This is a study of the writing styles appropriate for describing science and nature television programs, thereby making them accessible to visually impaired audiences, and to access the audience's needs and preferences for science and nature programs.
WQED/Pittsburgh plans to produce SPACE AGE, a major eight-hour prime time PBS television series on space sciences for airing in 1992, coinciding with the Columbus Quincentennial Celebration and the inauguration of the International Space Year (ISY). Produced in association with the National Academy of Sciences, the $7.2 million series will comprehensively document the extensive influence of space activity from scientific, technological, economic and social perspectives. International co-operation and co- production support from several nations will insure that topics are treated globally, rather than nationally. WQED will develop collateral educational materials and a trade book for popular audiences; eight years of off air taping rights for pre-college teachers will be provided. The series should be viewed by more than seven to twelve million viewers on 320 PBS stations. NSF support will amount to approximately 9% of the $7.2 million project total.
The daily radio series EARTH AND SKY began airing nationally on September 30, 1991. It consists of 2-minute programs about Earth science and astronomy. Produced in association with the American Geophysical Union, it is designed for people of all ages. Its aim is to make science accessible and interesting to millions whose common bond is that they happen to be listening to the radio. On February 1, 1992, the series was airing on 63 commercial and public radio stations, which had paid for it, and the number of stations was growing. Producers and hosts Deborah Byrd and Joel Block were responsible for 5,000 daily programs in the award- winning STAR DATE radio series. Partial support is requested for the production, distribution and promotion of 780 programs in the EARTH AND SKY series. The goal for the grant period is to acquire a large listening audience via heavy promotion. After three years, EARTH AND SKY will be self-supporting on 371 stations, more stations than for any previous series of this king.
COSMIC VOYAGE will be the first film in IMAX to survey the whole universe. Its main objective is to convey to a broad museum audience the enormous range of space and time scales spanned by the universe, and to locate our familiar human place in this context. The film's centerpiece will be a continuous "cosmic zoom" extending from the largest observable structure of the universe down to the subnuclear realm, a guided tour across some 42 orders of magnitude. This will be followed by a similar excursion through the dimension of time, from the first instant of the Big Bang to the present day some 15 billion years later. The film will take special care to explain the utility and importance of "orders of magnitude". It will indicate the observational basis underlying our description of the physical world. The narrative will emphasize the continuity as well as the open- ended nature of the scientific enterprise over a wide range of disciplines (cosmology, high-energy physics, astronomy, geology, chemistry and biology), and it will integrate the whole into a coherent picture of the universe. COSMIC VOYAGE will communicate this material in ways that are scientifically accurate and instructive, as well as visually absorbing and entertaining. The overall aim is to produce an unparalleled film about the universe that is both beautiful and powerful.
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TEAM MEMBERS:
Bayley SilleckJeffrey MarvinSteven SoterEric ChalssonMartin Harwit
WHALES, SHARKS & THINGS IN THE DARK - A 70MM IMAX FILM is the first science museum and aquarium film in the 70MM large-screen format to present the diversity of life in the oceans in a science context. Through a unique collaboration of a national environmental education group, a leading non-profit science center, and with the co-operation of a federal agency, the project's main objective is to convey to a general and school- age audience a view of the richness and range of life in the underwater realm -- from the deep sea creatures to whales and sharks and other marine life. Narratively, the film will proceed through the water column and selected food webs, showing the relationships in the complex skein of life--including human. The audience will be guided by explorers and role-model scientists, such as Dr. Sylvia Earle, an enthusiastic and well- known oceanographer, and three other sets of characters involved in marine science and exploration. The content will highlight a range of scientific disciplines, including marine biology, engineering, geology, physics, and oceanography, and it will shed light on the entire study of the oceans as a career path, and as an area for further investigation. Accompanied by a educational package delivered and supported by all three groups, this film will have wide impact, reaching a projected 8 million U.S. viewers within two years.
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TEAM MEMBERS:
Christopher PalmerDavid ClarkLeighton TaylorPaul Hanle
The California Academy of Sciences produces a science news radio feature "EARTHNEWS" which has aired daily on twelve radio stations in California for nine years. "EARTHNEWS" is a background to regular news and provides in-depth interpretation of science and environmental events to assist the public in understanding what they hear or read. In response to a very large volume of mail from listeners, a quarterly newsletter was created four years ago to announce program schedules, enhance the information presented on the radio, and offer scientists and teachers a written forum for sharing ideas. Positive response from the listening audience suggests that this feature has tremendous potential for reaching a broad national audience. The Columbia Broadcasting System has agreed to air three 60-second "EARTHNEWS" features each week and to distribute these features nationwide via satellite. A total of 156 features will be produced annually, each reaching an estimated national audience of twelve to fifteen million people. The California Academy of Sciences is requesting funding for program research and production to develop this national radio program and to continue production of the newsletter.
The excitement of astrophysical research and discovery is brought into the high school science and mathematics classes through a flexible set of student activities and projects on variable stars. The project includes a computerized database, of 400,000 measurements of brightness of 150 variable stars in five constellations over 25 years, from which students can deduce properties, processes, and evolution of these stars. Students can make additional measurements and discoveries from carefully selected time sequences of 125 35mm slides or from actual measurements from the night sky. A comprehensive student manual and instructional videos make the materials self-contained and easy to use. The teacher manual enables the instructor to adapt the materials to skills, objectives and local curricula. The material can be used in a variety of contexts: traditional mathematics and science classes at both the high school and college level, independent projects, summer institutes, and community science clubs. The material will be field tested in classes and refined through workshops with teachers. A newsletter and a video about amateur astronomers is planned.
