This study considers the analysis of the content of the conversations of primary school groups at the animated dinosaur models in The Natural History Museum, London. The results are compared with those of the conversations of similar school groups collected at the preserved animal specimens in the museum, and live animals at London Zoo. Particular issues, such as causality and the reality of the specimens, are examined in the context of the three types of exhibits.
This paper discusses the obstacles that the Philadelphia Zoo confronted when they attempted to evaluate and develop a series of interactive activity kits called "Explore-A-Zoo." The kits aimed to encourage families with children aged 3-9 to interact together in front of exhibits while at the same time improve their science process skills. This paper describes the challenges staff encountered while interviewing preliterate 3-5 year olds as well as highlights two data collection methods that they found successful.
The focus of this summative evaluation report is the Shark Encounter exhibit at Sea World of California, which opened in June 1992. The design concept was to display the largest collection of sharks in the world. Visitors are transported to the "tropics" to view sharks from above, and then venture into the sharks' environment as they travel through an acrylic tube placed on the bottom of the habitat. The goal of the evaluation was to determine the overall effectiveness, or success, of the exhibit
This paper discusses recent efforts of zoos and museums to develop exhibits that place a greater emphasis on the uniqueness of natural areas and on what visitors can do to preserve these ecosystems. Specifically, this paper focuses on a recent project at the Brookfield Zoo to create an outdoor adventure game called Quest to Save the Earth and includes details of the design process and findings from a formative evaluation process.
DATE:
TEAM MEMBERS:
Kate IrvineCarol SaundersJohn Scott Foster
In this paper, Hannah Jennings of the Brookfield Zoo discusses findings from the zoo's evaluation initiative to study how to best communicate with and serve audiences with visual disabilities.
In this article, Kathleen F. Wagner, Senior Vice President of Education at the Philadelphia Zoo, discusses the importance of institutional acceptance of visitor evaluation. She offers a 12-step approach to institutionalizing evaluation.
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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TEAM MEMBERS:
John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
This is the conclusion of an article that was omitted from the previous issue of "Visitor Behavior." In this article, Kathleen F. Wagner discusses their efforts to institutionalize evaluation at the Philadelphia Zoo.
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The North Carolina Museum of Life and Science will develop two areas in a new 70 acre outdoor exhibit "BioQuest Woods: Linking Animals and Plans with Interactive Exhibits". This concept is to pair live animals and plants in their natural setting with science center-style interactive exhibits to communicate key ideas in biology and physics. Support will go to sixteen interactive stations in two four-acre theme areas "Catch the Wind" and "Down to Earth". "Catch the Wind" will assist visitors in the exploration air movement and learning about how plants and animals use air in specialized ways. For example, visitors will experiment with air thermals while observing the behavior of birds of prey and will learn how prairie dogs exploit the venturi effect to ventilate their burrows. In the "Down to Earth" thematic area, visitors, simulate the activities of field biologists, will track bears equipped with radio collars, examine living invertebrates, among other activities. Scientific instruments, including microscopes, in kiosks will aid on-the-scene study of live animals and plans. "BioQuest Woods" will help visitors, teachers and students gain the realistic experience of scientific inquiry in a natural setting. Education programming will highlight curriculum linkages and fulfills the goals of North Carolina's new science curriculum. It directly addresses the State's competency-based goals requiring understanding of natural systems and the interrelations of the basic sciences. Pre and post-visit materials will be developed along with teacher guides and enhancement activities. This project is being developed with the cooperation of the Austin Nature Center, the National Zoo, and the Indianapolis Zoo.
The San Francisco Zoological Society will use this planning grant to involve representatives of their audience in the development of the learning experiences that will be encorporated into their new exhibit program "ZooWEB: Worldwide Education for Biodiversity." They will bring together an Advisory Panel made up of representatives of a broad spectrum of potential and current zoo visitors (traditionally underserved groups, formal education specialists, people with special needs, family groups, scientists) and science educators to meet with the zoo's Planning Team who are developing the master interpretive plan called ZOO Web. ZooWEB will adapt ecological themes and topics from the section of Systems and Interactions in the California State Science Framework for Public Schools. The planning activity is a modification of a business model designed to understand and meet customer needs by constant improvement of product and service quality pioneered by W. Edwards Deming. This is a considerable departure from the traditional manner in which zoo interpretation is developed. Thus, the Zoo will implement a new approach to exhibit development, one that begins with focusing on visitors' interests in science, their needs, learning styles, perceptions of zoos, etc. Data will be gathered by a number of techniques including focus groups, interviews, and surveys. Results of the planning activity will be broadly disseminated.
The Wildlife Conservation Society will use this one year award to move forward their planning for the "Rain Forest Trail and the Living Treasures of the Congo Gallery." This is the first phase of an ambitious $29M, 6 acre outdoor exhibit area focusing on the Congo Rain Forest and an indoor Environmental Education Complex. The Wildlife Conservation Society (WCS) conducts extensive field research in a number of central African sites and has an important living collection of tropical African wildlife in the New York facility. The Congo Rain Forest/Environmental Education Center will include three major interpretive areas and an educational resource area. NSF is being asked to support two components of the Congo Rain Forest complex which are the Rain Forest Trail and Living Treasures of the Congo Gallery. The Rain Forest Trail, with both indoor and outdoor elements, will be a total immersion exhibit where visitors will be surrounded by a replication of an African rain forest and will have the opportunity to encounter a variety of its living inhabitants, and experience how its ecosystem functions. They will have the experience of making scientific observations thus gaining insight into how scientists work. The goal of this design technique "is to move beyond the limited scope of traditional zoo exhibits (which simply portray the 'animal as object')", toward a presentation of animal and plant communities as they interact within an ecosystem. The Living Treasures Gallery will be a 4000 sq. ft. space which is dedicated to the introduction of the diversity of rain forest inhabitants, their environmental adaptations, and complex interrelationships. The gallery will be divided into four areas: Adaptations for Survival, The Forest of the Megavertebrates, The Interconnected Forest, and Seeing the Unseen. Numerous interactive devices will be developed to engage the visitor in hands-on activities and materials will be developed that link the themes of the exhibit with the agenda of formal education for both teacher and students.