This evaluation was commissioned to explore visitors’ reactions to and experience of the Monterey Bay Aquarium's special exhibition Fishing for Solutions. The exhibit team sought feedback about whether visitors perceived the main messages, what mood people leave with, and issues of media choice in exhibit design, among other topics. To provide systematic information on these issues, interviews were conducted with a sample of 343 randomly selected visitors as they were exiting from the exhibition, plus “mini-studies” of 40 people each were conducted at four specific exhibits. Details about
This paper discusses efforts at the New England Aquarium to attract multicultural audiences, with projects like the Lake Victoria exhibit. This NSF-funded, collaborative project, centered on Lake Victoria in East Africa, addresses the aquarium's lack of representation by racial minorities, specifically Boston's African-American community.
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TEAM MEMBERS:
Jason J. DrebitkoGillian NelsonVisitor Studies Association
The Zoological Society of Philadelphia will develop Primate Reserve. This project will include the development of a two acre indoor/outdoor primate habitat for up to 60 primates and a variety of complementary programming including hands-on interpretative activities for visitors, a Discovery House/Conservation Action Center, live performances, school programs and teacher training activities that link with the formal education curriculum, and a World Wide Web site. The goal of this program is to communicate basic information about primate biology, behavior, social structure, and habitats, and the problems face by primates in the wild. Visitors are to learn that "Conservationists around the world work together to help primates and you can help too." Specifically visitors will learn details about conservation biology/population biology including a) a species' biology affects its vulnerability to extinction, b) small populations are vulnerable to inbreeding depression and loss of genetic diversity, c) small populations in small areas are vulnerable to stochastic events, and d) these concerns apply to both wild and zoo populations. To make the story more personal and to provide career role models, primatologists engaged in their research will be featured in the exhibit. The exhibit will open in June, 1999 and the school program will begin October, 1999.
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The North Carolina Museum of Life and Science will develop two areas in a new 70 acre outdoor exhibit "BioQuest Woods: Linking Animals and Plans with Interactive Exhibits". This concept is to pair live animals and plants in their natural setting with science center-style interactive exhibits to communicate key ideas in biology and physics. Support will go to sixteen interactive stations in two four-acre theme areas "Catch the Wind" and "Down to Earth". "Catch the Wind" will assist visitors in the exploration air movement and learning about how plants and animals use air in specialized ways. For example, visitors will experiment with air thermals while observing the behavior of birds of prey and will learn how prairie dogs exploit the venturi effect to ventilate their burrows. In the "Down to Earth" thematic area, visitors, simulate the activities of field biologists, will track bears equipped with radio collars, examine living invertebrates, among other activities. Scientific instruments, including microscopes, in kiosks will aid on-the-scene study of live animals and plans. "BioQuest Woods" will help visitors, teachers and students gain the realistic experience of scientific inquiry in a natural setting. Education programming will highlight curriculum linkages and fulfills the goals of North Carolina's new science curriculum. It directly addresses the State's competency-based goals requiring understanding of natural systems and the interrelations of the basic sciences. Pre and post-visit materials will be developed along with teacher guides and enhancement activities. This project is being developed with the cooperation of the Austin Nature Center, the National Zoo, and the Indianapolis Zoo.
The Wildlife Conservation Society will develop "Congo Gorilla Forest." This will be a 6.5 acre outdoor exhibit that will provide visitors with a realistic trip through a living Congo Ecosystem, ending in an arms-length observation of a colony of 30 Lowland Gorillas living in a natural setting. The science presented in this exhibit is based on much of the seminal research that has been carried out on the Congo Forest environment by scientists at the Zoo. During their trip visitors will be able to explore and develop their own insights into this dynamic ecosystem and at the end will be drawn into difficult conservation issues. The exhibit will include the Rain Forest Trail, Living Treasures of the Congo Gallery, Conservation Showcase and Theater, Great Apes Gallery, and the Conservation Choices Pavilion. In addition there will be a menu of complementary formal education materials to include parent workshops, teacher training activities, and instructional materials. Linkages have been made with the New York Urban Systemic Initiative and the formal education programs will complement the goals of this systemic initiative. Given the Zoo's location in the Bronx, given the Zoo's reputation as a leader in wildlife conservation, and given the Zoo's renewed commitment to quality visitor experience and learning activities, this exhibit will break new ground in the exhibition of animals and informal learning activities of visitors. It will have an impact on zoos throughout the world. They anticipate 750,000 visitors annually for the Congo Gorilla Forest.
The Zoological Society of Florida and Miami Metrozoo will use this award to plan their strategy for "Attracting New Neighbors". During their planning activities they will address issues involved in attracting the traditionally underserved and large Hispanic population of Dade County, Florida to the educational programs of the zoo. The planning grant will support 1) audience research within Dade County, 2) a national study to see what others have done to attract diverse audiences, 3) a three-day invitational planning conference, 4) site visits and focused research by Metrozoo staff on attracting a diverse audience, and 5) dissemination of the information about marketing strategies and programming techniques developed during the planning activities to zoos and science museums across the country. The planning process will culminate in the development of a long-range exhibition, educational program, and marketing plan for the zoo's new Education Court scheduled to open in 1998.
