In this article, Ross J. Loomis of the Colorado State University discusses the evolving field of visitor research. Loomis identifies three indicators of a presence of a field of visitor studies, but argues that this field is not very well organized.
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Ross J. Loomis
resourceresearchProfessional Development, Conferences, and Networks
This is an introduction to the "Visitor Studies" journal by Stephen Bitgood of Jacksonville State University. Bitgood summarizes discussions and highlights important issues from the First Annual Visitor Studies Conference. Bitgood analyzes visitor studies as a separate field.
The St. Louis Science Center is a major metropolitan science museum serving a population of 2.3 million people. One year ago they moved into a new facility at a new location and attendance at the museum has tripled, reaching 600,00 visitors this past year. The center will develop a "Science Playground" in order to teach basic science principles and process through a series of 45 outdoor participatory exhibitions around the major areas of motion, energy, light, sound and the natural environment. The physics of motion will be explored through exhibits such as a friction slide, lunar gravity swing, double-axis human pendulum, etc. Energy exhibits will provide experiences with watermills and water power, fulcrum leverage and solar energy. Light exploration includes a solar column, prisms and rainbows, soundwheel and whisper discs. A weather station will have a rain gauge, anemometer, a variety of barometers, etc. This contemporary playground concept was developed as a response to limitations of indoor facilities and to extend use of outdoor space in a creative manner. The exhibit will be a model for extending science learning opportunities for schools, parks, other science museums and similar institutions. The center surveyed 31 science centers, 82 parks and 85 school districts to gauge interest in use of science playground exhibits, and found a clear interest in this type of project by all sectors surveyed. Exhibit designs will be published and furnished at cost to any facility wishing to replicate all or any part of the exhibition.
The Field Museum of Natural History proposes to design and construct an Animal Resource Center of 24,000 square feet in the context of its encompassing larger exhibit, "Diversity and Survival in the Animal Kingdom." The Center will capitalize on the museum synoptic collections of animal mounts and models and will interpret these irreplaceable specimens in ways that will introduce central biological themes in ecology and evolution. The exhibit conjunctively will use a wide variety of learning techniques to appeal to the varied audience. The museum anticipates that the exhibit will serve fifteen million visitors over the next twenty years and that it may serve as a cost-effective model for other natural-science museums.
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Michael SpockDebra MoskovitsBarbara Becker
The Children's Museum proposes to develop two versions of an interative physical.science exhibit dealing with wave mechanics and the related actions of vibrating and oscillation systems. One version will be a permanent exhibit that is to be a central component in the new science area of the museum, while the other will be a traveling exhibit that will tour the country under the auspices of the Association of Science.Technology Centers. The purpose of the exhibit is to heighten the interest of children in scientific experimentation, with learning taking place at three levels including sensory.motor, perceptual.operational and intutitive.conceptual. Materials for teachers will supplement the exhibit, and an internship program will train largely minority middle.school students in basic concepts and then use them as "explainers" for the general public. The request to the National Science Foundation represents 73% of the total cost of the exhibits, with the remainder coming from institutional and other sources.
The Association of Science-Technology Centers, representing some 170 science museums, receives regular requests for information on the status of science museums, their education programs, exhibits and other activities. To respond to this need, the organization will collect and analyze data on the status and activities of both member and non-member science museums. The material will be published as three reports and made available on computer disks for further study. The information is particularly useful to communities considering new museums, and to trustees and contributors to current museums and others who have an interest in the priorities and policies of education and exhibits programs. The project will be assisted by an advisory committee and Dr. Sue Smock, Director of the Center for Urban Studies, Wayne State University.
The American Psychological Association, in cooperation with the Association of Science-Technology Centers (ASTC), will develop a series of exhibits on psychology using a discovery room/science laboratory approach. The exhibition will, for the first time, offer museum visitors a first hand opportunity to explore the tools, methods, and concepts of psychology in such areas as thinking and feeling, dreaming and sleeping, perceiving and communicating. The exhibition will travel to eight museums over 30 months through the ASTC traveling exhibition service and will reach over a million visitors. A wide selection of additional materials and resources such as films, seminars, lectures and workshops will be offered to the participating museums to extend the impact of the exhibition. Plans of the exhibits will be made available to other museums. NSF support represents less than 50% of the total cost of the project.
