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resource evaluation Media and Technology
PERG conducted the formative and summative evaluations of Windows on Earth, a project led by the Center for Earth and Space Science Education (CESSE) at TERC. The project included numerous partners and contributors who focused on the development of the Windows on Earth software, exhibit and website, as well as four museums who participated in the development and evaluation process: Boston's Museum of Science, (MOS), the Smithsonian Air and Space Museum, (A&S), the St. Louis Science Center (SLSC), and the Montshire Museum of Science (MM) in Vermont. The project also coordinated some programming
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TEAM MEMBERS: Judah Leblang Joan Karp TERC Inc Jodi Sandler
resource evaluation Media and Technology
In 2009, the Monterey Bay Aquarium began looking at new ways to interpret its Seafood Watch program. This nationwide conservation program strives to educate the public about the importance of buying sustainable seafood. As part of the program, the Aquarium publishes a printed pocket guide that lists the types of seafood consumers should buy and the types they should avoid. (For more information, visit www.seafoodwatch.org.) Over the years, several zoos, aquariums and museums that partner with the Aquarium have expressed interest in displaying an exhibit to encourage more of their visitors to
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TEAM MEMBERS: Jon Deuel Ava Ferguson Susan Kevin
resource evaluation Exhibitions
In June 2010, the Gardner contracted with the Institute for Learning Innovation to augment the results of a large scale, Wallace Foundation funded quantitative study. Specifically, ILI was asked to conduct a focused, qualitative study that would provide in depth data about local visitors' long term perceptions of their Gardner Museum experience. Semi structured, retrospective interviews were conducted with 31 museum visitors, months after their Gardner experience. Key results include the following: 1) Study participants demonstrated a range of motivations for visiting the Gardner, but most
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TEAM MEMBERS: Jeanine Ancelet Isabella Stewart Gardner Museum Jessica J. Luke Erin Johnson
resource evaluation Media and Technology
This document outlines front-end and formative evaluation findings including baseline use; improving attraction and holding power and interactions; and improving interfaces. While we found that people like the globe and will stay and interact especially with the redesigned kiosk, there is still room for improvement in support for information transfer and meaning generation, as well as opportunities for retaining user choice and control while adding usability features such as narration.
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TEAM MEMBERS: Shawn Rowe Katie Stofer Céleste Barthel Nancee Hunter Hatfield Marine Science Center
resource evaluation Public Programs
This report presents the results of a front-end exploration study conducted at Boston Children's Museum in September and November, 2010. This front-end study was designed to determine visitors' existing knowledge of the living things and natural processes in their neighborhood, and more importantly, their level(s) of interest in finding out more about the animals and plants with whom they share their neighborhoods. A copy of the survey instrument used in the study is included in the appendix of this document.
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TEAM MEMBERS: Cora Carey Boston Children's Museum
resource evaluation Exhibitions
The Detroit Institute of Arts (DIA) contracted Randi Korn & Associates, Inc. (RK&A) to conduct a summative evaluation of the exhibition "Through African Eyes: The European in African Art, 1500-Present." As described on the DIA Web site, Through African Eyes will illustrate how African artists from diverse cultures have used and continue to use visual forms to reflect their particular societies' changing attitudes toward Europeans, as the latter evolved from stranger to colonizer to the more inclusive Westerner. This evaluation sought to explore visitors' experiences in the exhibition
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TEAM MEMBERS: Randi Korn & Associates, Inc. Detroit Institute of Arts
resource evaluation Exhibitions
Randi Korn & Associates, Inc. (RK&A) conducted a summative evaluation of the Gallery of California Art (Art Gallery) for the Oakland Museum of California (OMCA). The Art Gallery underwent an extensive reinstallation project, funded in part by a grant from The James Irvine Foundation. The OMCA Art Gallery reinstallation project focused on four goals: create a more welcoming, comfortable and lively Gallery of California; foster intergenerational learning; attract and engage an ethnically diverse community; and foster a personal connection between art and the visitor. The summative evaluation
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TEAM MEMBERS: Randi Korn & Associates, Inc. Oakland Museum of California
resource evaluation Media and Technology
Goodman Research Group completed the summative evaluation report of the Black Holes Experiment Gallery (BHEG), a traveling exhibit by the Harvard Smithsonian Center for Astrophysics, which aimed at engaging museum visitors in the topic of black holes. One of the innovations of the project included the inclusion of significant input from youth collaborators in the exhibit's design and development phase in order to achieve improved audience impact and the other innovation was a Black Holes Explorer's Card which visitors used to collect digital artifacts at the museum and could access the
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TEAM MEMBERS: Rucha Londhe Harvard Smithsonian Center for Astrophysics Colleen Manning Laura Houseman Irene F Goodman
resource evaluation Exhibitions
Our study at the Frye Art Museum examined the use of the gallery guides by visitors in Tete-a-Tete, the salon-style hang of the museum's founding collection. Our goal was to see who was using the guides, how, what effect this had on their experience, and what they expected from the guides. We discovered that the average gallery guide user was female, over 35 years of age, previously been to the Frye Art Museum but had not yet seen Tete-a-Tete. Although gallery guide users spent more time in the exhibit and were able to recall art historical information more readily, the use of the guides did
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TEAM MEMBERS: Valerie Grabski Lauren LeClaire Frye Art Museum
resource evaluation Exhibitions
EXECUTIVE SUMMARY This evaluation looked at one set of visitor behaviors - taking and using photographs - in the whole of Experience Music Project | Science Fiction Museum and Hall of Fame (EMP|SFM). It was conducted between April 30 and May 6, 2010 by collecting semi-structured interview responses from 58 EMP|SFM visitors during their visits. We sought to identify 1) whether visitors were taking their own photos in the galleries; 2) how they planned to use those photos; 3) whether they planned to use visitor-generated material (in the form of the Taking Aim Flickr site) after their visit; and
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TEAM MEMBERS: Emily Craig Renae Youngs University of Wisconsin
resource evaluation Exhibitions
Overall findings suggest that the Cruisin' the Fossil Freeway exhibit attracted a different audience than the audience which attended the Coffee: The World in Your Cup exhibit the previous year. Additionally, visitors were highly engaged within the exhibit, and were spending a great deal of time in the exhibit space. Visitors to Cruisin' felt strongly that the exhibit was able to successfully present scientific and educational content, but in a more creative and dynamic way than they're used to. The appendix of this report includes the interview and observation protocols and tracking
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TEAM MEMBERS: Liz Broughton Sara Martinez Davis University of Washington
resource evaluation Exhibitions
The purpose of this summative evaluation was to find out how visitors are using and learning from the East by Northwest exhibit at the Northwest African American Museum (NAAM) in Seattle, Washington. The exhibit tells the story of Seattle's Ethiopian community, highlighting the continuity of the culture and the contribution to our shared experience. To do this, three methods were employed: 1) tracking and timing observations, 2) exit surveys, and 3) analysis of guestbook entries. A total of 188 visitors were included in this study. Data collection occurred during January, February, and March
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TEAM MEMBERS: Marta Beyer Alex Curio Julie Dougherty Justine Walker Erin Wilcox University of Wisconsin