In this paper, Harris H. Shettel, evaluation consultant, examines the "Professional Standards for the Practice of Visitor Research and Evaluation in Museums" approved by the AAM Committee on Audience Research and Evaluation or CARE. Shettel specifically comments on Section II that deals with the competencies required by visitor studies professionals. Shettel argues that it is time to move away from generalities described in this document and move toward articulating practices proven useful over time.
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Harris H. ShettelVisitor Studies Association
resourceprojectProfessional Development, Conferences, and Networks
In 1988 and 1989, ASTC offered a seven-day institute for founders of new science centers, funded by the National Science Foundation. The impact of these institutes was profound, making the difference between success and failure for several, and helping many others clarify and strengthen their plans. Since then demand for technical assistance to new science centers has increased rather than decreased. Building on its experience, ASTC proposes a 3-1/2 year multiple-strategy program to provide knowledgeable, supportive guidance to the founders of new science centers. The elements are: (1) a 4-day workshop on how to start a science center; (2) a resource book on starting and operating science centers; (3) a network for new science centers which meets at the ASTC annual conference for mutual support and information sharing; (4) one-day workshops held in Conjunction with the ASTC conference and planned by the steering committee of the New Science Center Network; (5) increased coverage in the ASTC Newsletter; (6) an annual progress report on new science centers; and (7) on-going, individualized technical assistance.
New and developing science centers make up a significant percentage of ASTC membership. They often have limited funds, facilities, exhibits, education programs and experience developing and operating a science center. These institutions desire ready-to-use exhibits, demonstrations and education materials, as well as management workshops concerning the basic operation of a science center. This project proposes the formation of a Science Carnival Consortia, a partnership of the Pacific Science Center and five to eight new and developing science centers. Building on the success of the Pacific Science Center's Science Carnival, Consortia members: (1) Obtain twenty to forty Science Carnival exhibits (2) Obtain six ready-to-use demonstrations (3) Obtain supplementary education materials (4) Obtain appropriate training regarding the implementation and maintenance of the above items (5) Participate in a week long management workshop at the Pacific Science Center (6) Receive ongoing consultation with Pacific Science Center Staff (7) Participate in three annual meetings of Consortia members The project also produces a Science Carnival "cookbook" which provides instructional for fabricating and maintaining all exhibits in Science Carnival, plus scripts and material lists for each demonstration, and enrichment class. The project also evaluates the success of this model for serving other new and developing science centers.
The American Association for the Advancement of Science, in collaboration with the Association of Science-Technology Centers and several science centers, has requested $837,958 in NSF support of a project to make science museums more accessible to minority groups. In the project, AAAS and ASTC propose to provide technical assistance and staff training to science museums on equity issues, with emphases on institutional self- assessment, developing effective science education programs reaching minority audiences, and working effectively with community organizations and other institutions serving minority groups. Several museum sites will be involved initially in the development of the four program components: 1. development of guidelines for an equity self-assessment in museums; 2. science equity training for all museum staff; 3. the development of relationships between museums and community groups and schools and colleges and universities that serve minorities; and 4. a national effort to create awareness among minority groups of employment opportunities in science museums. Additional dissemination will be provided through training workshops and sessions at museum conferences. A "how-to" guide and video will be developed for museums on conducting an equity self-assessment.
The Franklin Institute proposes to establish the Science Learning Network (SLN), a unique online collaborative of science museums, industry and schools to support the teaching and learning of science, mathematics and technology (SMT) in grades K-8. The SLN will integrate the educational resources offered by science/technology centers with the power of telecomputing networking to provide powerful new support for teacher development and science learning. By December 1997 the SLN will develop and evaluate the following: UniVERSE - an online SMT database and software package which will provide interactive capabilities to actively and intelligently assist K-8 classroom teachers in their Internet explorations, much like an electronic "librarian." Online Museum Collaborative - a national consortium of science museums (The Franklin Institute, the Exploratorium, Oregon Museum of Science and Industry, Museum of Science - Boston, and Science Museum of Minnesota) that will pool their resources and expertise to create online assets and provide ongoing professional development on telecomputing networking for precollege SMT teachers. Online Demonstration Schools - a network of K-8 schools, working in collaboration with consortium museums and Unisys Corporation volunteers as demonstration sites for online teaching and learning in SMT. Over the course of three years, the SLN will provide direct support to 180 teachers and 3,000 K-8 students in the online demonstration schools. Through existing teacher networks, each museum will offer professional development for an additional 200 teachers each year. The Urban Systemic Initiatives in Philadelphia and Miami offer the potential for broader, systemic impact in those cities. By the end of the grant period, the SLN will provide field- tested models of a new kind of online SMT community through the collaboration of science museums with industry and schools. The sustainable impact of the SLN will be assured by UniVERSE's status as a publicly accessible database and software package and the development of the national consortium of online museums, whose network resources will be made available on an ongoing basis to educators. The three-year formative development of the online demonstration schools will contribute vital data to precollegiate school reform in SMT, showing how schools build capacity to become members of the online community and demonstrating how teaching and learning are enhanced by online resources. Unisys Corporation has pledged its support to this project and will provide matching funds for up to 40% of the total NSF award.
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Stephen BaumannWayne RansomPaul Helfrich
The Astronomical Society of the Pacific requests $1,317,701 over three years to implement its California pilot project to six sites around the country. Each site will establish local, self- sustaining coalitions linking science centers, astronomical institutions, school districts, and community groups. These coalitions will, with training and support from the national Project ASTRO staff, identify, link, and support the astronomer/teacher partners in their area to use the excitement of astronomy to improve the teaching and learning of science in elementary and middle school. A second strand of the project will use the Project ASTRO materials and techniques to train astronomers and teachers at national meetings outside the six sites to set up individual ASTRO partnerships on their own. Materials to be produced include a: Project ASTRO Coalition Manual; Training Manual; update to the Resource Notebook for the Teaching of Astronomy. Target audiences are students in grades 4-9.