This report summarizes a front-end evaluation of visitors' interest in and knowledge about invasive species. The evaluation was done to inform the Florida Aquarium (FLAQ) exhibit team about visitors' entry-level understanding of the concept, to give the team ideas for ways to connect with visitors' interests in the topic, and to communicate the exhibition's big idea: Invasive species have changed Florida ecologically and economically. The report includes highlights of the findings from interviews conducted on Nov. 8, 2001. Numbers are derived from a handtally of most of the data. (Not included
This report presents the findings from a front-end evaluation of a proposed sharks and rays exhibition conducted by Randi Korn & Associates, Inc. (RK&A) for the Monterey Bay Aquarium (MBA). The evaluation was undertaken to help MBA staff find common ground among the content and interpretation of the sharks and rays exhibition and potential visitors. Data were collected in May 2002 from drop-in visitors at the MBA. The evaluation consisted of two data sets: storyboard interviews with 50 visitor groups and card-sort interviews with 30 visitor groups.
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Randi Korn & Associates, Inc.Monterey Bay Aquarium