The Hansen Planetarium proposes the creation, writing, and production of a 50-minute star theater program, From The Earth To The Stars, and educational chart aimed at informally educating over a million individuals regarding the exploration of our planet, the planets of our solar system, and the stars beyond. The further production of three interactive exhibits is planned to accompany the program. This program will be marketed and distributed at a nominal charge to 250 national planetariums, with 50 additional production packets planned for loan. In this fashion, top-quality, accurate, and timely science education can be guaranteed to a large selection of audiences. In America today there is growing awareness and concern surrounding the serious deficit our society will soon experience in the fields of science and technology. The Hansen Planetarium's goal is to stimulate learning and interest in astronomy and other sciences for students of all ages across the country. Exploration is, perhaps, the human activity in western culture which can most provoke debate, excite intense interest and stimulate scientific and cultural growth. The utilization of expert consultants, in conjunction with Hansen Planetarium staff, will insure this program presents the most current information available about the past, present, and future of exploration. Its interactive format is designed to stimulate a proactive approach to problem solution on the part of the audience as a stimulus to the learning process. The star show format, with its dynamic special effects, will enhance the learning of science in America today.
The American Museum of Natural History and the Environmental Defense Fund will produce a major exhibition on global warming. The prospect of global warming is viewed by many with increasing attention and concern, but conflicting reports have resulted in public confusion about predictions of climate change. Thus, a need exists for education on this timely subject, particularly in the direct and vivid way that only an exhibition provides. Wide-spread awareness of the significance of potential climate change will lead to making informed decisions and taking necessary actions regarding this complex and serious problem. Visitors will learn about the forces that drive climate change, the sources and properties of greenhouse gases, how scientists study climate, and debates on the accuracy of global warming predictions. The exhibition will also focus on potential environmental, social, and economic consequences of global warming and what choices individuals and nations can make to reduce emissions of greenhouse gases. Visitors will be able to explore these topics in depth and integrate the information with personal experience. The exhibition will present scientific data objectively, clearly distinguishing between what is known and what is predicted. The American Museum and EDF will produce scientific symposia, educational programs, and publications for greater outreach to general visitors, schools and the media. Consultants will monitor and evaluate the content and design, from planning through fabrication and display, to ensure the educational effectiveness of the exhibition.
Field Museum requests $1,033,456 from NSF for the geological and biological science portions of the new, 14,000 square-foot multidisciplinary exhibit on Africa. This $3.45 million permanent reinstallation will capitalize on Field Museum's extensive African collections. We intend to use these collections and other presentational strategies, broad scientific and community input to develop a sensitive and appealing exhibit that will advance central scientific themes in anthropology, geology, ecology, and conservation. A variety of techniques will be used to appeal to the individual interests, needs and learning styles of our diverse audience. Project director will be Michael Spock, Vice President for Public Programs at Field Museum. Co-developers will be Karen Hutt and Fath Ruffins. Exhibit consultants and advisors include Field Museum scientists and educators, and experts in the fields of biology, zoology, and conservation from outside the Museum. An estimated 14 million children and adults will be reached by this ehibit over the next 20 years, and extensive documentation of the exhibit development process will serve as a model for development of other comprehensive exhibits throughout the world.
The Staten Island Children's Museum requests support for an interactive exhibition for children on the topic of water. WATER WATER EVERYWHERE will open in April 1991 and remain on view for three years; a smaller replica of the exhibition will be ready to travel in the Spring of 1992. The first year will allow an initial evaluation period during which both design and content can be improved. The exhibition has dual goals: to provide family audiences, focusing on children, with the materials and context that encourage experimentation and learning, and to educate visitors about an essential and widespread constituent of our world. WATER will present different aspects of this varied subject in six sections: the many forms of water in our world; the properties of water; how living things use water; how water works for us; experiments with water and local water issues. The exhibition will engage children imaginatively, inform, provide opportunities to experiment and learn, and stimulate creativity. Museum public programs and activities will be offered in conjunction with WATER to both extend and enrich the project. WATER will contribute to both children's and inter- generational learning. Its desired outcomes include further development of the Museum's critical thinking skills program, expansion of our renewed Informal Science Education Program, extension of our community service programs and heightening our participation in community issues, such as the environment, through the ecological aspect of the exhibition. By touring the exhibition and producing educational materials based on WATER, the Museum will extend its impact in learning skills, science education and environmental awareness to a scale that is potentially national.
ASTRONOMY - HOW DO WE KNOW? is a 4100 sq. ft. exhibit and program package for Discovery Place that will: 1) interpret the physical and chemical nature of astronomical bodies in the Universe, highlighting the scientific processes used in their discovery, 2) interpret, through interactive exhibits and programs, the basic technologies of the scientific study of astronomy, and 3) function as the complementary exhibition area to the new Spitz Space Voyager Planetarium system and its multi-dimensional program capabilities. ASTRONOMY - HOW DO WE KNOW? will make the science of astronomy more accessible to the public by demonstrating the above objectives through the fundamental concepts of Gravity, Light, Motion and Distance. Visitors will leave with a greater understanding of the process of learning about the Universe. Discovery Place will utilize the formative evaluation process in developing these exhibits to assure a product that will not only appeal to a broad audience, but will also meet a variety of identified needs within that audience. The exhibit and program package will open in October, 1992, with an anticipated yearly attendance of 700,000. The exhibits will be a permanent part of the museum and will be renewed through the general operating budget of the museum.