To better understand how audiences in public spaces, in this case those in a museum setting, relate to and make sense of the phrases “Big Data” and “Data Visualizations”, this study investigated visitors understanding of these terms. This formative study used intercepts; approaching adult visitors and inviting them to participate in a very brief interview. If the person agreed, they were asked additional questions. The first question asked about awareness of the phrase, “Big Data” or for a very small comparison group, “Data Visualization.” Visitors were then asked “How would you explain “Big
The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation for a new exhibition around the theme “home.” The exhibition will be the first in the Center for Learning and Creativity (CLC), a new space in the BMA that will be dedicated to creativity and learning. How did we approach this study? The BMA recruited 32 volunteer participants primarily through the BMA’s Facebook page. Participants were asked to spend about 10 minutes looking at a mock-up of exhibition materials and 20 minutes participating in an interview about the mock-up. The