This paper presents an overview of methodology and findings from research that aimed to demonstrate, describe, and discuss actual cases of audience research conducted by museums with living collections (i.e. botanical gardens, arboreta, zoological parks, and aquaria). This research analyzes these museums' rationales for conducting evaluation studies, their chosen methods of implementation, the advantages and disadvantages of the chosen methods, and the consequences of the resulting data. The cumulative results of this research serve as a guide for professionals responsible for the operation of
This paper discusses a research study that examined the effect of providing, or not providing, museum visitors with specific tasks for learning, in relationship to the visitor's task preference. This study was carried out at the Florida Museum of Natural History and made us of 11 static case exhibits, all of which addressed an aspect of Florida vertebrate or invertebrate biology. Findings from the study are reviewed as they pertain to the effects of visitor perceptions of museums and task preference.
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TEAM MEMBERS:
John Scott Foster
resourceresearchMuseum and Science Center Programs
In this paper, Florence Bramley of The Graphics Group presents an exercise and research that encourage gentler approaches to warning messages used in museums or zoos.
The National Zoological Park, a component of the Smithsonian Institution, proposes transforming three traditional zoo exhibit buildings into centers for informal science learning. Based on current knowledge about learning, the proposed project will feature interactive elements as well as the greater use of human interpreters to help visitors examine animals, handle objects and play games. The project is to be a collaborative effort by the National Zoological Park, the Dallas Zoo and Zoo Atlanta, with the National Zoo developing the materials and making and shipping copies to Dallas and Atlanta as centers for tryout and evaluation, with the results of the studies going to other zoos in way of encouraging them of the importance of interactive science education.
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TEAM MEMBERS:
Judith WhiteJames MurphyDale MarcelliniJeffrey Swanagan
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The Museum of Life and Science will use this planning grant to bring together zoo, botanical garden, and science center professionals to a) assess the feasibility of an "interactive zoo," b) identify animals species that exhibit behaviors in a zoo environment that provide natural opportunities for related interactive exhibits, and c) generate a White Paper reviewing relevant exhibits in zoos and science centers and proposing design criteria for the interactive exhibits. The planning activities include: the development of a "White Paper" that will include a review of key research findings in developmental psychology and visitor behavior as they apply to playgrounds, zoos, and interactive exhibit environments, an overview of relevant exhibit techniques and technologies, and case studies of existing exhibits; a 2-day meeting to discuss the issues; and travel to exemplary museums, zoos, aquaria, and botanical gardens. These results will be used in the development of interactive exhibits in an outdoor setting included in the museum's Master Plan 2000. They have proposed the analogy of a field research station in their approach to learning in an outdoor setting. They envision three thematic "field stations": "Down to Earth," "Watery Worlds," and "Catch the Wind." The specific exhibit plans will be finalized after the completion of the planning grant. Although the Museum of Life and Science will be the primary beneficiary of this planning activity, the background information gathered, the issues discussed, and the critical appraisals will be relevant to other museums with and interested in developing exhibits in an out-of-door setting. The results will be broadly disseminated by means of publications and presentations at professional meetings.
The Science Museum of Minnesota (SMM) will develop an interdisciplinary national traveling exhibition about raptors (birds of prey). Created in collaboration with The Raptor Center at the University of Minnesota (TRC) and the Museum Magnet School of the St. Paul School District, this exhibit and its related programs will explore themes of biodiversity, ecology, and human relationships with the natural world. It will help visitors understand raptors as diverse, charismatic, biologically-complex animals whose continued survival is linked to fundamental questions of public policy, economics, and environmental ethics. combining the perspectives of the sciences with those of the humanities, the exhibit will present science in a real-world context of human values and actions. Opening at SMM in the summer of 1944, the 5,000-square-foot exhibit will travel for five years or more to other large museums, nature centers, and zoos throughout the U.S. Using specimens, models, artifacts, dioramas, audiovisual programs, and interactive components and supported by theater, demonstrations, and a variety of other on-site programs, it will provide a compelling mix of informal learning experiences for families, school groups, and other general audiences. Beyond the museum walls, the themes of the project will reach schools and other important outreach audiences through videotapes, teacher training programs, educational materials, and other programs. SMM will also produce a scaled-down version of the exhibit that will tour to smaller museums, nature centers, and zoos.
The North Carolina Museum of Life and Science requests $491,260 to develop exhibits which explore mechanics of living organism. Basic physics, optics and fluids dynamics will be presented in the context of biological systems. Life in a Physical World interactive exhibits and educational materials which will reach over 3 million people. Life in a Physical World meets the needs of teachers, students and other science learners. The exhibits and educational materials integrate science concepts across disciplines. They provide hands-on, motivating science experiences in a non-threatening environment. Life in a Physical World makes physical science concepts accessible by presenting them in the context of living things. Project Outcomes The Project will produce a 2,000 square foot permanent and travelling Life in a Physical World exhibits. The North Carolina Museum of Life and Science will install the permanent exhibition. To ensure broad dissemination, the Association of Science-Technology Centers will circulate the travelling exhibition nationally and the Museum will distribute as-built drawings to science centers, natural history museums and zoos. Museum Educators will produce materials to enhance the instructional value of the exhibition.
Zoos have the opportunity to reach a large audience and to improve public understanding of biological principles. Zoos can go beyond creating an appreciation for nature by actively encouraging their visitors to apply these principles and take action on behalf of the environment. Tropic World: A Primate's View will improve the interpretation of an existing exhibit at Brookfield Zoo by encouraging visitors to experience a tropical rainforest from a non-human primate's perspective. Visitors will be challenged, by interactive forms of interpretation, to explore the similarities and differences between themselves and other primates. This experience will provide a framework for visitors to consider their own relationship with their environment. The project objectives are: 1. To improve public understanding that , like all organisms, primates use and depend on their environment. However, humans ar the only primate species that can choose how they impact their environment over extended time and space. 2. to motivate people to act on behalf of the natural world through conservation. 3. To contribute to the body of knowledge of how informal education affects people's knowledge of natural science topics, as well as the behavior of people in relation to conservation issues.