This study collected data from seven planetarium email lists (one per planetarium regional organization in the United States), as well as online survey panel data from residents in each area, to describe and compare those who do and do not visit planetariums.
The Wildlife Conservation Society (WCS) contracted RK&A to conduct audience research for the Central Park Zoo (Zoo), located in the heart of New York City. As part of the study, RK&A explored the value visitors’ place on their Zoo experiences and the ways in which visitors use the Zoo and surrounding area. Findings from the study provide the WCS with a preliminary understanding of their visitors and lay the groundwork for a second phase of audience research. How did we approach this study? RK&A conducted in-depth interviews to explore visitors’ thoughts and perceptions of the Zoo, as well as
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Wildlife Conservation SocietyStephanie DowneyRandi Korn