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resource project Media and Technology
The lack of diversity in the clinician-scientist workforce is a “very serious concern to the NIH” and to health care professions. Current efforts to broaden participation in STEM fields typically target high school and college-age students. Yet, history and national trends suggest that these efforts alone will not result in rapid or significant change because racial and ethnic disparities are already evident by this time. Children are forming career preferences as early as elementary school, a time when they have little exposure to science and STEM career options. The overall vision of this team is to meet the nation’s workforce goal of developing a diverse, clinician-scientist workforce while meeting the nation’s STEM goals. As a step toward this vision, the goal of This Is How We “Role” is to inspire elementary school students towards careers as clinician-scientists by increasing the number of K-4 students with authentic STEM experiences.

This goal will be attained through two specific aims. The focus of Aim 1 is to distribute and evaluate a K-4 afterschool program across the diverse geographic regions of the US, to support the development of a robust and diverse clinician-scientist workforce. Aim 2 is focused on developing the community resources (afterschool program curriculum, informational books and online certificate program) for promoting health science literacy and encouraging careers in biomedical and clinical research for K-4 students from underserved and underrepresented communities. Combined, these aims will enhance opportunities for young children from underserved communities to have authentic STEM experiences by providing culturally responsive, afterschool educational programs which will be delivered by university student and clinician-scientist role models who are diverse in gender, race, and ethnicity.

Books and an online certificate program about health issues impacting people and their animals (i.e. diabetes, tooth decay) will be developed and distributed to children unable to attend afterschool programs. Further, by engaging veterinary programs and students from across the US, along with practicing veterinarians, this program will examine whether the approaches and curriculum developed are effective across the diverse communities and geographic regions that span the country. Elementary school teachers will serve as consultants to ensure that educational materials are consistent with Next Generation Science Standards, and will assist in training university students and clinician-scientists to better communicate the societal impact of their work to the public.

The program will continue to use the successful model of engaging elementary school students in STEM activities by using examples of health conditions that impact both people and their animals. Ultimately, this project will educate, improve the health of, and attract a diverse pool of elementary school students, particularly those from underserved communities, to careers as clinician-scientists.
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TEAM MEMBERS: Sandra San Miguel
resource research Media and Technology
This issue sees the implementation of new designs for the JCOM website and articles and there are plans for further updates over the next year. In a recent survey, we have explored readers opinions of the journal with a view to introducing improvements. Your interests are diverse, which is not surprising for a field which ranges from books and print media, to museums and interactive technologies. We are also reviewing our peer review process to ensure that it meets the needs of our authors.
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TEAM MEMBERS: Emma Weitkamp Paola Rodari
resource research Media and Technology
The ever-changing nature of academic science communication discourse can make it challenging for those not intimately associated with the field ― scientists and science-communication practitioners or new-comers to the field such as graduate students ― to keep up with the research. This collection of articles provides a comprehensive overview of the subject and serves as a thorough reference book for students and practitioners of science communication.
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TEAM MEMBERS: Achintya Rao
resource research Media and Technology
The largest meeting of science journalists took place this summer in Seoul, Korea. It bore the imprint of a few of the previous ones — as a gathering to build community and encourage beginners —, but also showed some marked changes from when it all started back in 1992, as told by some of the leading actors.
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TEAM MEMBERS: Javier Cruz-Mena
resource research Media and Technology
The standardisation and selectivity of information were characteristics of science journalism in the printed medium that the digital editions of journals have inherited. This essay explores this fact from the international perspective, with a special focus on the Spanish case.
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TEAM MEMBERS: Maria Dolores Olvera-Lobo Lourdes Lopez
resource research Media and Technology
The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media
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TEAM MEMBERS: Pamela Olet Othieno Joseph
resource research Media and Technology
The narrative method of presenting popular science method promises to extend the audience of science, but carries risks related to two broad aspects of story: the power of narrative to impose a compelling and easily interpretable structure on discrete events and the unpredictability and mystique associated with story.
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TEAM MEMBERS: Olav Muurlink Peter McAllister
resource research Media and Technology
After being cosseted by the media for what they incorrectly considered to be a scientific feat, the author found himself widely boycotted by the more “responsible” media. The reason for this was his critical view of the evolution of science, which he felt had become a tool at the service of innovation, and, therefore, of industrial interests. The traditional image of science, which serves to help us to understand the world, still persists despite being perverted by commercial interests, because it is defended by naive people as well as by lobbies, themselves responsible for this debasement
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TEAM MEMBERS: Jacques Testart
resource research Media and Technology
Throughout the second half of the twentieth century a varied collection of pressure mechanisms were deployed from nuclear technology exporting countries — mainly from the US — to obstruct the development of a group of semi-peripheral countries’ autonomous nuclear capabilities. Argentina was part of this group. This article focuses on how “fear” of nuclear proliferation was used by US foreign policy as one of the most effective political artifacts to construct and protect an oligopolistic nuclear market. Spread by the press and by some prestigious social science sectors from the US and some
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TEAM MEMBERS: Diego Hurtado
resource research Media and Technology
Scientists’ participation in science communication and public engagement activities is considered important and a duty. However, in particular, the science-media relationship has not been studied frequently. In this paper, we present findings from interviews with both scientists and journalists which were guided by the Theory of Planned Behavior. Results show that different behavioural, normative and control beliefs underlie scientists’ and journalists’ participation in science-media interactions. Both groups are positive about science-media interactions, but scientists perceive various
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TEAM MEMBERS: Anne Dijkstra Maaike Roefs Constance Drossaert
resource research Media and Technology
The literature illustrates how media research on the energy question is characterized by a limited focus on separate energy options, resulting in a lack of research into the diversity of and mutual relations between various energy options. This paper reports on a quantitative content analysis of eight Belgian newspapers (N=1181), focusing on whether certain energy options are systematically more covered in certain regions, types of newspapers and/or types of newspaper sections. The results show that five energy options dominate the debate and that there are minimal differences per region, but
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TEAM MEMBERS: Pieter Maeseele Karel Deneckere Koen Panis Steve Paulussen
resource research Media and Technology
This paper tries to 1) identify the dominant media frames of science and 2) compare media selection and framing of science-related articles in Croatian daily newspapers during two politically and socioculturally different periods: the late socialism and the (post)transition. The research methodology was based on content and frame analysis which encompassed articles on science in daily press with the highest readership between 1986–1988, and 2006–2008. The main findings indicate changes in the selection of science topics as well as in the representation of individual frames. Changes reflected
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TEAM MEMBERS: Adrijana Suljok