The New York Hall of Science will develop a major exhibition on quantum theory--one of the most important developments in physical science in this century and one which has not been significantly treated by science museums. This exhibition will be the first major museum program to introduce quantum theory and its applications to the public. Elements of the exhibit will include models of the atom, the puzzle of light, applications of the theory and, finally, the human story of the creation of a new theory. Numerous participatory exhibits will be developed in conjunction with the project so that visitors can learn by doing. Formative evaluation will be an integral part of this exhibit. This technique has recently been adopted by museums as a way to test exhibit prototypes with museum visitors and then redesign as necessary. A workshop will be held for museum personnel and a guidebook, Improving Exhibits Through Formative Evaluation, will be produced. This book will be the first complete description of the formative evaluation process and will be a valuable addition to the museum field.
The California Academy of Sciences, a major natural history institution located in San Francisco, will develop Life Through Time, a large permanent exhibition on evolution that will inform and challenge visitors as they "walk through" a series of exhibits which encourages them to touch and explore. The exhibition will cover the history of life on earth, how scientists recognize and evaluate change through time, the scientific method and process of discovering, and the impact of evolution. A teacher's educational resource kit with hands-on materials will be developed for use in the schools along with teacher training courses. The exhibition will reach a substantial audience, over a million and a half visitors per year. Additionally, 44% of the San Francisco elementary school children are visited each year by Academy docents, the mobile classroom reaches 7,000 Bay Area residents, over 5,000 children and adults take classes at the Academy and 10,000 school children visit the museum each year.
The New England Aquarium will develop an "inquiry-driven" gallery for the study of aquatic sciences in a move to go beyond the "naming" experiences in biology and environmental education. The project will focus on seven conceptual themes: 1) adaptation and evolution; 2) habitat; 3) life cycles; 4) development and metamorphosis; 5) species interactions; 6) energy flow: and 7) signals and senses. The exhibits will challenge the visitor with questions, puzzles and games. Curriculum materials will be developed for teachers along with a users guide for visitors. Outreach activities are planned, aimed at minority students and visitors. The Aquarium serves approximately 155,000 students and over one million visitors every year. The redesigned gallery will house eight tanks, ranging from a series of small tanks with accompanying video clips that display seldom seen behaviors such as the "birth" of seahorses, lobster molting, etc. to three 250-gallon tanks that will display ancient fishes and a variety of species showing different kinds of locomotion, color and sound. A 2500- gallon tank housing a school of fish will demonstrate different ways terrestrial and aquatic animals sense their surroundings. A 4000-gallon floor to ceiling tank will display a salt marsh on one side and a mangrove forest on the other and a 6000-gallon tank will house large groupers, moray eels and small gobies. The NSF award represents $273,971 out of a project total of $857,986.
This project at the North Carolina Museum of Life and Science, Durham, North Carolina, will create a 2000 square foot permanent exhibition, "The Science Behind Medicine", using recent advances in medical science and technology to illustrate basic science concepts. It will engage visitors through their strong interest in health and medicine, present valuable information about medical subjects, and use their interest to present underlying scientific concepts they would otherwise avoid. The exhibition will be organized around four topics: organ structure and function and organ replacement and transplantation; advances in medical imaging, including infrared, ultrasound and x-ray technologies; pharmaceutical pharmacology, biological receptors and molecular design; and sickle cell anemia and its molecular biology. Over five years, more than one million people will use the exhibit, including both highly educated residents of the Research Triangle area, and a Durham population that is disadvantaged and 50% black. Extensive subject area consultation and formative evaluation will be used in exhibition design. A close consulting relationship is planned with two museums with similar exhibit interests, and exhibit research and plans will be offered to other interested museums to encourage wider use of the project's results. A strong regional health sciences focus will benefit the project through academic, business, community and industry membership on a project planning committee, and from 50% local matching funding. Two corporate planning grants have been awarded to the project, and a major facilities expansion funded in part by a recent bond issue.
The California Museum of Science and Industry will create a 3,000 square foot permanent exhibition of hands-on participatory exhibits on chemistry and chemical phenomena that will allow visitors to manipulate the variables of chemical systems. Forty exhibit units will be organized in clusters in that represent the basic concepts of properties of atoms and molecules, molecular structure and chemical reactions, stability of molecules and rates of reactions, forces between atoms and molecules and energy of atoms and molecules. The exhibition will use state-of-the-art technology to present chemical experiments previously left to the lab bench or the demonstration table. Interactive computers and videodiscs will be used where danger or complexity prevents the visitor from using "the real thing." Exhibit content will be proved in prototype form and tested on museum staff, visitors, and school groups prior to final design and construction. NSF support will be used in the design and prototype phases, and an "exhibit cookbook" of exhibit technologies for use by other museums will be created. The project has already attracted more than $175,000 of matching funds towards a total of $800,000 in non-NSF matching funds to support its $1,100,000 budget.