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resource evaluation Media and Technology
Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's awareness of and interest in broad areas of contemporary science research; and (3) the presentation formats and features most likely to appeal to and reach the public. A total of 128 adults participated in focus groups with 6-8 members per group in 6
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TEAM MEMBERS: Barbara Flagg