This presentation outlines the front-end and formative evaluation of the redesigned Ancient Worlds Gallery at the Milwaukee Public Museum (MPM), set to open in the spring of 2015. The gallery will contain artifacts, props, and interactives pertaining to ancient Near Eastern, Egyptian, Greek, and Roman cultures. The previous MPM exhibition featuring these civilizations was presented chronologically; for this new gallery, six themes have been selected to guide the visitor experience: construction, communion, community, communication, commerce, and conflict. When affiliated with the Institute for
This front-end evaluation is part of an initiative for the Henry Art Gallery to develop an understanding of the demographic range of visitors, their inspirations for visiting the museum, and what visitor expectations are. Key findings are summarized below. Overall, these findings have three major implications. Wednesday, Thursdays and Fridays have the highest rate of visitation. Most visitors are not aware of The Reed Collection Center and the Digital Interactive Galleries (DIG) that are resources provided by the Henry for members, visitors, students, researchers and University of Washington