the project total.
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TEAM MEMBERS: Dale McCreedy
resource project Professional Development, Conferences, and Networks
The Council for the Advancement of Science Writers (CASW), a nonprofit organization of scientists and science writers, will provide an additional four years of New Horizons In Science briefings for science reporters and editors. These annual briefings, which have been conducted since 1963, bring together leading researchers in the most active areas of science and engineering with science journalists to educate journalists about the latest developments in scientific discovery and inquiry, and to allow the two groups to interact with each other to discuss common aspects of the public understanding of science. Each year, the CASW Briefings engage more than a hundred science journalists from around the country with more than a dozen speakers reflecting as many fields of scientific discovery. The activities cover all fields of science and engineering and are carefully constructed to reflect a variety of points of view within disciplines. This standard award for three years will allow CASW to develop independent long.term funding for the series. Evaluation and marketing studies will take place in each of the next four years. More than $100,000 in additional project support will be provided by the CASW and other New Horizons sponsors.
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TEAM MEMBERS: William Cromie
resource project Exhibitions
The Florida Museum of Natural History proposes to prepare two versions of a traveling exhibit in the context of the Columbus Quincentennary. The purposes of the exhibit are to show the natural history of the Caribbean at the time when Columbus arrived and to describe the rapid modification of those natural environments for European economic gain. The exhibit will manifest two components, both of which will travel to other museums. One exhibit of approximately 3000 square feet will originate at the Florida Museum of Natural History and then will move to eight other museums around the country. Another exhibit of about 1000 square feet will travel to a different series of smaller museums, libraries and college galleries.
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TEAM MEMBERS: Charlotte Porter
resource project Exhibitions
The Science Museum of Minnesota proposes to create a national traveling exhibit on grizzly and black bears. Marked by an interdisciplinary approach that will address scientific, ethical, social, and economic issues, the exhibit will deal with research on bear biology, historical ecology, habitat destruction, declining populations, myths and bear encounters. The project will combine objects and specimens, research findings, interactive displays, film and video, and interpretive programs. Because it will travel to a number of other museums, the exhibit promises to serve a wide audience number at least two million people.
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TEAM MEMBERS: Curtis Hadland
resource project Media and Technology
With support from the National Science Foundation (NSF), National Public Radio (NPR) will provide five years of operation of NPR's Science Unit to provide science and technology news and information on NPR's MORNING EDITION, ALL THINGS CONSIDERED, and WEEKEND EDITION shows. Prior NSF support has allowed NPR to create stable, sustained in-depth science coverage on the national network of 335 local public radio stations. More than 9,000,000 people a month, or 2.5% of the U.S. population each week, listen to NPR's news magazines. Science coverage includes 400-500 science stories each year. NPR's News and Information Service is widely acclaimed; awards have included the Alfred I. DuPont Columbia University Journalism Award, and the Science Unit's staff's Westinghouse-AAAS Science Journalism Award and the National Association of Science Writers' Science in Society Award. With this five year award, NPR will consolidate the gains that have been made, continuing to provide the coverage that has earned their reputation, while moving towards financial independence from NSF. A FY87 30 month award of $574,449 and, subject to the availability of funds, following 12 month awards of $240,698 in FY89, $210,939 in FY90, and $180,623 in FY91 are recommended.
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TEAM MEMBERS: William Buzenberg
resource project Media and Technology
Prism Productions will manage a transition to economic independence for the "How About..." science news insert series featuring science journalist Don Herbert. "How About..." has for a decade provided science new inserts for local commercial news broadcasts around the country, supported by NSF and the General Motors Corporation. The series airs regularly on more than 140 commercial television stations in markets representing 70% of american households. In an effort to establish independence and a self-sustaining economic base, the proposers will redesign the series to accommodate recent trends in local news broadcasting, develop a mix of 90 second and 3-4 minute feature segments, and seek corporate sponsors for the series, newly titled "Correspondent Science News." The new package will be offered to stations on a barter basis. This award-winning series has reached many households in the country with accurate and professional science reporting. With the conclusion of NSF support after an extended period, this award will maximize the opportunity for independent continuation of the series.
