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resource project Media and Technology
Lisboa Associates, Inc. designing, producing, and evaluating a pilot unit for a thirteen-part, $3.5 to $4 million television series for pre-adolescent youth. What's On Your Mind? - The adventures of the Brain Gang will center on the adventures of three youth 'neuro-nauts' who, through special effects combined with animation, will use their skills of observation and detection to solve each "mystery" from inside the brain itself. Each episode will start with a question, e.g. What does the brain have to do with how people see, smell, taste, feel, and hear? Does what you eat affect your brain? Are girls' brains different from boys' brains? How does drug use affect the brain?. The Brain Gang, once they are inside the brain will encounter obstacles and experience conflicts that can only be overcome or solved by relying on scientific methods. The Brain Gang also will encounter animated characters, such as Neuro the Neuron and Endorpah the Endorphin, who will teach and explain important aspects of the brain to the young team of neuro-nauts. The television series would be supported by ancillary material including a student/teacher guide, a newsletter for youth, and a teach newsletter. The PI for the project will be Steven Kostant, an independent television producer and Creative Director for Broadcast and New Media at Lisboa Associates, Inc. The Executive Producer for the project will be Eileen Michaels, Senior Vice President at Lisboa Associates, Inc. responsible for the organizations outreach programs in areas such as neuroscience and environmental topics. The head writers will be Rich Albrecht and Casey Keller, formerly head writers for Beakman's World. There will be three principal neuroscience advisors: David Friedman, Associate Professor of Physiology and Pharmacology and Assistant Dean for Basic Sciences and Research Development, the Bowman Gray School of Medicine of Wake Forest University; Rochelle Schwarts, Associate Professor in the departments of Pharmacolo gy and Neurobiology at Duke University Medical Center; and Harold Goldman, Clinical Research Director, Neurology Unit of Harvard Community Health Plan and Instructor in Neurology at Harvard Medical School.
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TEAM MEMBERS: Steven Kostant
resource project Media and Technology
BACKYARD SAFARI (Working Title) is an engaging series of 26 half hour programs designed to introduce topics in Natural Science to children ages four to six. The series will be shot on-location and hosted by an appealing young women of color, who will serve as a role model to female and minority children who are normally disenfranchised from participation in science. A variety of settings and topics will be used that appeal to all preschoolers -- from urban/inner cities to surburbia to Appalachia. A special feature of the series will be an animated gnome - like character called Crinkleroot. Using the rotoscope technique similar to that in the "Who Framed Roger Rabbit?", Crinklroot will interact in screen with the host and special, acquired footage. Thus, Crinkleroot is able to do things the host can't do -- for example, interacting with time-lapse photography as a flower blooms, or as a spider climbs its web. Outreach to parents and childcare providers will be an important part of BACKYARD SAFARI. It is imperative to communicate that all children, regardless of race, sex, or disability are "science material." Activities will be developed that engage adults and children in hands-on, physical science activities using materials commonly found in any home or school.
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TEAM MEMBERS: Twila Liggett Cecily Truett Laurence Lancit Barbara Flagg
resource project Media and Technology
Wisconsin Public Broadcasting will continue the incorporation of a science strand into "Get Real!," their television series for children 8-12 year old. The series presents positive images of children involved in, and succeeding in, a variety of areas. The stories are field-produced; and kids are involved on-screen and off as hosts, reporters, subjects of stories, as interns during production, and as sources of story ideas. The series is broadcast on both public and commercial stations and receives multiple repeats. The science and technology strand: connects science concepts to children's known experiences and activities and tells stories about kids involved in science-related activities; models and reinforces positive attitudes towards, and involvement in science and technology and affirms the value of children's ideas, and the importance of asking why?; and reinforces viewers' active connection to the science content by making suggestions for projects to get involved with, and by encouraging children to discuss and question their knowledge of science and the world around them. In this third season of the series, the producers will expand coverage of the series to five additional states adjoining Wisconsin. They are convinced they can do this without losing the local interest and participation of local institutions which has been a great factor in attracting and holding viewers. James Steinbach, the creator, original producer, and executive producer of "Newton's Apple," will be the co-PI with overall responsibility for the project. The series is produced in the three Wisconsin Public Television studios -- in Madison, Green Bay, and Menomonie -- and, therefore, can find and produce stories which reach out into a wide geographic area.
