Visitors to art museums vary on a number of a dimensions related to how they construct their museum experience. The visiting preferences and intentions of a sample of visitors to the Metropolitan Museum of Art were examined by having them respond to a survey as they entered the Museum. Visitors were presented with a set of nine contrasting statements (e.g., “I know how I like to look at art” and “I would like to learn more about how to look at art”.) separated by a six-point scale. Responses to the statement pairs indicated wide variability on items concerning whether visitors liked to look at
In this paper, David M. Simmons discusses visitor studies at Old Sturbridge Village. Simmons presents an overview of visitor evaluation projects throughout the history of the institution as well as how it has responded to the data collected about visitor demographics and preferences.
This paper discusses the "Growing Up and Away" project at the Glenbow Museum in Calgary, in which a team consisting of a curator, programmer, designer and project team leader, developed a family-friendly exhibit that showcased the vast diversity of Glenbow's collection of artifacts related to childhood. This paper outlines the team's approach to development, front-end evaluation, formative evaluation, advisory groups, and related programs.
This report presents front-end evaluation findings at the North Carolina Transportation Museum. The study was conducted to assist with the formidable task of programming the 110,000-square-foot roadhouse and to provide data for researchers and exhibit designers. Front-end evaluation goals included: (1) determine if pre-existing or natural traffic flow patterns were present in the roundhouse; (2) evaluate visitor interest in proposed research topics; and (3) obtain visitor reactions, insights, attitudes and expectations concerning proposed roundhouse programming.
In this article, Patricia Munro discusses the "Baffling Beauty" project developed by the Anstiftung, a nonprofit research organization in Munich. Munro summarizes the development of this "health forum," traveling exhibition as well as how evaluation techniques were integrated into the exhibit planning and implementation process.
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Patricia MunroVisitor Studies Association
In this article, Michael Spock, of the Informal Learning Program at the University of Chicago, discusses his fundamental and situational concerns that surround the practice of museum exhibit and program evaluation. Spock offers observations on the situational politics from his exhibit evaluation work at the Field Museum and suggests how semantics plays a more fundamental role in the evaluation process.
In this article, Harris Shettel, an evaluation consultant, discusses the politics of evaluation and how the recent use of visitor data to inform decision making at all levels qualifies as a paradigm shift in the approach taken to museum public programming.
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Harris ShettelVisitor Studies Association
In this article, staff at the University of Florida's Florida Museum of Natural History discuss the efforts of the Learning in Informal Settings Program, including three international evaluation studies.
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John J. Koran, Jr.Mary Lou KoranBetty Dunckel CampAnne E. Donnelly
The Exploratorium is developing a model program that demonstrates the vital role science museum exhibits can play in supporting formal science education reform. The development of exhibitions and enhancement activities is based on the Science Framework for California Public Schools and the emerging National Science Education Standards. The project includes: A series of four museum exhibitions (with a total of 60 exhibits) based on the Science Framework themes of Patterns of Change, Stability, Scale and Structure, and Systems and Interactions Publications (Exhibit Guides and Pathways) for each collection A series of workshops and evening events for teachers, families and students A symposium, video and Internet resource for museum and education professionals An important feature is an information desk and resource kiosk to inform teachers, parents and the general public about science education reform efforts. The project aims at 5,000 teachers, 32,000 parents and caregivers, 140,000 students and 1,320,000 members of the general public.
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The Family Science Learning Project is comprised of a research study and subsequent program development designed to fundamentally improve family science learning in museums. The endeavor will be carried out in the Philadelphia area by PISEC, a partnership of The Academy of Natural Sciences, The Franklin Institute, the Thomas H. Kean New Jersey State Aquarium at Camden and the Philadelphia Zoo, joined for this project by the University of the Arts. To achieve the goal of fostering science literacy by encouraging families to engage in successful learning strategies while visiting science museums, PISEC has identified the following objectives for the project: - To increase understanding of the processes and potential of science museum-based family learning. - To apply this understanding to the development and implementation of effective program and exhibit enhancements in four science museums. - To involve existing staff so that evaluation and research become an ongoing component of program and exhibit development in the participating museums. - To utilize a multi-institution team approach designed to maximize impact, be cost-effective and be replicable in other regions across the country. The project has three phases. First, a research study using ethnographic data collection and focus groups will be conducted at the participating museums. This study will lead to the formulation of a set of criteria for successful family science learning and hypotheses about what is needed to facilitate this behavior. Second, utilizing these findings, the four institutions will develop four distinct programs and/or exhibit enhancements designed to foster positive family learning experiences. Formative evaluation and inter-museum collaborative will be integral parts of this process. Finally, the summative findings of the individual efforts will be compared to look for constants in successful programming across the sites. Results will be assembled in a handbook which will be widely disseminated to the field. In carrying out this study, the project will fill in the body of existing museum-based family learning research. The knowledge gained will give science museum professionals a new set of tools which can be used to increase the frequency of positive learning experiences in their facilities, and to broaden the diversity of visiting families as well. Because the subject matter under investigation represents a wide range of scientific disciplines, the results of the projects should prove applicable to many different types of informal science learning environments, including science centers, natural history museums, zoos, aquariums and botanic gardens. The collaborative nature of the project will serve as a model for similar partnerships among cultural institutions and universities in other large metropolitan areas.
The Magic School Bus Museum Collaborative, requests through Discovery Places, Inc., NSF support for six science museums and Scholastic Productions, Inc., to develop science education materials that capitalize on the interest and excitement in the forthcoming Magic School Bus television series and the Magic School Bus books. Over a three year period the collaborative will provide basic science education activities and demonstrations through museum educational programming. The collaborative will provide tools and support for teachers to use the Magic School Bus themes in their science curriculum and provide hands-on science classroom experiences using mobile museum exhibits. Working with the National Urban League, ASPIRA, the AAAS Black Church Project, and other youth serving organizations, the collaborative will encourage multi-ethnic participation in these museum programs. The numbers of children and their families who will be reached by the Magic School Bus Museum Collaborative are significant. The components of the project are a planetarium program (100 copies), two 1200 square feet traveling exhibits, and activity and programming guide, table-top exhibits and program, and 2 teacher enhancement workshops. Collectively, these components can reach conservatively over 5 million museum visitors in the first year. Coupled with the new television series, the Magic School Bus can have a tremendous impact on the education of young people in the sciences.