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TEAM MEMBERS: Donald Herbert Norma Herbert Ronald A. Silverman
resource project Media and Technology
"3-2-1 Contact," the nationally broadcast award winning children's public television science series, has been reaching children aged 8-12 with daily half hour science programming since 1980 with support from both the National Science Foundation and the U. S. Department of Education. In seven seasons of production, CTW has produced 225 regular and two special shows, generating an estimated 633 million viewings by the target audience and more than 1.66 billion viewings by viewers of all ages. With completion of primary show production, the series will begin repeat broadcasts in the fall of 1989 drawn from the library of existing programs. This final award will support continued broadcast of the series and insure the widest possible distribution and utilization of "3-2-1 Contact." CTW will implement a Transition Plan to sustain series broadcast, establish series access as a VCR based science resource, and insure permanent access for teachers, schools, and out of school resources to the "3-2-1 Contact" program library. Broadcast activities will include supporting a portion of the costs of residuals for rebroadcast for a five year period, production of five "3-2-1 Contact EXTRAS" -- single topic half hour specials with high visibility -- and encouraging increased off air taping of the series by teachers. Support for school use of the series will be strengthened with the development and distribution of topic indexing software and teacher guides, the creation of short "3-2-1 Contact" segments specifically tailored to the classroom needs of teachers and a series blockfeed to schools to create a permanent archive of shows. Community outreach partnerships will be strengthened and home video opportunities explored as well. This five year award will allow millions of American children the continued opportunity to view science programming after school on a regular basis, and will assist their teachers in making effective use of "3-2-1 Contact" program materials in classroom settings.
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TEAM MEMBERS: Emily Swenson
resource project Public Programs
The Science Museum of Minnesota will develop a series of "experiment benches" that are to be an unique feature of "labworks," a major new hall of physical science and technology. The small bench-top laboratory exhibits will allow visitors to create their own experiments and to become informally but directly involved in the experimental process. The target audience is junior highschool students, especially those who come as individuals and who are repeat visitors. Selected students will be trained as interns and will be paid to act as mentors for visitors. The project will include a published report, "a recipe book" for dissemination, and a subsequent conference of exhibit developers from other science museums.
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TEAM MEMBERS: J Newlin
resource project Exhibitions
The Museum of Northern Arizona proposes to initiate a two-part project in natural-science education on the Colorado Plateau, with a strong focus on the Native Americans of the region, and especially their children. The project involves, one, the installation of modern geology and biology exhibits that are highly relevant for understanding the natural history of an important area and, two, the development of two closely associated new educational outreach programs, one based on well designed kits for school use and the other involving the training of teachers in the use of those kits.
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TEAM MEMBERS: Michael Morales
resource project Exhibitions
Ohio's Center of Science and Industry (COSI) in Columbus, Ohio, in association with the Pacific Science Center in Seattle, WA. and the Battelle Memorial Institute will create and circulate a 4,000 square foot traveling exhibition, "Mission to Mars." Interactive exhibit units will be organized into a spacecraft mission simulator. Visitors in teams will run a scientific mission to the planet Mars. Exhibits and simulation activities will cover basic and applied science and mathematics topics appropriate for middle to high school students and family audiences. Educational materials for school use will accompany the exhibition. COSI has a strong reputation for interactive science exhibitions. Their widely acclaimed "Science of Sports" exhibition will be seen in more than 15 cities. The Pacific Science Center has a similar reputation for educational exhibitions and related materials development. Their educational materials on dinosaurs have been widely used by other museums. The Battelle Memorial Institute is a world- renowned research and applied science organization. "Mission to Mars" is supported by commitments from thirteen of America's leading science museums and a major award from Apple Computer Company. The project team will deliver a timely exhibition that will be both engaging and challenging, rich with scientific detail while still appealing to family audiences. "Mission to Mars" will travel to 13 cities on a three year tour, reaching an estimated three to five million people. NSF's 43% of the project cost will be leveraged by more than $878,000 in contributions from the originating institutions, from the displaying museums and from Apple.
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TEAM MEMBERS: Charles O'Connor Joseph Wisne Michael Stanley
resource project Public Programs
The Thames Science Center collaborative with the resources of the Smithsonian Astrophysical Observatory, Wesleyan University and the National Air and Space Museum will design and develop the project, "Shoot For the Moon." This science education project will capitalize on the attraction, familiarity and proximity of the moon using it as a basis to enrich and supplement the eight and ninth grade physical science curriculum. Ten classroom units, complimentary experiments and demonstrations will be developed. "Moonwatch" software and audio visual materials, including an instructional videotape and a multi.image presentation will accompany the units. Sixteen teachers and museum educators will participate in the training, evaluation and testing as the project is integratedinto the curriculum of twelve schools and four museums. The project is designed to be replicated in schools and science centers in different geographical locations nationally. The site for development and testing will be the Thames Science Center, a regional science museum in eastern Connecticut. The science center offers formal science enrichment programs and tours for students and teacher professional development programs throughout the region.
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TEAM MEMBERS: Jane Holdsworth William Gill