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TEAM MEMBERS: Owen Hoitomt James Steinbach
resource project Media and Technology
Quest Productions is producing and testing the pilot phase for a series of weekly television programs entitled, Doing It. The series which is targeted at six to ten year olds is co-production with KCTS, the producer of Bill Nye the Science Guy in Seattle, will focus on science and technology-oriented themes by introducing viewers to men and women who develop and apply science and technology in their everyday lives. In each program, two young "explorers" will journey to a place in the real world that fascinates them and, with an adult guide, explore the inner workings of the particular site and how science is involved in what the person does. An additional character, a young woman named Howzit Work, will serve as a role model for the process of figuring out how and why things work. Each episode will end with a Doing It at Home segment which feature an activity or investigation selected from one of the activities designed by the GEMS project at the Lawrence Hall of Science. Ancillary material designed to encourage child/parent involvement is science include a Doing It booklet, and Internet Home Page, and a CD-ROM. The PI and Senior Producer will be Bill Jersey. His children's TV credits include 3-2-1 Contact, Sesame Street, and Bi-Lingual Children's Television. Pierre Valette, who helped develop and produce the pilot for Where in the World is Carmen Sandiego? is the creator of the project and will serve as Project Director. The Executive-in-charge of Production at KCTS is Elizabeth Brock, one of the developers of Bill Nye the Science Guy. The Senior Science Consultant is Ted Ansbacher, former Director of Exhibits at the New York Hall of Science. Evaluation will be conducted by Barbara Flagg. They will work closely with an advisory team of formal and informal science educators.
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TEAM MEMBERS: Bill Jersey Pierre Valette
resource project Media and Technology
KCTS has received support for the production and outreach for the second season of 'Bill Nye the Science Guy.' Each program in the 39 program series will focus on a single science theme developed around two or three learning outcomes and is presented with a fast and colorful pace and style suited for today's generation of nine and ten year old viewers. The host, Bill Nye, joins viewers and guests as they explore science topics in his laboratories and in field locations. Children also will perform on-camera experiments in a home setting. In most shows, guest scientists and celebrities, selected to ensure a diverse representation, will be featured. Segments in the programs include: 'Check it Out' a small experiment performed in the lab or at home by child actors. 'Try This at Home' an experiment viewers may attempt at home after receiving instructions on the air. 'Way Cool Scientist' a scientist demonstrating his or her work as it relates to the topic of the program. 'Music Video Parody' video tailored to popular music genres such as rap or 'grunge' or pop music. 'Consider the Following' Bill presents a concept to the viewer in a one on one segment. 'Big Demonstration' Bill, in the laboratory, uses equipment to demonstrate an element of the theme. 'Celebrity Cameos' featuring both teen and adult celebrities with a high recognition factor. 'Fake commercials' like the music videos, humor ous parodies of advertising. Outreach for the second season will include a quarterly newsletter to be mailed to viewers homes. This eight page newsletter will include regular columns such as 'Ask Bill' and 'Try this at Home.' It will be designed to appeal to children ages 8 to 12 and will contain a column for parents. During the second season, at-home science kits will again be available to viewers. These free kits will enable children and their families to perform scientific experiments together at home. The video series will be produced by McKenna/Gottlieb Producers Inc. and KCTS Television and will be syndicated for broadcast by Buena Vista Television (the syndication division of Disney Productions). The second season also will be broadcast daily on PBS. This will give the series a presence on both public broadcasting and on commercial television in many markets. Buena Vista Television will provide $3,000,000 toward the production budget and PBS will provide $2,000,000 for production. KCTS is seeking a corporate underwriter to provide $1,000,000 for additional outreach and promotion. Elizabeth Brock of KCTS will be Executive in Charge of the project. Bill Nye is the principal science writer for the series as well as host of the series. The series producers will be Erren Gottlieb and James E. McKenna. These four people will serve as Co-PI's of the project. The advisory committee consists of scientists, science educators, evaluators, and curriculum developers. Members include: H. Prentice Baptiste, Arthur B. Ellis, Caroline Herzenberg, Gilbert S. Omenn, Senta A. Raizen, Matthew H. Schneps, Paul H. Williams, Carole Ann Kubota, and Sally Luttrell-Montes.
