This report summarizes the processes and findings of a two-year, multimethod evaluation of the Museum of Science & Industry's Mystery at the Museum program. The evaluation's purpose was to assess the program's impact on teachers and students and to guide program improvements.
Visitors to art museums vary on a number of a dimensions related to how they construct their museum experience. The visiting preferences and intentions of a sample of visitors to the Metropolitan Museum of Art were examined by having them respond to a survey as they entered the Museum. Visitors were presented with a set of nine contrasting statements (e.g., “I know how I like to look at art” and “I would like to learn more about how to look at art”.) separated by a six-point scale. Responses to the statement pairs indicated wide variability on items concerning whether visitors liked to look at
In this paper, Margie Marino of the Denver Museum of Natural History discusses the value of museum maps and how her institution used evaluation to improve the design of a new hand-held map.
This paper describes the process researchers and staff used to improve wayfinding at the Minnesota History Center. The authors discuss findings from this research as well as general recommendations for helping visitors find their way around and make choices.
In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
In this paper, evaluator Randi Korn presents findings from a front-end evaluation for a traveling exhibition about severe weather, developed through a collaboration among the Smithsonian Institution Traveling Exhibition Service, National Museum of Natural History, St. Louis Science Center, and National Severe Storms Laboratory, National Oceanic and Atmospheric Administration. This article presents findings from the part of the evaluation that focused on differences between visitors to natural history museums and science centers, regarding demographic and group composition data as well as
In this paper, Marilyn G. Hood, Ph.D., of Hood Associates, examines the issue of how adults' leisure choices are influenced by their socialization during childhood. Hood describes the methodology she developed to measure the influence of childhood socialization on adult leisure choices as well as the value of using her multi-attribute model in understand museum visitation patterns.
This paper describes the evaluation questions that drove two front-end studies conducted by Randi Korn & Associates (RKA) that were not in art museums. This paper also addresses of exhibition development with significant implications for front-end evaluation in the context of the studies. Then, the discussion returns to exhibition development and evaluation in art museums. Following this more abstract examination of the topic is a discussion of two front-end studies conducted by RKA at the Detroit Institute of Arts in 1996, looking at how the process worked there and what benefit the staff
In this paper, Sanford S. Shaman, of the Gallery of Art at the University of Haifa, discusses the spiritual void in contemporary art that accounts for the art's inability to communicate with visitors. Shaman describes how this lack of spiritual content renders much of today's art private and non-communicative in the eyes of many critics.
This paper discusses the "Growing Up and Away" project at the Glenbow Museum in Calgary, in which a team consisting of a curator, programmer, designer and project team leader, developed a family-friendly exhibit that showcased the vast diversity of Glenbow's collection of artifacts related to childhood. This paper outlines the team's approach to development, front-end evaluation, formative evaluation, advisory groups, and related programs.
In this paper, Janet Kamien, former director of exhibits at the Field Museum and principal developer on the "Life Over Time" exhibit, Eric Gyllenhaal, primary developer for the exhibit, and Jeff Hayward, director of People, Places & Design Research and visitor researcher and evaluation advisor for the exhibit, present reflections on the process of creating "Life Over Time" and exhibits in general. These reflections include "Voices of Doom" or predictions of disaster that swirl in the heads of designers and developers as they build exhibits.
This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.