The Sound to Mountains exhibit showcases contemporary and emerging watershed issues which affect the Pacific Northwest region. This exhibit addresses the need to focus awareness on non-point pollution for the general public and among Washington State teachers and school children (K-12). This represents one of the major pollution problems affecting the greater Puget Sound region. A school curriculum and visitation program will be developed, along with a Watershed Wonders kit. The components of the Sound to Mountains exhibit include: a freshwater self-discovery laboratory; a lowland waters replication; a life-like conservation trail; an upland mountain stream habitat; and a carved and painted mural depicting the First People story of salmon.
The Rhode Island Zoological Society will develop, prototype, install, and evaluate "Habitrek", a 3000 sq. ft. exhibit to be placed in their new Education Center. The center is a circular building and as visitors go through it they will encounter habitat displays of a Urban Providence, Woodlands, Wetlands, and Desert. In addition there will be giant scale replicas of a wormhole, a bat cave, a prairie dog colony, and a stream. Their intent is to use live animals, animal replicas and interactives to shift the visitor's emphasis from simply finding and identifying species to learning about habitats where animals live and where animals and humans often have to interact. In addition to the exhibits, several complementary educational activity packages will be developed. These include a family activity pack of activities that can be completed both at the zoo and in the home. They will relate many natural history stories not obvious from the exhibit alone. To streamline the development process, materials developed by the Bronx Zoo's Habitat Ecology Learning Program (an NSF-supported teacher enhancement activity) will serve as the basis for these family packs. The HELP materials will also serve as the basis for activities developed for use by teachers to complement the already existing Kits in Teaching Elementary Science (KITES) program (another NSF-supported program). The zoo also has cooperative programs with the Rhode Island Girl Scout Council and materials will be modified for their use as well. Of special interest is the attention that is being given to going beyond minimum ADA standards to make the exhibit broadly accessible. Ambient sound will be an important part of all exhibit settings, design considerations will be made for those with limited vision, and sightlines will be consistent with wheelchair standards, are a few examples. The anticipated exhibit opening is early 1998.
The New England Aquarium (NEAq) will develop a traveling exhibit and associated programs to focus on parallel scientific and environmental issues facing Lake Victoria (East Africa) and North American fisheries. The NEAq is working in partnership with the national Museums of Kenya (NMK). This project results from NSF supported research on Lake Victoria biodiversity crises and a workshop that involved 70 scientists, policymakers, and resource managers. A 5,000 sq. ft. exhibit "Lake Victoria: Mukasa's Tear" will be developed that will present both the Lake Victoria and North American fisheries issues in six modules including: Biodiversity Then and Now; Changing Life Styles; Lake Victoria Timelines; Fisheries Technology; Global Markets; and Towards the Future. Complementary educational programs will include on-site interpretation, special programs for K-12 classes, teacher workshops and curriculum materials, special events. The exhibit will open at NEAq in 1998 and will begin its national tour in 1999. A second version of the exhibit (which will be funded separately), will be shown in Kenya.
The Computer Museum will develop two 2500 sq. ft. computer-based exhibits the "Virtual Fishtank: Splashing Into Complex Systems". One exhibit will be installed permanently in the Computer Museum and the other will travel nationally for three to five years. These exhibits will use computer modeling of fish to introduce the public to new ideas about complex systems science and demonstrate the central concept that complex behaviors and patterns can emerge from simple interactions among simple rules. Visitors will spend eight to ten minutes designing their own fish at one of the ten FishBuilder computer stations. As they make decisions, they will be able to observe the effects of their rule selections on a computer display. When satisfied with their design, visitors can then "tag" their fish by placing their initials on fish tails and launch them in the central "fishtank". Large projection screens will encircle visitors in a dramatic simulation of an underwater aquarium environment. Visitors will observe and analyze how the few simple rules imbedded in the design of individual fish give rise to complex behaviors and patterns in the entire ecosystem. This exhibit draws on research conducted at MIT's Media Lab, The Computer Museum, and the New England Aquarium and will be able to reach people with a variety of learning styles. It anticipated completion date is March, 1998 for the TCM's version and the traveling version will begin it's national tour in September, 1998.
The New England Aquarium (NEAq) will develop "Sounds of the Sea", a 2000 sq. ft. traveling exhibit that will provide visitors an opportunity to learn about the importance of sound in the ocean and acoustic oceanography as a tool for research, for such issues as global change. Both natural and anthropogenic sounds will be examined. The goals of the exhibit are to demonstrate the richness of sounds in the ocean, to educate visitors about the physics of sound in the air and under water, and to present current scientific research on the physics and biology of underwater sounds. One of the special features will be real ocean sounds in real time. Visitors will be able to hear sounds picked up by hydrophones in the inner and outer Boston Harbor and view spectral data. The exhibit will reach a broad audience including those with visual and aural impairments. NEAq will collaborate with MIT's Department of Ocean Engineering, the MIT Sea Grant College Program, Wood Hole Oceanographic Institution, and the WGBH Educational Foundation's National Center for Media Accessibility in the development of the exhibit. Supplementary materials for visitors to the exhibit will include an exhibit guide and a web site. Complementary programming for use by formal educators will include pre and post visit materials and special programming for school groups.
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TEAM MEMBERS:
William SpitzerJerry SchubelHenrik SchmidtCarolyn Levi