‘What’s in a Name’ is a collaboration between Harvard Museums of Science & Culture, the Encyclopedia of Life and the Biodiversity Heritage Library. Its goal was to addresses three significant issues: improving public understanding of life on Earth through resources on how scientists describe biodiversity; furthering public understanding of the scientific process, as exemplified by the study of biological species; and creating ways to enable access to the vast amount of data available from museums and libraries. The primary audiences were museum visitors and online users; the materials were
During the development of the first permanent exhibition to be installed at COSI, a science center in Columbus, Ohio, a number of front-end, developmental, and remedial evaluations were implemented over the course of 3 years. As the embedded evaluator for this project, I was considered part of the design team and was present at almost all the project team meetings and facilitated all of the evaluations except for the summative evaluation, in which an outside evaluator was hired to perform the evaluation. This collection of reports contains a front-end evaluation that explored what COSI guests
This evaluation study examined Field Museum visitors' understandings of the research science that goes on behind-the-scenes. We conducted over 125 depth interviews with visitors, members, and museum staff, for a total of approximately 50 contact hours with respondents from May - September, 1995
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Deborah L. Perry, Ph.D.Emily ForlandThe Field Museum
This presentation outlines the front-end and formative evaluation of the redesigned Ancient Worlds Gallery at the Milwaukee Public Museum (MPM), set to open in the spring of 2015. The gallery will contain artifacts, props, and interactives pertaining to ancient Near Eastern, Egyptian, Greek, and Roman cultures. The previous MPM exhibition featuring these civilizations was presented chronologically; for this new gallery, six themes have been selected to guide the visitor experience: construction, communion, community, communication, commerce, and conflict. When affiliated with the Institute for
COSI, in partnership with WOSU @ COSI, will be going forward with a project in which enhancements and other changes may be made to the WOSU exhibition space, entrance area, and adjacent hallway. This project may include, but is not limited to, introducing more elements of the PBS Kids brand, such as Sesame Street and Sid the Science Kid, into the exhibition space, introducing interactive elements regarding TV Production to the site, and adding loose parts to the Chroma Key exhibit. To inform decisions about the type and nature of enhancements most needed in the exhibit area, COSI desires to
This report presents the findings from a front-end evaluation for an exhibition being developed by The Tech Museum of Innovation about genetics, health, and technology. Front-end evaluation is conducted to help planners understand visitors’ thoughts and reactions to key themes, ideas, concepts, and activities being developed for an exhibition. Since front-end evaluation highlights both common ground and gaps between visitors and the exhibition’s concept, the evaluation findings may inform the team’s decisions as exhibition development progresses. The evaluation objectives were to: (1)
This front end evaluation report for the Dead Sea Scrolls Exhibition is composed of visitor interviews on the museum floor and surveys conducted with visitors to a previous exhibition. Most visitors interviewed had heard of the Dead Sea Scrolls and were interested in learning more about them and the scientific processes involved in interpreting and preserving them. About half the visitors knew approximately when the scrolls were created, but very few had any notion of the vast number of scrolls that have been found. Fortunately for The Science Museum of Minnesota, most visitors were not
To better understand how audiences in public spaces, in this case those in a museum setting, relate to and make sense of the phrases “Big Data” and “Data Visualizations”, this study investigated visitors understanding of these terms. This formative study used intercepts; approaching adult visitors and inviting them to participate in a very brief interview. If the person agreed, they were asked additional questions. The first question asked about awareness of the phrase, “Big Data” or for a very small comparison group, “Data Visualization.” Visitors were then asked “How would you explain “Big
The Baltimore Museum of Art (BMA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation for a new exhibition around the theme “home.” The exhibition will be the first in the Center for Learning and Creativity (CLC), a new space in the BMA that will be dedicated to creativity and learning. How did we approach this study? The BMA recruited 32 volunteer participants primarily through the BMA’s Facebook page. Participants were asked to spend about 10 minutes looking at a mock-up of exhibition materials and 20 minutes participating in an interview about the mock-up. The
These front end studies were done before the gallery reopened and show how visitors perceive particular habitat cases. The findings were later used to inform what species would be illustrated on guide cards for the habitat cases.
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Oakland Museum of CaliforniaDana Neitzel
Roto, an exhibition design and production firm, contracted Randi Korn & Associates, Inc. (RK&A) to conduct a front-end evaluation of Speed, an exhibition being developed for The Science Museum of Virginia (SMV) in Richmond, Virginia. RK&A explored visitors’ thoughts, perceptions, and understandings of exhibition concepts related to speed, defined as change over time. How did we approach this study? RK&A worked closely with Roto to identify the goals and objectives for the Speed exhibition. Findings from the front-end evaluation were designed to help Roto and SMV find common ground between