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TEAM MEMBERS: Elizabeth Brock William Nye James McKenna Erren Gottlieb
resource project Media and Technology
The Exploratorium is developing the pilot for a Saturday morning science-oriented, live-action, film and animation, national network television series for teens aged 13 to 17. The half-hour show will present everyday science and the process of problem solving in a fast-paced, hip, and challenge-oriented format. Two teams, each of three teenagers, will compete in a series of challenges which require the application of common sense knowledge, observation, experimentation, and problem-solving strategies useful in science. The object is to demonstrate that real-world problem solving makes use of many skills and may have more than one solution. The Exploratorium will administer the project and will be responsible for the science content. Production will be done by Colossal Pictures, a San Francisco production studio experienced in animation and youth-oriented programming.
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resource project Media and Technology
Children's Television Workshop is producing the second season of "CRO," an animated television series designed to bring informal science education to Saturday morning commercial television's large, demographically diverse audience of children. Each of eight new programs to be broadcast on ABC has the goals of: 1) entertaining six- to eleven-year-old viewers while increasing their familiarity with and interest in basic science and technology principles, 2) stimulating viewers' interest in science and technology by showing that they are not abstractions, but integral parts of daily life, and 3) convincing youth that discovering the workings of science and technology can be fun. In addition to the television series, CTW will develop and distribute a range of supporting materials. These include a twelve-page activity book; a four-color, four-page user's guide for informal science education leaders; two four- color, sixteen-page comic books that include puzzles, brain teasers, and simple experiments; an eight-panel activity poster; and inclusion of "CRO" material in 3-2-1 Contact magazine. Part of the distribution of these materials will be through CTW's partnerships with youth-serving organizations such as YMCA's , 4-H Youth Development Education, and Boys and Girls Clubs. The series also will be released on home video and CTW is considering development of an interactive product based on the series. Key staffing for season two will include Franklin Getchell who will continue from season one as co-principal investigator and Joel Schneider, who will replace Ed Atkins as the other co-principal investigator. Schneider will be responsible for content development of both the television series and of the ancillary materials. Jeffrey Nelson, formerly Executive Producer o f Square One TV, will join "CRO" as Executive Producer.
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TEAM MEMBERS: Joel Schneider Franklin Getchell Marjorie Kalins Jeffrey Nelson
resource project Media and Technology
The American Association for the Advancement of Science (AAAS) will produce and distribute a half-hour science adventure show for weekly broadcast, primarily on commercial children's radio stations. The series, 'The Kinetic City Super Crew,' is targeted at children 8-10 years old with an emphasis on urban children, girls, minorities, and children with disabilities. The series of 92 programs also will be designed for family listening. The programs revolve around a drama led by child actors and include discussions with scientists and information for at-home experiments. The Co-Principal Investigators will be Jerry Bell and Gerald Wheeler. Bell is Program Director for Science, Mathematics, and Technology Education at AAAS and will be responsible for overall management of the project. Wheeler is Program Director for the Public Understanding of Science and Technology and will serve as the Science Content Director for the programs. There also will be a Science Content Team (consisting of Bell, Shirley Malcom and Andrew Ahlgren) that will work closely with Wheeler, the production staff, and the advisors to review show themes, scientists to be interviewed, overall content, and to serve as arbiters for questions related to their respective fields. Bob Hirshon will serve as Executive Produce/Project Director and John Keefe will be Senior Producer.
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TEAM MEMBERS: Jerry Bell Gerald Wheeler Barbara Flagg
resource project Media and Technology
Under the Planning Grant Guidelines The Invention Factory Science Center (IFSC) develop "The Invention Factory Science Center Phase One Plan". This new science center is the central component of mixed-use redevelopment effort at the 45-acre Roebling Industrial complex in Trenton, New Jersey. Phase One includes the development of a 3200 sq. ft. visitor's center which is scheduled to open in the Spring of 1997. The IFSC will develop "Pathways to Science and Technology: An Informal Science Learning System, which is to be an innovative, interactive computer-based system of activities designed to stimulate self-directed and continuous learning. It will have a strong regional/community base, will leverage resources from local academic, industrial, and educational institutions, and will be disseminated broadly via state-of-the-art telecommunications technology. The planning activities will include front-end evaluation of the needs and interests of the community, meetings of the advisory committee, the development of plans for the "Pathfinders" software program, and development of plans for the overall evaluation of the project. t the end of the twelve-month planning period they will have designs and cost-estimates for the interactive activities and a general plan for the Visitor center. The value that this planning grant adds to their effort is support to bring nationally recognized leaders in exhibit development and informal learning to the planning sessions.
