This article discusses a study that investigated whether visitor or visit variables were the best predictors of satisfaction, and whether the predictive power of these variables would differ in different types of visitor institutions. Also studied was whether higher ratings of satisfaction would result in specific visitor intentions. Data were collected from adult visitors at three different institutions: Denver Art Museum, Denver Museum of Nature and Science, and Colorado's Ocean Journey, an aquarium.
This exhibition was created to attract and appeal to families with children based on a major strategic planning effort targeting a specific audience. Summative evaluation was commissioned to reflect on the original goals for the exhibition as well as to inform future decisions regarding institutional and exhibition planning for family audiences. Several complementary research methods were used to address a variety of questions about family experiences in Splash Zone: two methods of exit interviews (281 family interviews where parents were asked most of the questions, and 55 interviews with
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Jeff HaywardMonterey Bay AquariumJolene Hart
The Zoological Society of Philadelphia will develop Primate Reserve. This project will include the development of a two acre indoor/outdoor primate habitat for up to 60 primates and a variety of complementary programming including hands-on interpretative activities for visitors, a Discovery House/Conservation Action Center, live performances, school programs and teacher training activities that link with the formal education curriculum, and a World Wide Web site. The goal of this program is to communicate basic information about primate biology, behavior, social structure, and habitats, and the problems face by primates in the wild. Visitors are to learn that "Conservationists around the world work together to help primates and you can help too." Specifically visitors will learn details about conservation biology/population biology including a) a species' biology affects its vulnerability to extinction, b) small populations are vulnerable to inbreeding depression and loss of genetic diversity, c) small populations in small areas are vulnerable to stochastic events, and d) these concerns apply to both wild and zoo populations. To make the story more personal and to provide career role models, primatologists engaged in their research will be featured in the exhibit. The exhibit will open in June, 1999 and the school program will begin October, 1999.
The North Carolina Museum of Life and Science will develop two areas in a new 70 acre outdoor exhibit "BioQuest Woods: Linking Animals and Plans with Interactive Exhibits". This concept is to pair live animals and plants in their natural setting with science center-style interactive exhibits to communicate key ideas in biology and physics. Support will go to sixteen interactive stations in two four-acre theme areas "Catch the Wind" and "Down to Earth". "Catch the Wind" will assist visitors in the exploration air movement and learning about how plants and animals use air in specialized ways. For example, visitors will experiment with air thermals while observing the behavior of birds of prey and will learn how prairie dogs exploit the venturi effect to ventilate their burrows. In the "Down to Earth" thematic area, visitors, simulate the activities of field biologists, will track bears equipped with radio collars, examine living invertebrates, among other activities. Scientific instruments, including microscopes, in kiosks will aid on-the-scene study of live animals and plans. "BioQuest Woods" will help visitors, teachers and students gain the realistic experience of scientific inquiry in a natural setting. Education programming will highlight curriculum linkages and fulfills the goals of North Carolina's new science curriculum. It directly addresses the State's competency-based goals requiring understanding of natural systems and the interrelations of the basic sciences. Pre and post-visit materials will be developed along with teacher guides and enhancement activities. This project is being developed with the cooperation of the Austin Nature Center, the National Zoo, and the Indianapolis Zoo.
Travelers and Hitchhikers: Links from Land to Sea is a 5,000 sq. ft. exhibit which will be housed at the New England Aquarium, with two additional 1,200-4,800 sq. ft. modules produced for exhibition at participating consortium and partnering venues. The exhibit will invite visitors to "travel" with sea turtles, frogs, and fish as they tell their stories of journeys through an interconnected mosaic of terrestrial, freshwater, and marine habitats. A fourth module will use aliens, or introduced exotic species, to illustrate the disruption caused when humans make inappropriate connections across habitats. The underlying theme and message for the visitor is the connection between aquatic biodiversity and their own everyday lives. The animals and the four (4) modules have been chosen to emphasize a different aspect of these interconnections among rivers, land, and sea. The traveling version can either stand alone as one (1) module telling one story or be installed with all four (4) in combination. Sea turtles will emphasize land to sea, the frogs from water to land, and the immersive environment of the fish will allow the visitor to experience the physical connections from stream to sea. Finally, the introduced species module will illustrate how ecosystems can become fragile and broken due to human action. It is expected that over 2,000,000 visitors will be informed of aquatic biodiversity through this exhibit. In addition, activity carts and educator resource kits will be produced to further enhance the message of biodiversity conservation to all audiences.
National Musical Arts is requesting a planning grant of $50,000 to conduct initial planning and research toward the development of a traveling exhibition and related educational programming on the subject of biomusic -- the musical sounds produced by living things. The work will be performed by the BioMusic project, a program of National Musical Arts, in collaboration with the Association of Science Technology Centers and a national team of informal science educators. The goal of the project is to develop a 2,500 square-foot traveling exhibit and related programs targeted to md-sized science centers, zoos and aquaria across the country. During the proposed one-year planning phase, the Biomusic Project and ASTC will work with an interdisciplinary team of scientists, musicians, exhibit developers and educators to understand the current state of biomusic research; to identify concepts and phenomena that could make strong visitor experiences; and to develop initial plans for the exhibit and programs. The result of the work of the planning phase will include a Biomusic Groundwork Report, a Biomusic Program presented at the annual ASTC Conference and a detailed Exhibition Prospectus.
The New England Aquarium proposes to develop a traveling exhibition based on recent research implicating human activities in the worldwide increase in jellies. Humans are changing oceans so that they are becoming more suitable for jellies than for fish. The exhibition is expected to reach 12 million people -- primarily families with school-aged children -- across the nation. No jelly exhibit to date has shown jellies as important indicator species and ecosystem linchpins. Dissemination will include materials and programs for school and community outreach. A Sea Jelly Activity Kit and a community art/science program will be developed. In each year of the project approximately 100 urban teens will intern in the jelly culturing facility, where they can learn about the science of culturing jellies and present their experiences to the public.
The New York Aquarium, a subsidiary of the Wildlife Conservation Society, is developing Alien Stingers, a 4000 square foot, permanent exhibit featuring Cnidarians, jellyfish and their relatives. This exhibit will showcase species such as the purple stripe, umbrella and lion's mane jellies. Other animals to be presented include colorful sea anemones and live corals. Visitors will learn about Cnidaria and their habitats, ecological roles, adaptations and relationships with other ocean life. Endangered species, human impact on habitats and various conservation efforts will also be highlighted. The exhibit design will create a sense of wonder and mystery using dramatic lighting, music and unique displays. Moveable 3D models, interactive graphics and specially designed cylindrical tanks will result in an exhibit experience that stimulates curiosity and invites learning. The project has a comprehensive, multi-level evaluation plan structured around two exhibit openings. The first round of evaluation will look at the impact of two-dimensional graphics and prototype interactives. A second opening is planned which will add complex prototype interactives that are designed to present more intricate messages. Both layers of evaluation will be used to shape the permanent exhibit graphics and promote self-directed learning. A website with a live jelly-cam supports this exhibit, along with a host of educational programs and materials for various audiences. A family handbook, children's activity guides, visitor guides and a children's book on jellyfish are among the supplemental materials planned. It is anticipated that over 815,000 visitors will view Alien Stingers on an annual basis.
The Indianapolis Zoo, in collaboration with the Metro Toronto Zoo, the Milwaukee Public Zoo, the Phoenix Zoo, the Oregon Zoo and the Fort Worth Zoo will engage in a planning effort to enable the group of zoos to form the Zoo Exhibit Collaborative. The Collaborative will develop a series of traveling exhibitions and collateral materials at member zoos and for the broader zoo and acquarium industry.
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium