In this article we describe an instance of free-choice learning in the context of an eelgrass mapping and stewardship project (the Project) that covers over 500 kilometers of coastline in British Columbia, Canada, and involves 20 volunteer groups. In this ethnographic case study we sought to (a) explicate the relationship between individual and collective learning in this free-choice setting and (b) understand how a network of Project participants could both constitute a free-choice learning setting and support such a setting. We articulate a dialectic relationship between individual and