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TEAM MEMBERS: Ray Bandlow Clifford Zink
resource project Media and Technology
In every drop of water, down at the scale of atoms and molecules, there is a world that can fascinate anyone - ranging from a non-verbal young science student to an ardent science-phobe. The objective of Learning Science Through Guided Discovery: Liquid Water & Molecular Networks is to use advanced technology to provide a window into this submicroscopic world, and thereby allow students to discover by themselves a new world. We are developing a coordinated two-fold approach in which a cycle of hands-on activities, games, and experimentation is followed by a cycle of computer simulations employing the full power of computer animation to "ZOOM" into the depths of his or her newly- discovered world, an interactive experience surpassing that of an OMNIMAX theater. Pairing laboratory experiments with corresponding simulations challenges students to understand multiple representations of concepts. Answers to student questions, resolution of student misconceptions, and eventual personalized student discoveries are all guided by a clear set of "cues" which we build into the computer display. Moreover, the ability to visualize "real-time" dynamic motions allows for student-controlled animated graphic simulations on the molecular scale and interactive guided lessons superior to those afforded by even the most artful of existing texts. While our general approach could be applied to a variety of topics, we have chosen to focus first on water; later we will test the generality of the approach by exploring macromolecules such as proteins and DNA. The simulation sofware we have been developing embodies a simple molecular interaction model but requires leading edge computing in order to (1) apply the model to large enough systems to yield simple and realistic behavior, and (2) animate the result in real time with advanced graphics. Our ultimate goal in this project is not only to help students learn science, but also to help them learn to think like research scientists. By looking at scientific knowledge as a set of useful models - models that are essentially temporary and will inevitably lead to better ones - they can see that science is not a set of facts, but a method for discovering patterns and predictability in an otherwise disordered and unpredictable world. Through mastery of the simulation software, students will gain the self-confidence to embark on their own missions of discovery.
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TEAM MEMBERS: H. Eugene Stanley
resource project Media and Technology
The AAAS is developing and testing a pilot phase of an on-line website science club for youth. Kinetic City Cyberclub will engage youth in episodic adventures to promote both group and independent exploration. Users will receive carefully crafted, paced challenges as they wind their way through a mystery or other related activity. The adventures will be presented over time in a series of episodes that require users to use science toward solving an on-going mystery or problem. Components of the on-line club will include: Story Pods which set up the problem and inform users of what has been learned to date; Clue Pods which include information and activities that users can add to their individual electronic notebooks; Experiment Pods where users will be able to try out different theories to solve immediate problems; Discussion Pods where questions will be posed to which users are encourage to respond; and a Voting Pods where users get to vote on the next direction the science exploration should take or on possible solutions to problems. Components of the web page will be updated on a regular basis with most of the content being changed weekly and, in some instances, daily. The PI will be Robert Hirshon of the AAAS who has been the key developer of The Kinetic City Super Crew, the radio series on which the Kinetic City Cyberclub is based. The Senior Producer responsible for developing and maintaining the website will be Kimberly Amaral. Ms. Amaral previously been a writer/web developer for the Woods Hole Oceanographic Institution's Coastal Research Center and Sea Grant and she has worked as a researcher/writer for Bill Nye the Science Guy. Dissemination and outreach will be a joint effort of the AAAS and the National Science Teachers Association. Evaluation will be conducted by Arthur C. Johnson, an independent evaluator and instructor at the Harvard Graduate School of Education.
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TEAM MEMBERS: Robert Hirshon
resource project Media and Technology
The Consumers Union of U.S., Inc. will produce four half-hour television specials which focus on kids testing and evaluating popular products. This "real world" approach can motivate children to learn science and mathematics concepts and to develop problem-solving skills in the process of tackling everyday consumer problems. The approach is particularly effective with youth who are not print-oriented, who watch a lot of television, and who may find "formal" science and mathematics inaccessible. Outreach materials for viewers and for use in formal classes will extent the impact of the project. The PI and Project Director will be Joyce Newman, Director of Consumer Reports TV. Susan Markowitz, who produced the successful pilot program will be Producer and Edward Groth, a biologist who serves as Consumers Union Associate Technical Director for Public Service Projects, will be the Senior Science Advisor. Susan Isenberg will be a major science education advisor. Ms. Isenberg is an IBM Education Fellow and consultant to a number of New York and New Jersey school districts. She has a B.S. in Science Education, an M.S. in Education, and has been a teacher for 25 years. This core group will work closely with in-house scientists and education experts as well as with an advisory committee established for the project.
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TEAM MEMBERS: Joyce Newman Edward Groth Susan Markowitz