This report presents the findings from a study conducted by Randi Korn & Associates, Inc. (RK&A), for the National Museum of Health and Medicine (NMHM), Washington, DC. The study was designed to investigate how visitors respond to the display of the Museum's human remains collection. Specifically, the research objectives were to: determine visitors' motivation for visiting the Museum and their expectations of the Museum identify reactions to a range of specimens, including models, illustrations, wet specimens, skeletal specimens, fetuses, and plastinated specimens ascertain what aspects of the
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Randi Korn & Associates, Inc.National Museum of Health and Medicine
The goal of the front-end studies was get a sense of what visitors believe to be the commonalities (if any) among all living things. The goal of this particular study was to find out whether visitors could think of counter-examples to seven true commonalities identified by the Traits of Life team. The results would reveal how familiar visitors were with these key commonalities identified by the team. Also, any exceptions frequently suggested by visitors would be identified as intriguing organisms to use in the exhibits.