The mission of the Monterey Bay Aquarium is to inspire conservation of the oceans. From 2006 to 2008, Aquarium staff members and consultants conducted a series of qualitative and quantitative studies to assess the extent to which visiting the Aquarium engaged, inspired and empowered visitors to care about and for the oceans. The Inspiring Ocean Conservation (IOC) Project included four phases. During Phase I, the researchers consulted with Aquarium staff and conducted in-depth interviews with visitors to develop a logic model. The model outlined the conservation outcomes that could result from
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TEAM MEMBERS:
Cynthia VernonSteven YalowitzAva FergusonVictoria Macfarlane